The document provides information on developing a ministry action plan, including the why, what, and how of creating an effective plan to share a church's story and mission. It discusses assessing the current situation, developing a compelling vision and mission, and creating strategies to achieve goals. The purpose is to inspire people and lead them to Christ by having a contagious enthusiasm that fills spiritual emptiness. It includes examples of developing mission and vision statements, conducting a SWOT analysis, and creating specific initiatives in areas like worship, discipleship, community impact, and inviting others.