Strategien din er laget for møter, ikke mennesker.Espen Haugen
Hvorfor er øker gapet mellom strategi og handling? Hvorfor gjør vi ikke det vi planlegger at vi skal gjøre? Og hvorfor utnytter vi så sjeldent de mulighetene som oppstår underveis?
Vi mener at dette skjer fordi de fleste strategidokumenter er laget for møter, ikke for mennesker.
Reklame som virker hvordan lage kommunikasjon som endrer adferdEspen Haugen
Hvorfor oppleves så mye reklame som irrelevant mas? Fordi den forsøker å løse feil problem for mottakeren.
Denne presentasjonen handler om hvorfor adferdsendring er viktig for effektiv kommunikasjon og hvordan man lager reklame som får folk til å gjøre noe.
På dette foredraget kommer du til å lære om hvordan Ruter har implementert moderne designmetodikk.
Målet med foredraget er å vise at veien fra å snakke om å jobbe smartere til å faktisk gjøre det er kortere enn man kanskje skulle tro. Alt du trenger er en ledelse som tør å satse på noe nytt, et dedikert tverrfaglig team med ubegrenset tillit, en juicy problemstilling og riktig metodisk tilnærming.
We propose a new area of research on automating data narratives. Data narratives are containers of information about computationally generated research findings. They have three major components: 1) A record of events, that describe a new result through a workflow and/or provenance of all the computations executed; 2) Persistent entries for key entities involved for data, software versions, and workflows; 3) A set of narrative accounts that are automatically generated human-consumable renderings of the record and entities and can be included in a paper. Different narrative accounts can be used for different audiences with different content and details, based on the level of interest or expertise of the reader. Data narratives can make science more transparent and reproducible, because they ensure that the text description of the computational experiment reflects with high fidelity what was actually done. Data narratives can be incorporated in papers, either in the methods section or as supplementary materials. We introduce DANA, a prototype that illustrates how to generate data narratives automatically, and describe the information it uses from the computational records. We also present a formative evaluation of our approach and discuss potential uses of automated data narratives.
Strategien din er laget for møter, ikke mennesker.Espen Haugen
Hvorfor er øker gapet mellom strategi og handling? Hvorfor gjør vi ikke det vi planlegger at vi skal gjøre? Og hvorfor utnytter vi så sjeldent de mulighetene som oppstår underveis?
Vi mener at dette skjer fordi de fleste strategidokumenter er laget for møter, ikke for mennesker.
Reklame som virker hvordan lage kommunikasjon som endrer adferdEspen Haugen
Hvorfor oppleves så mye reklame som irrelevant mas? Fordi den forsøker å løse feil problem for mottakeren.
Denne presentasjonen handler om hvorfor adferdsendring er viktig for effektiv kommunikasjon og hvordan man lager reklame som får folk til å gjøre noe.
På dette foredraget kommer du til å lære om hvordan Ruter har implementert moderne designmetodikk.
Målet med foredraget er å vise at veien fra å snakke om å jobbe smartere til å faktisk gjøre det er kortere enn man kanskje skulle tro. Alt du trenger er en ledelse som tør å satse på noe nytt, et dedikert tverrfaglig team med ubegrenset tillit, en juicy problemstilling og riktig metodisk tilnærming.
We propose a new area of research on automating data narratives. Data narratives are containers of information about computationally generated research findings. They have three major components: 1) A record of events, that describe a new result through a workflow and/or provenance of all the computations executed; 2) Persistent entries for key entities involved for data, software versions, and workflows; 3) A set of narrative accounts that are automatically generated human-consumable renderings of the record and entities and can be included in a paper. Different narrative accounts can be used for different audiences with different content and details, based on the level of interest or expertise of the reader. Data narratives can make science more transparent and reproducible, because they ensure that the text description of the computational experiment reflects with high fidelity what was actually done. Data narratives can be incorporated in papers, either in the methods section or as supplementary materials. We introduce DANA, a prototype that illustrates how to generate data narratives automatically, and describe the information it uses from the computational records. We also present a formative evaluation of our approach and discuss potential uses of automated data narratives.
