Strategy Implementation Scoring GuideCRITERIA NON-PERFORMA.docx

Strategy Implementation Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT
DISTINGUISHED
Summarize the strategic
framework for a company.
Does not summarize
the strategic framework
for a company.
Identifies the elements of a
strategic framework.
Summarizes the strategic
framework for a company.
Summarizes the strategic
framework for a company and
includes examples or supporting
evidence.
Summarize the findings of
an internal environmental
analysis.
Does not summarize
the findings of an
internal environmental
analysis.

Identifies the elements of an
internal environmental analysis.
Summarizes the findings of
an internal environmental
analysis.
Summarizes the findings of an
internal environmental analysis and
evidence.
Summarize the findings of
an external environmental
analysis.
Does not summarize
the findings of an
external environmental
analysis.
external environmental analysis.
Summarizes the findings of
an external environmental
analysis.
Summarizes the findings of an
external environmental analysis and
evidence.
Develop a SWOT matrix for
a company.

Does not develop a
SWOT matrix for a
company.
Identifies the elements of a SWOT
analysis, or explains how to
conduct a SWOT analysis.
Develops a SWOT matrix
for a company.
Develops a detailed SWOT matrix
for a company that includes
examples for each quadrant.
Recommend strategic
actions for a company that
align with organizational
structure and governance,
and reflect ethical
responsibility.
Does not recommend
strategic actions for a
company.
Recommends strategic actions for
a company but does not show how
the recommendations do not align
with organizational structure, or
they do not reflect ethical
responsibility.
Recommends strategic
actions for a company that
align with organizational

structure and governance,
and reflect ethical
responsibility.
Recommends strategic actions for a
company that align with
organizational structure and
governance, and reflect ethical
responsibility and supports
recommendations with relevant
evidence.
Correctly format citations
and references using
current APA style.
Does not correctly
format citations and
references using
current APA style.
Uses current APA to format
citations and references but with
numerous errors.
Correctly formats citations
current APA style with few
errors.
Correctly formats citations and
references using current APA style
with no errors.
Write content clearly and
logically with correct use of

grammar, punctuation, and
mechanics.
Does not write content
clearly, logically, or with
correct use of
grammar, punctuation,
and mechanics.
Writes with errors in clarity, logic,
grammar, punctuation, and/or
mechanics.
Writes content clearly and
mechanics.
Writes clearly and logically with
correct use of spelling, grammar,
punctuation, and mechanics; uses
relevant evidence to support a
central idea.
Assessment 4 Strategy Implementation
Create an 8-12-slide PowerPoint presentation that summarizes
the AFI Framework and the results of the internal and external
analyses. Your presentation must also include a SWOT matrix
for the company and your recommendations for strategies to
move the company forward, that align with organizational
structure and governance, and reflect ethical responsibility.
Introduction
This portfolio work project will you demonstrate your
understanding of strategy and the factors that must be
considered when formulating and implementing strategy.

Scenario
Organizational leadership of your company has requested that
you present your analyses of the company, as well as
recommend potential strategic actions that could be taken to
address issues raised by your analyses.
Your Role
You are a strategic analyst for the company you have selected to
use in this course.
Requirements
Develop a PowerPoint presentation of 8–12 slides that
synthesize the work you did on Assessments 2 and 3 and
incorporate feedback from your instructor. Use the speaker's
notes sections of each slide to expand your talking points. Be
sure your presentation includes:
· A summary of the AFI framework.
· Results from your internal analysis (VRIO or Value Chain).
· Results from your external analysis (PESTEL and Five
Forces).
· A SWOT matrix for the company.
· Recommendations:
. Do the current strategies need to be changed?
. What strategies will move the organization forward?
. How do your recommendations align with organizational
structure and governance?
. Do your recommendations reflect ethical responsibility?
Deliverable Format
· PowerPoint presentation.
. 8–12 slides (in addition to the title and references slides).
. Include additional details on each slide in the speaker’s notes
section.
· Additional requirements.
. Title slide.
. References slide.
. APA formatted references from at least five sources.
· Be sure you consider the audience.
Evaluation

