Strategy and Natural resources - a very old relationship

1. Strategy and Natural
Resources in New Age
Dr. Sreenivas Rajan

2. Strategy and Sky
 Vision of Strategy
 Eagles Eye
 Oxygen, Ozone vital to Human beings
 Air Defence is crucial to current
powers
 Social cost and user charges for
releasing toxins is required to align
risk and rewards of the sky.
 Sky represents the Horizon of the
company

3. Strategy and Earth
 Earthy and realistic element of
Strategy
 Bottom up Strategy
 Strategy based on rising population of
Earth
 Inequality and creative destruction
characterize strategy on Earth
 Walmart low cost leadership is based
on earthy balancing of inequality and
creative destruction

4. Oceans and Strategy
 Oceans are crucial to strategy like
blue ocean strategy
 Transportation of oil and more than1
billion tonnes of transportation is
possible to Ocean
 Water’s life giving powers enable the
strategy of the firm and give life to the
noble aims of companies like Maersk

5. Deserts and Strategy
 Deserts are like the loss of strategy
firms
 There is little agriculture there.
 People from deserts use less
resources
 Nature has compensated with oil and
other finds like Exxon, Aramco
 Low cost strategy and Oasis strategy
can lead to beautiful mirages like
Dubai.

6. Forests and Strategy
 Biosphere is influential to Bio Strategy
of the firm.
 Biomass of the earth is a rich storage
of energy and fertilizer.
 Organic agriculture accepts the eco
balance of forests
 By developing forests for
ecoplantations and eco tourism,
forests can be our natural resource of
choice

7. Rivers and Strategy
 Rivers are the cradle of civilzation
 Rivers are crucial for employees,
transportation and finance through
agriculture. (Amazon, Nile and Ganga)
 Rivers floods and famines are the
equivalent of depression and
recession.
 Rivers give us the power to scale up
strategy.

8. Space and the final frontier of
Strategy
 Space is the imagination of the planet
 There are trillions of stars and
potential habitable planets
 Strategy is required to sustainable use
of space
 Space can be risky and risk coverage
systems bigger than current systems
can be developed.

9. Strategy and Iron
 Iron comes from the earth
 One aspiration is to be IRONMAN
 Iron represents the long term strength
of our strategy.
 Many Iron firms got second wind after
growth in China
 Megaprojects can be imagined on the
basis of iron.

10. Strategy and Silk
 Strategy is smooth as Silk
 Silk was an early luxury of the planet
 Natural resources such as silk, pearls
and diamonds have always inspired
great performance.
 Silk is part of religion of Earth
 Textile companies can aspire for a
days when the majority can afford silk.