This document discusses strategic sustainability and how to make it happen for businesses. It provides examples of companies that have implemented sustainability strategies like reducing their environmental impact and carbon emissions. These include Suncor investing in wind farms, RBC's water preservation project, and precision agriculture. The document also discusses issues like supply chain management, human rights, and employee relations. It notes that sustainable development is integral to business. Finally, it provides tips on selling sustainability within an organization by understanding stakeholders, common concerns, and benefits.

1. STRATEGIC SUSTAINABILITY
BAKHTIYOR MUKHAMMADIEV
MONDAY, JULY 21/2014 – 6 PM
Why It Matters to Your Business and
How to Make It Happen
(Alexandra McKay, Pages: 34-57)
The G. Raymond Chang School of Continuing Education
CKSS101: Sustainability Management II

3. ISSUES TO LOOK AT – AND HOW TO LINK
THEM TO YOUR BUSINESS
CREATE A UNIQUE SELLING POINT (USP)

4. ENERGYEFFICIENCY 2014 REPORT ON
SUSTAINABILITY:
“Suncor is currently involved in six
operating wind farm projects. The
total installed wind capacity of these
operations is 255 MW. Suncor is
pursuing two additional wind power
projects that are expected to
increase total installed wind
capacity to 395 MW…”

5. COMMUNITY
RBC BLUE WATER PROJECT, 2007-2012:
Since the launch in 2007, the RBC Blue Water Project
committed $36 million to organizations worldwide for
programs that protect and preserve water, with an
additional $6 million pledged to universities for water
programs:

6. REDUCING
ENVIRONMENTALIMPACT
REDUCING ENVIRONMENTAL
IMPACTS AT THE FARM LEVEL
Global Positioning System (GPS): Precision Agriculture

7. CARBONREDUCTION
PERFORMANCE:
SINCE 2009, ENERGY CONSUMPTION IS REDUCED BY 15.1%, AND
GREENHOUSE GAS EMISSIONS IS REDUCED BY 24.4%.
TARGET:
ACHIEVE A 10% REDUCTION IN ENERGY CONSUMPTION AND
GREENHOUSE GAS EMISSIONS BETWEEN 2009 AND 2013, BASED
ON 2008 DATA.

8. SUPPLYCHAIN&
HUMANRIGHTSISSUES
SABMiller CREATES EDUCATIONAL OPPORTUNITIES IN
HONDURAS:
Barry Smith, President of SABMiller Latin America: "We believe that
companies have a responsibility to respect and promote human rights,
and ensuring that children do not miss educational opportunities and
“SUSTAINABLE DEVELOPMENT IS
INTEGRAL TO THE WAY WE DO
BUSINESS.”

9. EMPLOYEERELATIONS
TARGET:
Our goal is to be an outstanding employer, and our 2013 target was a 70%
employee engagement score.
PERFORMANCE:
Our 2013 engagement survey result was 63%, and below a 70% target.
– Eighty percent of employees recommended MEC to friends, and 74%
talked about the great aspects of working AT MEC.
– 45% rarely thought about leaving MEC and 55% said it would take a lot
to get them to leave MEC.
– 58% said that MEC inspires them to do their best work every day, and
57% were motivated to do more than what's required.
MEC RANKED FIRST AMONG
CORPORATE KNIGHTS’ 2014 BEST 50
CORPORATE CITIZENS IN CANADA
LIST.

10. HOW TO MAKE IT HAPPEN
SELLING SUSTAINABILITY

11. SELLINGSUSTAINABILITY
 The basics and benefits of sustainability
 A good understanding of your business, including
material issues
 A list of requirements and resources (human and
financial)
 What your competitors are doing
BEFORE YOU START:

12. SELLINGSUSTAINABILITY
 THE BOARD
 STAKEHOLDE
RS
 KEY ACTORS
 YOUR STAFF
WHO DO YOU NEED TO CONVIN

13. SELLINGSUSTAINABILITY
COMMON ARGUMENTS
TIME MONEY PRIORITIES

14. WE DO NOT INHERIT EARTH
FROM OUR ANCESTORS. WE
BORROW IT FROM OUR
CHILDREN.