By successfully completing this assessment, you will
demonstrate your proficiency in the following course
competencies through corresponding scoring guide criteria:
· Competency 1: Assess the importance of strategic management
for supporting long term success and sustained competitive
advantage.
. Summarize the strategic framework for a company.
· Competency 2: Apply strategic thinking approaches to resolve
business-related challenges.
. Develop a SWOT matrix for a company.
· Competency 3: Analyze the internal and external environments
of an organization in order to formulate and implement
successful strategies.
. Summarize the findings of an internal environmental analysis.
. Summarize the findings of an external environmental analysis.
· Competency 4: Apply strategic concepts and models to ensure
the fit between strategy, organizational structure, capabilities,
and goals; and the external environment.
. Recommend strategic actions for a company that align with
organizational structure and governance, and reflect ethical
responsibility.
· Competency 5: Communicate business needs, opportunities,
and strategies with multiple stakeholders.
. Correctly format citations and references using current APA
style.
. Write content clearly and logically with correct use of
grammar, punctuation, and mechanics.
Your faculty will use the scoring guide to review your
deliverable as if they were a member of executive
leadership. Review the scoring guide prior to developing and
submitting your assessment.
Business Strategy Scoring Guide

DISTINGUISHED
Explain the generic
business strategies for a
company.
Does not explain the
generic business
strategies for a company.
Identifies the generic business
Explains the generic
business strategies for a
company.
Analyzes the generic business
Analyze the business
strategy a company uses in
its marketplace approach.
Does not analyze the
business strategy a
company uses in its
marketplace approach.
Explains the business strategy
a company uses in its
Analyzes the business

strategy a company
uses in its marketplace
approach.
Analyzes the business strategy a
company uses in its marketplace
approach and provides examples of
how the strategy is used to position
the company in a competitive
environment.
Analyze a company’s
business model.
Does not analyze a
company’s business
model.
Describes a company’s
business model.
Analyzes a company’s
business model.
Analyzes a company’s business model
and shows the relationship between
the model and the strategy.
Analyze the corporate
strategy of a company.
corporate strategy of a
company.
Describes the corporate

Analyzes the corporate
Analyzes the corporate strategy of a
company, including the product,
geographical, and vertical scope in
which it operates.
Analyze the overall
corporate structure and key
management system of a
company.
overall corporate structure
and key management
system of a company.
Describes the overall corporate
structure and key management
Analyzes the overall
corporate structure and
key management
Analyzes the overall corporate
structure and key management system
of a company, including elements of
diversification, vertical integration,
globalization, and global alliances.
Analyze the strategic fit

between the business and
corporate strategies of a
company.
strategic fit between the
business and corporate
strategies of a company.
Analyzes the strategic fit
between the business and
corporate strategies of a
company but the analysis is
flawed or is missing key
elements.
Analyzes the strategic fit
between the business
and corporate strategies
of a company.
Evaluates the strategic fit between the
business and corporate strategies of a
company.
current APA style.
Does not correctly format
citations and references
using current APA style.
citations and references but
with numerous errors.

Correctly formats
using current APA style
with few errors.
references using current APA style with
no errors.
mechanics.
correct use of grammar,
punctuation, and
mechanics.
Writes with errors in clarity,
logic, grammar, punctuation,
and/or mechanics.
Writes content clearly
and logically with correct
use of grammar,
punctuation, and
mechanics.
Writes clearly and logically with correct
use of spelling, grammar, punctuation,
and mechanics; uses relevant
evidence to support a central idea.

DISTINGUISHED
Assessment 3 Business Strategy
Prepare a 4-6-page business analysis that explains the generic
business strategies for an organization, analyzes the business
strategy used and the company's business model, analyzes the
corporate strategy of the company and the overall corporate
structure and management systems, and analyzes the strategic
fit between the business and corporate strategies.
Introduction
This portfolio work project will help you differentiate between
business strategy and corporate strategy, and analyze the fit of a
business strategy to an organization.
Scenario
The vice president of strategy has now tasked you with
providing a business analysis of the organization's business
strategy. This includes level of diversification (product scope),
geographical and vertical scope, and the overall fit with the
business strategy or strategies.
Your Role
use in this course.
Requirements
Use information from the company's website, the Capella
library, and the Internet to complete this assessment. Write a
business analysis that includes:
· Explain the generic business strategies for the company.
Include cost, differentiation, and focus or hybrid information.
· Analyze the business strategy the company uses in its
marketplace approach. Provide examples of how the strategy is
used to position the company in a competitive environment.
· Analyze the company's business model.

