Jessica EustaceCook #asl2015 'The insode out library; collaboration, inspiration, transformation' workshop 'Filling the empty cup, fundraising in recessional times' delivered Feb 27 2015
This presentation will walk you through the basics of grant writing, from researching funders to signing the gift agreement.
Presented on April 6, 2011 by Victoria Lebron at Teachers College Columbia University's Gottesman libraries in Russell Hall.
Laying the crucial groundwork of your successful Capital Campaign through your Quiet Phase, leading to the Public Phase Success-and moving to Post Campaign Celebration and laying the groundwork for your next Campaign..
Innovative People - Innovative Cities: Philip ParramoreKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Philip Parramore's business planning workshop 'Your business planning toolkit'.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
This presentation will walk you through the basics of grant writing, from researching funders to signing the gift agreement.
Presented on April 6, 2011 by Victoria Lebron at Teachers College Columbia University's Gottesman libraries in Russell Hall.
Laying the crucial groundwork of your successful Capital Campaign through your Quiet Phase, leading to the Public Phase Success-and moving to Post Campaign Celebration and laying the groundwork for your next Campaign..
Innovative People - Innovative Cities: Philip ParramoreKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Philip Parramore's business planning workshop 'Your business planning toolkit'.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
Monica Crump's presentation 'Stepping outside the walls of the library' from #asl2015 'The inside out library: collaboration, inspiration, transformation'. Delivered on Feb 27th 2015
Hugh Murphy & Michael Leigh presentation '3d Printing @Maynooth Library' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' February 27th 2015
Fintan Bracken & Arlene Healy presentation 'Getting the measure of analytics' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' Feb 27th 2015
Presentation by Jenny O Neill 'Librarian as databrarian' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' Feb 26th 2015
Anne Culhane and Stephanie O ’Keeffe's #asl2015 presentation 'Artist books to the community' delivered at 'the inside out library: collaboration, inspiration, transformation' Feb 27 2015
'A community involvement and collaboration case study; the forgotten zine archive' presentation by Mick O Dwyer & Tom Maher at #ASL2015 'The inside out library: collaboration, inspiration, transformation' delivered Feb 26th 2015
'Community collaboration through conversation' presentation delivered by Mary Dunne at #asl2015 'The inside out library: collaboration, inspiration, transformation' Feb 27 2015
Malachy Browne of Reported.ly keynote talk 'Finding facts in the heat of the moment' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' February 26th 2015
Elaine Beans presentation 'Bridging the gap between 2nd and 3rd level education' from #asl2015 'Inside out library: collaboration, inspiration, transformation' delivered February 27 2015
Martin O Connor's presentation from #asl2015 'Crowdsurfing to crowdsourcing: Sir Henry's @UCC Library'. Presentation delivered at A&SL conference 'The inside out library: collaboration, inspiration, transformation' February 26th 2015
Presentation by Helen Fallon of Maynooth University Library on the 'Promotion of the Ken Saro-Wiwa Archive' at #asl2015 'The inside out library, collaboration, inspiration, transformation' February 26 2015
Keynote delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' by Helen Shenton Librarian & Archivist Trinity College Dublin.
February 27 2015
By knowing just little facts oh human behavior U will be able to change your surrounding atmosphere through communication skill and can represent to others to know that u have to 1st listen them then the communicate to them in different ways. Hope u like it and if want more please reply for that okay.
...jam
Springfield Association for Women in Communications January 2011 Program: Event Planning presented by Karen Sanders, Executive Director of the LLCC Foundation
Monica Crump's presentation 'Stepping outside the walls of the library' from #asl2015 'The inside out library: collaboration, inspiration, transformation'. Delivered on Feb 27th 2015
Hugh Murphy & Michael Leigh presentation '3d Printing @Maynooth Library' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' February 27th 2015
Fintan Bracken & Arlene Healy presentation 'Getting the measure of analytics' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' Feb 27th 2015
Presentation by Jenny O Neill 'Librarian as databrarian' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' Feb 26th 2015
Anne Culhane and Stephanie O ’Keeffe's #asl2015 presentation 'Artist books to the community' delivered at 'the inside out library: collaboration, inspiration, transformation' Feb 27 2015
'A community involvement and collaboration case study; the forgotten zine archive' presentation by Mick O Dwyer & Tom Maher at #ASL2015 'The inside out library: collaboration, inspiration, transformation' delivered Feb 26th 2015
'Community collaboration through conversation' presentation delivered by Mary Dunne at #asl2015 'The inside out library: collaboration, inspiration, transformation' Feb 27 2015
Malachy Browne of Reported.ly keynote talk 'Finding facts in the heat of the moment' delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' February 26th 2015
Elaine Beans presentation 'Bridging the gap between 2nd and 3rd level education' from #asl2015 'Inside out library: collaboration, inspiration, transformation' delivered February 27 2015
Martin O Connor's presentation from #asl2015 'Crowdsurfing to crowdsourcing: Sir Henry's @UCC Library'. Presentation delivered at A&SL conference 'The inside out library: collaboration, inspiration, transformation' February 26th 2015
Presentation by Helen Fallon of Maynooth University Library on the 'Promotion of the Ken Saro-Wiwa Archive' at #asl2015 'The inside out library, collaboration, inspiration, transformation' February 26 2015
Keynote delivered at #asl2015 'The inside out library: collaboration, inspiration, transformation' by Helen Shenton Librarian & Archivist Trinity College Dublin.
February 27 2015
By knowing just little facts oh human behavior U will be able to change your surrounding atmosphere through communication skill and can represent to others to know that u have to 1st listen them then the communicate to them in different ways. Hope u like it and if want more please reply for that okay.