This presentation discusses the Limits of Science to offer solutions to environmental problems and calls for Environmental Studies instead of Environmental Sciences
On 4th September 2015, the IPA gathered Byron Sharp, Russell Davies, Les Binet, Paul Feldwick and more for a day of intense marketing "Unlearning". This presentation condenses each speaker’s main points into a one-slider, then attempts to make sense of the whole thing.
I might be naive, but for all the heated debate that happened on the day, I thought everyone was actually in violent agreement (basically, I agree with Les Binet and Jim Carroll, which feels like a pretty good place to be).
So here’s what I've taken out of the event:
> The debate between people who see brand building as an art, and those who see it as a science, has gone on for years. It’s been exacerbated in the recent years by the parallel rise of Big Data and Behavioural Science, all powered by the digital transformation of certain categories - but it’s not new.
> All the evidence points to the fact that it’s actually a mix of both emotional and rational, long-term and short-term, brand building and sales driving strategies that drives the best results.
> So, to grow your brand, think about to a) removing barriers to usage or purchase by ensuring your product/ service works very well and is widely available, then b) making your product or service really sticky by creating memorable assets/ features that are distinctive and salient.
Voila.
Avoiding the unexpected costs of cloud computing. Without proper planning and governance, spending on cloud services can easily get out of control, putting your organization at risk of not realizing the benefits of moving to the cloud in the first place. This presentation helps you understand the frameworks and tools available to effectively manage and optimize cloud costs.
You’ll Learn how to: (1) develop and manage optimal cloud budgets (2) assign accountabilities and track usage (3) continuously improve cost performance.
Vriendin van Deefje geregistreerd als 'pay2me'Thierry Debels
Bij Dave ‘Deefje’ Wauwermans is niets wat het lijkt. De matrassenwinkel ‘deefje slaapcomfort’ op het Alfred Verweeplein in Knokke is verbonden aan ’t Walletje in Knokke.
La percepción de los consumidores en relación a la durabilidad real de los productos, los últimos avances legislativos en contra de la obsolescencia programada y la crítica generalizada a las consecuencias del vigente modelo para el medio ambiente, han llevado a elevar el cuestionamiento del paradigma de la durabilidad de los productos por parte de las compañías productoras.
Un cambio de paradigma tal, podría suponer una alteración de los modelos de negocio a la que las empresas deberán ser capaces de reaccionar.
Este informe es una introducción al concepto de durabilidad, exponiendo las tendencias actuales y las implicaciones en los modelos de negocio actuales con la visión de colaborar para asegurar la competitividad del tejido empresarial vasco.
Minimum Viable Architecture -- Good Enough is Good Enough in a StartupRandy Shoup
I have spent the last decade building large-scale systems at eBay and Google -- and talking publicly about it -- and this presentation is about why a startup should completely ignore what I said! In an early-stage startup, it is not only not worth architecting for a future of massive scale; it is actively counterproductive. This presentation from the SF Startup CTO Summit outlines the common architectural evolution of a startup through the search, execution, and scaling phases, and discusses the appropriate technologies and disciplines at each phase. It ends with some real-world examples from eBay, Twitter, and Amazon to illustrate the point.