. What are the core products?
. How does the organization make money?
. What is the customer value proposition?
. What is the profit proposition?
· Analyze the corporate strategy of the company. Include the
product, geographical, and vertical scope in which it operates.
. Has the company expanded from its original product line or
field of operation?
. Does the company own vertically related activities along the
value chain for its products?
· Analyze the overall corporate structure and key management
systems.
. Does the company employ diversification, vertical integration,
or globalization?
. Are global alliances part of the corporate strategy?
· Analyze the strategic fit between the business and corporate
strategies of the company.
Deliverable Format
· The Business Strategy Analysis is a professional document
and should therefore follow the corresponding MBA Academic
and Professional Document Guidelines, including single-spaced
paragraphs.
· In addition to the analysis, include:
. Title page.
. References page.
· 4-6 pages in length, in addition to the title and references
pages.
· Written for executive leadership.
Evaluation

. Explain the generic business strategies for a company.
. Analyze the business strategy a company uses in its
· Competency 4: Apply strategic concepts and models to ensure
the fit between strategy, organizational structure, capabilities,
and goals; and the external environment.
. Analyze a company’s business model.
. Analyze the corporate strategy of a company.
. Analyze the overall corporate structure and key management
. Analyze the strategic fit between the business and corporate
strategies of a company.
style.
deliverable as if they were the vice president of
strategy. Review the scoring guide prior to developing and
submitting your assessment.
Strategic Analysis Scoring Guide
DISTINGUISHED
Analyze the internal
environment of an
organization.

internal environment of an
organization.
internal environmental
analysis.
Analyzes the internal
environment of an
organization.
Analyzes the internal environment of
an organization and includes a
discussion of how the business
strategies relate to the organizational
structure and governance.
Analyze the external
environment of an
organization.
external environment of an
organization.
external environmental
analysis.
Analyzes the external
environment of an
organization.
Analyzes the external environment of
an organization and discusses how the
organization can respond to external

forces.
Recommend a course of
action based on an internal
and external environmental
analysis.
Does not recommend a
course of action.
Recommends a course of
action but the
recommendation is not based
on internal and external
analyses.
Recommends a course of
action based on an
internal and external
environmental analysis.
Recommends a course of action
based on an internal and external
environmental analysis;
recommendation is supported with
evidence.
current APA style.
Does not correctly format
using current APA style.

citations and references but
with numerous errors.
current APA style with few
errors.
references using current APA style with
no errors.
mechanics.
correct use of grammar,
punctuation, and
mechanics.
Writes with errors in clarity,
logic, grammar, punctuation,
and/or mechanics.
Writes content clearly and
logically with correct use
of grammar, punctuation,
and mechanics.
Writes clearly and logically with correct
use of spelling, grammar, punctuation,
and mechanics; uses relevant
evidence to support a central idea.

Assessment 2 Instructions: Strategic Analysis
Complete a VRIO or Value Chain analysis, a PESTLE analysis,
and a Five Forces model for an organization. Prepare a 3-6-page
executive report that analyzes the internal and external
environments of the organization and recommends a course of
action based on the analysis.
Introduction
For this portfolio work project, you will analyze the internal
and external factors that shape and influence an organization's
strategy. Your work on this assessment will demonstrate your
understanding of industry forces and how an organization can
leverage its strengths to its advantage.
Scenario
The vice president of strategy has asked you to prepare an
objective analysis of the internal and external environments of
the organization. She is hoping that your insight can be used to
plan for the future direction of the company.
Your Role
use in this course. The company has recently started the
strategic planning process and needs to analyze the current
internal and external environments.
Requirements
For this assessment, you will need to complete a VRIO or Value
Chain analysis, a PESTEL analysis based on research of the
organization (not conjecture or opinion), and a Five Forces
model (pay attention to the relationships of elements from both
PESTEL and Five Forces). These must be included in the
document you submit. You should also research the industry
your company is in, as well as the company's website for
information and supporting evidence. Once you have this
research completed, prepare an executive briefing report that
will be distributed to senior executive leadership. In your
report, address the following:

· Analyze the internal environment of the organization.
. What are the key findings from your VRIO or Value Chain
analysis?
. How well does the organization leverage its strengths to
execute the business strategy?
. How effective is the organizational structure and management
system design?
· Analyze the external environment of the organization.
. What are the key findings from your PESTEL analysis?
. What are the key findings from your Five Forces analysis?
. How can the organization respond to these forces to better
position itself?
· Recommend a course of action for leadership based on your
analysis.
Deliverable Format
· The strategic analysis is a professional document and should
therefore follow the corresponding MBA Academic and
Professional Document Guidelines, including single-spaced
paragraphs.
. Title page.
. Table of contents.
. Executive summary.
. VRIO or Value Chain analysis.
. PESTEL analysis.
. Five Forces analysis.
. References page
· Target length of 3–6 pages in addition to title and references
pages, VRIO/Value Chain, PESTEL, and Five Forces analyses.
· Written for an audience of executive leaders.
Evaluation
· Competency 2: Apply strategic thinking approaches to resolve

business-related challenges.
. Recommend a course of action based on an internal and
external environmental analysis.
. Analyze the internal environment of an organization.
. Analyze the external environment of an organization.
style.
deliverable as if they were the vice president of strategy.
Review the scoring guide prior to developing and submitting
your assessment.
The Strategic Process Scoring Guide
DISTINGUISHED
Analyze the key
components of a
strategic planning
framework.
key components of a
strategic planning
framework.

Identifies the key
components of a
strategic planning
framework.
Analyzes the key
components of a
strategic planning
framework.
Analyzes the key
components of a strategic
planning framework and
explains the importance of
each component.
Assess the value of
using a strategic
planning framework
for long-term
success and
sustained
competitive
advantage.
Does not assess the
value of using a
strategic planning
framework for long-
term success and
sustained competitive
advantage.
Explains how to use
a strategic planning

framework.
Assesses the value
of using a strategic
planning framework
for long-term
success and
sustained
competitive
advantage.
Assesses the value of
using a strategic planning
framework for long-term
success and sustained
competitive advantage
and discusses the risks of
not using a strategic
planning framework.
Explain the role of
leadership in the
strategic planning
process.
Does not explain the
role of leadership in
the strategic planning
process.
Explains the role of
leadership in the
strategic planning
process but the
explanation is
inaccurate or is

missing key
elements.
Explains the role of
leadership in the
strategic planning
process.
Analyzes the role of
leadership in the strategic
planning process,
including the role of ethical
responsibility.
Correctly format
citations and
references using
current APA style.
Does not correctly
references using
current APA style.
Uses current APA to
references but with
numerous errors.
Correctly formats
citations and
references using
current APA style
with few errors.

current APA style with no
errors.
Write content clearly
and logically with
correct use of
grammar,
punctuation, and
mechanics.
Does not write
content clearly,
logically, or with
correct use of
grammar,
punctuation, and
mechanics.
Writes with errors in
clarity, logic,
grammar,
punctuation, and/or
mechanics.
Writes content
clearly and logically
with correct use of
grammar,
punctuation, and
mechanics.
Writes clearly and logically
with correct use of
spelling, grammar,
punctuation, and

mechanics; uses relevant
evidence to support a
central idea.
Assessment 1 The Strategic Process
Write a 3-4-page academic paper that analyzes the key
components of a strategic planning framework, assesses the
value of using a strategic planning framework, and explains the
role of leadership in the strategic planning process.
Introduction
This portfolio work project asks you to analyze the strategic
process using the AFI framework. This analysis will clearly
demonstrate your ability to think critically and strategically,
and to use evidence to support your thinking.
The Scenario
You work for a management consulting firm that makes regular
contributions to a national publication created to help new
businesses and entrepreneurs. Your boss has asked you to write
an article on the importance of strategic planning for an
upcoming issue.
Your Role
You have decided to focus your article on the strategic planning
process and the use of a strategic planning framework.
Requirements
To complete this assessment, be sure you understand the AFI
framework. Conduct your own research to find recent articles on
the value of strategic planning and the role of leadership in the
strategic planning process. Now write your article and include:
· Analyze the key components of a strategic planning
framework.
· Assess the value of using a strategic planning framework for
long-term success and sustained competitive advantage.
· Explain the role of leadership in the strategic planning
process. Be sure to address the ethical responsibilities of
leaders in the strategic planning process.

