This document discusses the relationship between strategy and location for businesses. It covers how location impacts vision, SWOT analysis, portfolio analysis, competitive advantage, and core competencies. Key factors discussed include how the strengths, opportunities, weaknesses and threats of a location should be considered in strategic planning; how choosing the right mix of locations can diversify risk; and how location can influence competitive dynamics and the development of core competencies.

1. Dr Sreenivas Rajan
STRATEGY AND LOCATION

2. STRATEGY
 VISION
 SWOT Analysis
 Portfolio Analysis
 Competitive Strategy
 Core Competence and RBV

3. LOCATION LOCATION
LOCATION
 Village ( Greenwich, Rural India)
 Colony ( Mars, Siberia)
 Avenue ( Park, Fifth)
 Street ( Wall, Main)
 Cluster ( Economic activities)
 Ecosystem ( Silicon Valley, Indus Valley)
 Special Economic Zones (China and France)

4. Location and Vision
 When in Rome, do as the Romans
 Choosing the right location is half the vision
 The vision can be inspired by location such as
SiliconValley or Singapore

5. SWOT Analysis and Location
 Strength of the Location for e.g. Saudi Arabia for
Oil related industries
 Strength is easily available or is to be imported
 Weakness of the Place is lack of resources for.eg.
 Weakness in the growth rate or demographics

6. SWOT Analysis and Location
 Location offers opportunities for e.g immigrants to
Australia or America
 Location might be known for the particular
research or produce or raw material
 Location is the competition stronghold for e.g.
Pepsi in Russia
 Location is against foreign companies for e.g.
Korea

7. Portfolio Analysis and Location
 A fair mix of locations to diversify location risk
 Location might be a dog now but a star later
 Location might be a dog for one company but
a star for another company
 Usual Suspects or Off beat location, what is
your location portfolio

8. Location and Competitive Advantage
 Location affects Bargaining power of suppliers for
e.g. In Singapore
 Location affects Bargaining power of consumers
for e.g. In India
 Location affects Substitution as substitution is
available locally
 Location affects competitive rivalry due to cultural
factors and ideas about competition like in Spain
 Location affects barriers to entry as there might
be government policies against competition

9. Location and Core Competence
 Core competence in IT can be developed from
local networks, cluster and SEZ
 Core Competence can be not developed so
easily in a village
 Core competence is not valid in a particular
location for e.g. Fuel efficiency was initially not
perceived to be important in United States of
America