Project EU XXI: Future Europe: Social Europe™, Digital Europe™, Green Europe™...Azamat Abdoullaev
Future Europe, Social Europe, Security Europe, Smart Europe, Green Europe, Intelligent Europe, Knowledge Europe, Quality Europe, Inclusive Europe, Sustainable Europe, and Global Europe
SMART SOCIO-TECHNOLOGICAL Revolution
Fourth Industrial Revolution in EU
INTELLIGENT SUPERPOWER
Smart World Geopolitics
EUROPE XXI
EU 2030 Strategy:
INTELLIGENT SOFT SUPERPOWER
EUROPE 2020
EUROPE 2030
Smart , Secure, Strong, Social, Sustainable EUROPE (5sEU)
Smart Euro-Asia: Smart (EU + Russia + China)
Green EUROPE: Future Europe Strategic Agenda and Investment Plan
Europe 2020 Growth Strategy: EUR 1 trillion MFF & 1.1 trillion Asset Purchase/Bond Buying/QE Program
Pan-European Strategic Investment Framework
https://eu-smartcities.eu/forum/smart-green-europe ; http://www.slideshare.net/ashabook/ieurope
http://www.slideshare.net/ashabook/eis-ltd
Smart Power Global Initiative
Transnational Community Model
Europe, European Union
Europe as Smart Power
Europe as Green Power
Europe as Intelligent Eco Power
Badanie i implementacja aspektu QoE (ang. Quality of Experience) w aplikacjac...Mikolaj Leszczuk
Zapewnianie nie tylko wysokiego poziomu tradycyjnej jakości usług (ang. Quality of Service, QoS), ale także jakości doświadczanej (ang. Quality of Experience, QoE) jest wyzwaniem dla dostawców usług internetowych, usług audiowizualnych, nadawców oraz nowych dostawców usług Over-The-Top (OTT). W celu monitorowania i rozwiązywania problemów, a także analizowania i ustanawiania wzorców jakości dla aplikacji treści pracujących w czasie rzeczywistym lub offline często są realizowane obiektywne metryki treści audiowizualnych. Od 2000 roku prace związanie z pojęciem QoE w kontekstach różnych aplikacji nabrały tempa i zyskały szerokie uznanie biznesowe. Roboczą definicję QoE podaje biała księga sieci QUALINET: „QUALINET White Paper on QoE Definitions” z 2012 roku:
„Quality of Experience (QoE) jest stopniem zadowolenia lub irytacji użytkownika aplikacji lub usługi. QoE wynika z realizacji oczekiwań użytkownika względem użyteczności i/lub zadowolenia z aplikacji lub usługi w świetle aktualnych preferencji użytkownika.”
Hvordan tilrettelegge for en strategi som skaper reelle effekterOve Kvalsvik
En undersøkelse gjennomført av Implement viser at norske virksomheter sliter med å skape reelle effekter fra deres strategiprosesser.
Vi mener dette skyldes noen helt grunnleggende feil ved måten vi tilnærmer oss strategi på i dag og foreslår en ny tilnærming
This presentation discusses the Limits of Science to offer solutions to environmental problems and calls for Environmental Studies instead of Environmental Sciences
On 4th September 2015, the IPA gathered Byron Sharp, Russell Davies, Les Binet, Paul Feldwick and more for a day of intense marketing "Unlearning". This presentation condenses each speaker’s main points into a one-slider, then attempts to make sense of the whole thing.
I might be naive, but for all the heated debate that happened on the day, I thought everyone was actually in violent agreement (basically, I agree with Les Binet and Jim Carroll, which feels like a pretty good place to be).
So here’s what I've taken out of the event:
> The debate between people who see brand building as an art, and those who see it as a science, has gone on for years. It’s been exacerbated in the recent years by the parallel rise of Big Data and Behavioural Science, all powered by the digital transformation of certain categories - but it’s not new.
> All the evidence points to the fact that it’s actually a mix of both emotional and rational, long-term and short-term, brand building and sales driving strategies that drives the best results.
> So, to grow your brand, think about to a) removing barriers to usage or purchase by ensuring your product/ service works very well and is widely available, then b) making your product or service really sticky by creating memorable assets/ features that are distinctive and salient.
Voila.
Avoiding the unexpected costs of cloud computing. Without proper planning and governance, spending on cloud services can easily get out of control, putting your organization at risk of not realizing the benefits of moving to the cloud in the first place. This presentation helps you understand the frameworks and tools available to effectively manage and optimize cloud costs.
You’ll Learn how to: (1) develop and manage optimal cloud budgets (2) assign accountabilities and track usage (3) continuously improve cost performance.
