This document contains lecture notes on big bang disruption from the book Downes and Nunes. It discusses the key characteristics of big bang disruptions, including that they are hard to see coming and stop. Big bang disruptions involve innovations that dramatically disrupt existing industries through better and cheaper offerings enabled by factors like price deflation and marginal cost elimination. The document provides advice on surviving big bang disruptions, such as seeing them coming, slowing the disruption, getting closer to the existing business, and diversifying in a new way. It concludes with thanking the audience and asking for any questions.

1. Agustinus Suhartana
Ismet Tamara
Onasis Pasaribu
MM Executive
Batch 22
Binus Business School
Strategies for Growth and Value Creation
Lecture : DR.Ir. Mohammad Hamsal. MSE.,MQM.,MBA
BIG BANG Disruption
Downes and Nunes

2. Conventional vs Big Bang

3. Suddenly…
You can’t see big-bang disruption coming.
You can’t stop it.
You can’t overcome it.

4. BigBang Disruption
innovations with the potential
to dramatically disrupt existing businesses and
industries—
the better and cheaper offerings

5. 4 Acceleration Factor of Disruptive Innovation
Price Deflation
Platform Exploitation
Cross Subsidization
Marginal Cost Elimination

6. Market Segment

7. Upending the Conventional Wisdom

8. Unencumbered development
Devastating Features
Unconstrained growth
Undiscipline Strategy

9. Surviving Big Bang Disruption
See it coming
Slow the discruptive innovation long
enough to better it
Get closer to the exist,
and be ready for a fast escape
Try a new kind of diversification

10. Thank You
Any Questions ?