The 2011 marketing strategy outlines plans to: 1) Maximize profitability by integrating online and offline activities, expanding e-marketing like Google Adwords, and approaching new suppliers. 2) Achieve 55% market share in the central region through various programs and initiatives like Isuzu at your place and CSR campaigns. 3) Maintain and increase customer loyalty through traffic campaigns, training, branding activities, and promotions.

1. 2011 marketing strategy outlines
• Monitoring expenses to maximize the profitability through:
o Integrating online with offline marketing activities.
o expanding our e-marketing activities (banner advertising - Google Adwords camp.)
o approaching different vendors (new suppliers for promotional items)
o Monitoring gift distribution (providing valuable gifts to fleet customers via name list
request)
• Achieving Market share of 55% in central region at 2011 through:
o Isuzu at your place project.
o Corporate Social Responsibility program (traffic manner awareness campaign)
o increasing SOV and SON
o Diesel concept building activities.
o Focusing on CRM implementation
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2. 2011 marketing strategy outlines
• Maintain and increase our customers loyalty through:
o Traffic manner campaign.
o AUMSC training waves for different levels.
o ISUZU branding activities.
o promotional activities.
• Increase accessibility through:
o New sales office.
o Expand Target Audience via online channels.
o Isuzu at your place project
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3. 2011 Sales strategy outlines
• Increase total sales by 10%:
o Open new sales office in IC2 ( industrial city 2).
o Developing the governmental sales ( by using the Demo D-max )
o Increasing the heavy duty truck sales, and disposal of 2009 stock
• Keep minimum 8% GP through:
o Give priority to margin over volume sales.
o Improving retail sales share from total sales.
• Developing Daily and weekly Sales Reports .
o Daily monitoring using sales reports from S.force to S.supervisor, &
Weekly from S.Supervisor to S.Manager.
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4. 2011 Sales strategy outlines
• Strictly monitor operating cost at budgeted level through:
o Manage inventory levels between 2.2 to 3 months sales.
o Review and approve cost allocations.
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5. 2011 after sales strategy outlines
• Reduce back jobs from 2% to 1.5%.
o Train technicians to diagnose and fix the vehicle right first time
o Improve quality control process.
• Increase labor sales amount from SR- 3.39m to 4.14m by 2013.
o Initiate routine and maintenance packages with customer at the point of vehicle sale.
• Increase service and parts sales.
o Mobile workshop.
• Maximize vehicles retention from 350 V /M to 450 V/M
o Communicating warranty coverage and importance of periodic maintenance
with our customers at sales point and during first Maintanance.
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