Vriendin van Deefje geregistreerd als 'pay2me'Thierry Debels
Bij Dave ‘Deefje’ Wauwermans is niets wat het lijkt. De matrassenwinkel ‘deefje slaapcomfort’ op het Alfred Verweeplein in Knokke is verbonden aan ’t Walletje in Knokke.
La percepción de los consumidores en relación a la durabilidad real de los productos, los últimos avances legislativos en contra de la obsolescencia programada y la crítica generalizada a las consecuencias del vigente modelo para el medio ambiente, han llevado a elevar el cuestionamiento del paradigma de la durabilidad de los productos por parte de las compañías productoras.
Un cambio de paradigma tal, podría suponer una alteración de los modelos de negocio a la que las empresas deberán ser capaces de reaccionar.
Este informe es una introducción al concepto de durabilidad, exponiendo las tendencias actuales y las implicaciones en los modelos de negocio actuales con la visión de colaborar para asegurar la competitividad del tejido empresarial vasco.
Minimum Viable Architecture -- Good Enough is Good Enough in a StartupRandy Shoup
I have spent the last decade building large-scale systems at eBay and Google -- and talking publicly about it -- and this presentation is about why a startup should completely ignore what I said! In an early-stage startup, it is not only not worth architecting for a future of massive scale; it is actively counterproductive. This presentation from the SF Startup CTO Summit outlines the common architectural evolution of a startup through the search, execution, and scaling phases, and discusses the appropriate technologies and disciplines at each phase. It ends with some real-world examples from eBay, Twitter, and Amazon to illustrate the point.
Project EU XXI: Future Europe: Social Europe™, Digital Europe™, Green Europe™...Azamat Abdoullaev
Future Europe, Social Europe, Security Europe, Smart Europe, Green Europe, Intelligent Europe, Knowledge Europe, Quality Europe, Inclusive Europe, Sustainable Europe, and Global Europe
SMART SOCIO-TECHNOLOGICAL Revolution
Fourth Industrial Revolution in EU
INTELLIGENT SUPERPOWER
Smart World Geopolitics
EUROPE XXI
EU 2030 Strategy:
INTELLIGENT SOFT SUPERPOWER
EUROPE 2020
EUROPE 2030
Smart , Secure, Strong, Social, Sustainable EUROPE (5sEU)
Smart Euro-Asia: Smart (EU + Russia + China)
Green EUROPE: Future Europe Strategic Agenda and Investment Plan
Europe 2020 Growth Strategy: EUR 1 trillion MFF & 1.1 trillion Asset Purchase/Bond Buying/QE Program
Pan-European Strategic Investment Framework
https://eu-smartcities.eu/forum/smart-green-europe ; http://www.slideshare.net/ashabook/ieurope
http://www.slideshare.net/ashabook/eis-ltd
Smart Power Global Initiative
Transnational Community Model
Europe, European Union
Europe as Smart Power
Europe as Green Power
Europe as Intelligent Eco Power
Badanie i implementacja aspektu QoE (ang. Quality of Experience) w aplikacjac...Mikolaj Leszczuk
Zapewnianie nie tylko wysokiego poziomu tradycyjnej jakości usług (ang. Quality of Service, QoS), ale także jakości doświadczanej (ang. Quality of Experience, QoE) jest wyzwaniem dla dostawców usług internetowych, usług audiowizualnych, nadawców oraz nowych dostawców usług Over-The-Top (OTT). W celu monitorowania i rozwiązywania problemów, a także analizowania i ustanawiania wzorców jakości dla aplikacji treści pracujących w czasie rzeczywistym lub offline często są realizowane obiektywne metryki treści audiowizualnych. Od 2000 roku prace związanie z pojęciem QoE w kontekstach różnych aplikacji nabrały tempa i zyskały szerokie uznanie biznesowe. Roboczą definicję QoE podaje biała księga sieci QUALINET: „QUALINET White Paper on QoE Definitions” z 2012 roku:
„Quality of Experience (QoE) jest stopniem zadowolenia lub irytacji użytkownika aplikacji lub usługi. QoE wynika z realizacji oczekiwań użytkownika względem użyteczności i/lub zadowolenia z aplikacji lub usługi w świetle aktualnych preferencji użytkownika.”