Deliverable Format
· The Strategic Process is an academic document and should
therefore follow the corresponding MBA Academic and
Professional Document Guidelines, which can be found in the
MBA Program Resources in the courseroom navigation panel.
. Read about APA formatting and citing references under
"Writing Skills."
. Title page.
. References page.
. APA formatted references from at least two sources.
· 3–4 pages in length, in addition to the title and references
pages.
· Written for new businesses and entrepreneurs.
Evaluation
· Competency 1: Assess the importance of strategic management
for supporting long term success and sustained competitive
advantage.
. Analyze the key components of a strategic planning
framework.
. Assess the value of using a strategic planning framework for
. Explain the role of leadership in the strategic planning
process.
style.
deliverable as if they were the editor of the publication. Review
the scoring guide prior to developing and submitting your

assessment.
These requirements are a most for each assessment and a lot of
the assessments are directly related with each other and require
information from each other.
Assessment 1 Requirements
To complete this assessment, be sure you understand the AFI
framework. Conduct your own research to find recent articles on
the value of strategic planning and the role of leadership in the
strategic planning process. Now write your article and include:
· Analyze the key components of a strategic planning
framework.
· Assess the value of using a strategic planning framework for
· Explain the role of leadership in the strategic planning
process. Be sure to address the ethical responsibilities of
leaders in the strategic planning process.
For this assessment, you will need to complete a VRIO or Value
Chain analysis, a PESTEL analysis based on research of the
organization (not conjecture or opinion), and a Five Forces
model (pay attention to the relationships of elements from both
PESTEL and Five Forces). These must be included in the
document you submit. You should also research the industry
your company is in, as well as the company's website for
information and supporting evidence. Once you have this
research completed, prepare an executive briefing report that
will be distributed to senior executive leadership. In your
report, address the following:
· Analyze the internal environment of the organization.
. What are the key findings from your VRIO or Value Chain
analysis?
. How well does the organization leverage its strengths to
execute the business strategy?

. How effective is the organizational structure and management
system design?
· Analyze the external environment of the organization.
. What are the key findings from your PESTEL analysis?
. What are the key findings from your Five Forces analysis?
. How can the organization respond to these forces to better
position itself?
· Recommend a course of action for leadership based on your
analysis.
Use information from the company's website, the Capella
library, and the Internet to complete this assessment. Write a
business analysis that includes:
· Explain the generic business strategies for the company.
Include cost, differentiation, and focus or hybrid information.
· Analyze the business strategy the company uses in its
marketplace approach. Provide examples of how the strategy is
used to position the company in a competitive environment.
· Analyze the company's business model.
. What are the core products?
. How does the organization make money?
. What is the customer value proposition?
. What is the profit proposition?
· Analyze the corporate strategy of the company. Include the
product, geographical, and vertical scope in which it operates.
. Has the company expanded from its original product line or
field of operation?
. Does the company own vertically related activities along the
value chain for its products?
· Analyze the overall corporate structure and key management
systems.
. Does the company employ diversification, vertical integration,
or globalization?
. Are global alliances part of the corporate strategy?
· Analyze the strategic fit between the business and corporate

strategies of the company.
Assessment Requirements 4
Develop a PowerPoint presentation of 8–12 slides that
synthesize the work you did on Assessments 2 and 3 and
incorporate feedback from your instructor. Use the speaker's
notes sections of each slide to expand your talking points. Be
sure your presentation includes:
· A summary of the AFI framework.
· Results from your internal analysis (VRIO or Value Chain).
· Results from your external analysis (PESTEL and Five
Forces).
· A SWOT matrix for the company.
· Recommendations:
. Do the current strategies need to be changed?
. What strategies will move the organization forward?
. How do your recommendations align with organizational
structure and governance?
. Do your recommendations reflect ethical responsibility?

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