This document outlines a digital marketing campaign for Face of Art Technologies. It includes target market research of educated and experienced individuals looking for savings. The campaign involves developing online strategies like social media marketing, search engine optimization, and video advertisements. It allocates a budget of over $500,000 for activities such as web development, content creation, and paid advertising. The ROI projection estimates the campaign will reach break even within 13 months and generate over $1 million in profits by the end of the first year. The goals are to become the fastest emerging IT company in Bangladesh with an annual turnover of $1 million and lead the country's digital marketing industry worth $10 million annually.
20. Social Media Marketing
Online Market Places
SEO
Ad retargeting
You Tube Advertisement
Linked In Advertisement
Facebook Advertisement
Email Marketing
Blog Marketing
Vlog Marketing
Review Building
Apps Development
Creative Online Campaigns
Online PR
21. Live Chat Support 24/7
Affiliate Marketing
Basis Enrollment
Engaging with foreign company/ personality
SMS/ISSD Marketing
E-commerce platforms
Google Adwords
Network Marketing
Community Building
User Experience Building (UxP)
Interactive Advertising
Engaging through games
Digital Assets Optimization
Viral Marketing
22. Budgeting
Web Development – 40,000.00
Content Development – 30,000x12 = 3,60,000
Facebook Advertising -18,000x12= 2,16,000
Linked In Advertising – 18,000x12= 2,16,000
Youtube Advertising – 18,000x12= 2,16,000
Google Adwords – 18,000x12= 2,16,000
Email Marketing – 18,000x12= 2,16,000
Ad retargeting – 18,000x12= 2,16,000
SEO – 18,000X12= 2,16,000
Apps Development – 50,000
Games Development – 50,000
Digital Marketing Employees – 10,000x5 = 50,000 x 12 = 6,00,000
Online PR = 20,000 x 12 = 2,40,000
Campaign Manager = 80,000x12 = 9,60,000
Assistant Manager = 40,000 x12 = 4,80,000
Camera = 1,50,000.00
Total = 44,42,000.00 (Four Million Four hundred Forty two thousand ) BDT.
23. ROI
Sr Month Total Sale Total Spent Nit
1 February 00.00 3,46,000.00 - 3,46,000.00+0 = - 346000.00
2 March 0500000.00 3,46,000.00 - 3,46,000.00+50000= - 296000.00
3 April 1000000.00 3,46,000.00 - 3,46,000.00+100000.00= - 246000
4 May 1500000.00 3,46,000.00 - 3,46,000.00+150000.00= - 196000
5 June 2000000.00 3,46,000.00 - 3,46,000.00+200000.00= - 146000
6 July 2500000.00 3,46,000.00 - 3,46,000.00+250000.00= - 96000
7 August 3000000.00 3,46,000.00 - 3,46,000.00+300000.00= - 46000
8 September 3500000.00 3,46,000.00 - 3,46,000.00+350000.00 = 4000
9 October 4000000.00 3,46,000.00 - 3,46,000.00+400000.00 = 54000
10 November 4500000.00 3,46,000.00 - 3,46,000.00+450000.00= 104000
11 December 5000000.00 3,46,000.00 - 3,46,000.00+500000.00= 154000
12 January 5500000.00 3,46,000.00 - 3,46,000.00+550000.00= 204000
13 February 60000000.00 3,46,000.00 - 3,46,000.00+600000.00= 254000
24. Break Even
Total Project Cost = 44,42,000.00 BDT
Total Profit = 6150000.00 BDT
Nit Profit = 1708000 BDT
25. ACHIEVEMENTS
1.Break Even
2.Having the fastest emerging IT company in
Bangladesh with a turnover of 6 crore taka
3.Building the most prestigious Brand in Digital
Marketing with a possible market of leading
the future marketing company of 10 million
dollar yearly
26. Objective Vision & Mission
Being the leader of IT industry in Bangladesh and lead the BPO industry of
$100 Billion