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NEXT-LEVEL MARKETING Proven tactics. Blue sky thinking. And everything in between.
ME
CLUTTER
Competitors: PLANNING PROCESS
Competitors: PLANNING PROCESS
NEW THINKING The lasting value of the traveller Visits Tripecho Revenue Information
NEW THINKING The lasting value of the traveller Visits Tripecho Relevancy drives revenue Revenue Relevancy Information
NEW THINKING The lasting value of the traveller Visits Tripecho Relevancy drives revenue Revenue Relevancy Build meaningful relationships Information Conversation
NEW THINKING The lasting value of the traveller Tripecho Relevancy drives revenue Relevancy Build meaningful relationships Conversation
FIRST ,[object Object]
 Strategic alignment
 Commitment and resources,[object Object]
MEASUREMENT Measuring
MEASUREMENT Measuring Listening
MEASUREMENT Measuring Listening Stalking
OLD Google Buzz Kaixin001 (China) Yammer Plurk YouTube Facebook (High School Networks) Xanga (SNS relaunch) Yahoo! 360 Cyworld (China) Ning Bebo AsianAvenue, BlackPlanet (relaunch) Gather.com Loopt Renren (China) Foursquare Gowalla Skyblog Couchsurfing MySpace Tribe.net Fast.FM Hi5 LinkedIn Open BC/Xing Netlog (Europe) MyHeritage Tumblr Ravelry Facebook (corporate networks) Cyworld (US) MyChurch QQ (everyone) Windows Live Spaces Facebook (everyone) Twitter Cafe Mom Nasza-Klasa (Poland) Odnoklassniki (Russia) Vkontakte (Russia) Cyworld Ryze StumbleUpon Meetup.com Flickr, Piczo, Mixi Facebook (Elite Unis) Dodgeball Orkut, Dogster Multiply, aSmallWorld Catster Hyves Yelp Vimeo Taringa (Argentina) Basecamp LiveJournal BlackPlanet Friendster Fotolog Plaxo MyLife Care2 Xanga MiGente Mixi (Japan) (SixDegrees closes) SixDegrees.com AsianAvenue Classmates.com Craigslist
ENGAGEMENT
ENGAGEMENT
STRATEGY Attract the target group to your community ,[object Object]
 Make it feel alive
 Incentives to join
 Critical mass,[object Object]
 Contributors(20%)
 Lurkers(75%)
 Strong common interest
 Make it feel alive
 Incentives to join
 Critical mass,[object Object]
 Contributors(20%)
 Lurkers(75%)
 Strong common interest
 Make it feel alive
 Incentives to join
 Critical mass
 Members’ preferences?
 How can you participate?
 Be close to them?,[object Object]
 Contributors(20%)
 Lurkers(75%)
 Strong common interest
 Make it feel alive
 Incentives to join
 Critical mass
 Gender, age – lame
 Company, job – ok
 Interests – good
Behaviour – awesome!
 Members’ preferences?
 How can you participate?
 Be close to them?,[object Object]
Over 500 million 50% people on Facebook. log in every day.
TASPLAN
SOCIAL ADS
126 million blogs on the Internet.
WHAT SHOULD I BLOG Build trust, loyalty, engagement and reputation
60 million Twitter ‘tweets’ per day.
MICROBLOG ,[object Object]
Live stream – share and discover what’s happening in real-time
Listen to what people are saying about topics, competitors, you, your brand etc
Build credibility, network, traffic
 Participating builds trust
 Listening builds trust,[object Object]
LISTEN

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Tvin conference wrap up

Editor's Notes

  1. So just a bit about me I’m a digital marketing consultant at the Necessary Group in Hobart – so I work with a lot of locally, nationally and internationally-focused businesses to grow and accelerate on the web
  2. let’s look quickly at dedicated travel communitiesFind Dexter