This document discusses strategies for creating humor in film dialogue. It analyzes dialogue from the film "New in Town" that uses techniques like irony, politically correct language, puns, and indirectness to communicate intended messages in a humorous way. For example, a conversation about gender that ends in an argument, or a character using vague "double-speak" language that hides the real message. The document concludes that communication failures and irony served as effective strategies for creating humor in the film's dialogue and helping viewers decode the screenwriters' intended humorous messages.