Hvordan tilrettelegge for en strategi som skaper reelle effekterOve Kvalsvik
En undersøkelse gjennomført av Implement viser at norske virksomheter sliter med å skape reelle effekter fra deres strategiprosesser.
Vi mener dette skyldes noen helt grunnleggende feil ved måten vi tilnærmer oss strategi på i dag og foreslår en ny tilnærming
Foredrag på Confex sin Smart Marketing konferanse april 2013. Fokus på agile marketing og hvordan få mer effekt mer effektivt ut av markedsinvesteringene.
Etter mange år i analysebransjen tør jeg påstå at mange markedsanalytikere opplever utfordringer med å få kunder til å ta til seg og virkelig bruke den verdifulle innsikten gode analyser gir.
2. EN STRATEGI ER EN PLAN FOR Å BEVEGE NOE FRA A TIL B.
Den inneholder en beskrivelse av et problem og et forslag
til løsning som bygger på observasjoner fra omverdenen.
3. ONE SIZE FITS ALL?
Passer alle verktøy til å beskrive alle type problemer? Passer alle
tilnærminger til å strukturere alle observasjoner i alle situasjoner?
PASSER ALLE STRATEGIVERKTØY I ALLE SAMMENHENGER?
11. TILPASSENDE FORANDRENDE
HØYLAV
LAVHØY
Vi kan ikke forutse fremtiden
og vi kan ikke forandre den.
TILPASSENDE FORANDRENDE
Vi kan ikke forutse fremtiden
men vi kan forandre den.
KLASSISK
Vi kan forutse fremtiden men
vi kan ikke forandre den.
VISJONÆR
Vi kan forutse fremtiden
og vi kan forandre den.
//HVA VILLE DERE GJORT NÅ?
17. Kategorien er fragmentert
Kategorien er umoden
Kategorien er uforutsigbar
Kategorien er preget av høy vekst
Kategorien er preget av skifter i teknologi
-
-
-
-
-
HØY USIKKERHET,
LAV PÅVIRKNING?
//HVA VILLE DERE GJORT NÅ?
20. HURTIGHET ER DET VIKTIGSTE FORTINNET VI KAN SKAPE.
Vi kan neppe skape varige konkurransefortrinn som ikke lar
seg imitere. Funksjonelle konkurransefortrinn kun vil være
midlertidige. Verdi skapes derfor gjennom å ta hurtigere
eierskap til midlertidige fortrinn.
21. VI KAN IKKE SPÅ HVA SOM VIL SKJE.
Hurtig endring i kundebehov, teknologi og rammebetingelser
skaper så høy uforutsigbarhet at sentrale spørsmål ikke kan
besvares uten å teste løsninger i markedet. Vi kan ikke vite hva
som vil fungere og ikke fungere uten å eksperimentere.
22. VI MÅ HA DEN ALLER BESTE INNSIKTEN.
Vi må fremskaffe bedre data raskere enn konkurrentene. Vi må finne,
dele og bruke innsikt til å handle. Vi må få brukerne inn i
utviklingsprosessen både av funksjonalitet og av kommunikasjon. Dette
handler ikke om å skyte i blinde. Dette handler om å teste systematisk
for å finne ut hva som virker under skiftende omstendigheter.
23. I omgivelser preget av lav forutsigbarhet og vesentlige
endringer må vi anerkjenne at vi ikke kan vite alt på forhånd.
Strukturert handling er nøkkelen til vekst både fordi dette
reduserer ukjente og fordi det lar oss gripe muligheter vi ikke
kan planlegge for før konkurrentene mobiliserer.
//
ISUM,HVABETYRDETTEFORSTRATEGIEN?
HVA VILLE DERE GJORT NÅ?