...jam
Springfield Association for Women in Communications January 2011 Program: Event Planning presented by Karen Sanders, Executive Director of the LLCC Foundation
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
Presented at Peatix's Backstage Pass 17 in SIngapore, I share ideas on how to set up effective growth processes and develop tactics to drive your event sales through the roof.
Learn five tips that will improve the overall fitness of your organization's race, from planning through promotion, recruitment, follow up, and evaluation.
'Information at at point of need; practical tips to augment your library service' workshop delivered by Peter Dudley, Siobhan Dunne, Paraic Elliott - DCU Library at #asl2014 Feb 27 2014
'Click here to order this book - patron driven acquisition at UCD Library' case study delivered by Eoin Mc Carney & Mark Tynan at #ASL2014 conference Feb 27 2014
'Gathering meaningful statistics Using KnowAll Enquire at John Paul II Library NUI Maynooth' case study by Laura Connaughton delivered at #ASL2014 conference Dublin Feb 27th
'Collecting everything & the challenge of digital only publications; the case of edeposit Ireland' Christoph Schmidt-Supprian TCD. Case study presented at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014
'Social media in a corporate information setting, friend or foe?' case study delivered by Florence Curley of PWC. Presented at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014
'Redefining reference at the Glucksman Library' case study by Liz Dore & Donna O Doibhlin University of Limerick. Case study presented at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014
Mary Antonesa of NUI Maynooth library case study 'Findit@NUIM'. Case study presented at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014.
'Find not search; delivering information services to parliamentarians' by Laura O Brion of the Library & Research service at the Houses of the Oireachtas. Case study presented at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014.
Keynote address by Fionnuala Croke, Director of Chester Beatty Library Dublin 'When is a library not a library'
Delivered at 'Information Innovators: Librarians evolving in the digital environment' Academic & special libraries conference Thursday Feb 27 2014,
'The cocked hat - navigating the digital future' keynote address by Ben Showers @benshowers Head of Scholarly and Library Futures with the Digital Infrastructure team at Jisc from 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014 #asl2014. Delivered Friday Feb 28th 2014, Dublin
More from Academic & Special Libraries section (A&SL) of the Library Association of Ireland (12)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Overview
Background
The process
Developing a plan or strategy
Creating a funding structure
Identifying prospective sponsors
Making contact - tips and tools
Building a relationship
3. My Background
Graduated in 2000 from UCD Library School
5 years working for the Web of Science as part of
MIMAS. 5 years on the UK national exhibition circuit
5 years as national fundraiser for an animal charity
2008-2011 Fundraiser for A&SL
2013-2014 Joint Project Manager & fundraising lead
for A&SL
No marketing experience
No professional training in fundraising
4. How did I learn to fundraise?
I made a list of all the positive experiences I had as an
exhibitor and tried to think how to incorporate them into
a funding plan which would attract sponsors
I developed ideas as I went along – if something didn’t
work one year, I tweaked it
I invested time in building a relationship with individuals
rather than companies – huge job movement in
publication and sales support but it’s a small pot of
employers and employees
Every event I attended as a Librarian I always took the
time to talk to people on the exhibition stands
6. Fundraising is a team activity
Organising an event requires a number of team players
working together. Fundraising is not possible without a
good working relationship with:
Project manager
Treasurer or Financial Lead
Venue Coordinator
Promotional officer – social media
Liaison Officers with sponsors – ideally 1 to 1
A good relationship with potential sponsors / exhibitors and
potential investors
8. Your Event
Planning
Identifying
Sponsors
Mapping a
funding structure
– single or multi
streams
Identifying
strengths of
proposal or
product
Contacting
prospective
sponsors
Waiting &
Follow up calls
Getting them
to sign
Promotion and
advertising
Coordinating
event space
On the day liaison
Follow up and
next event
planning
9. Identifying your strengths
What makes it unique
Access to a unique set of members
Are there other comparable events in your country / area
Is this a one off event or will there be a series? – what are the
implications of this for your sponsors
Consider the potential promotional avenue your event offers
for sponsors
Unique access to attendees emails
Twitter and Facebook promotional posts
Conference Social Event – special funding opportunity
Consider providing meeting rooms for sponsors to combine
additional business with your event
Consider how to break down the impact of each of these factors
and map that to the cost of each funding strand.
10. Creating a Funding Structure
How much money do you need to raise?
Are you just trying to cover the cost of the event?
Will monies generated be used to fund additional events
(this is the model applied by the A&SL)
Do you want a single sponsor rate
Do you want to have different funding streams so that
different sized companies can apply depending on their
budget?
Don’t get greedy! Ensure a fair ratio between exhibitors
and attendees
11. Is there a similar event in your own country that you can
review their pricings
Is there an event or company in the UK?
A&SL’s pricing structure was based on the UKSG conference
What are the pricing streams for CILIP events?
What do A&SL, LAI and HSLG do?
Read literature around pricing models
REALITY: its based on an educated guess.
Our pricing evolved as our event expanded
Guidance?
12. Tips
Create an overview document with all of the funding
streams
Create separate documents also for each funding streams
Label each stream clearly to avoid confusion
Make sure to use your logo on every item you send to a
prospective sponsor / exhibitor as you are selling your
brand
13. How do you vary funding streams
for a seminar / conference?
Consider varying:
Number of exhibitor places
Table size and number
Room placement relative to foot fall
Lightning Sessions
Promotional lead up to event – pre / event /post
Emails
Spotlights
Event promotion
Inclusion of promotional information in brochure – vary number of
words
Inclusion of additional marketing material in delegate packs
Inclusion of accommodation costs
Advanced access to delegate list
14.
15. How do you vary different funding
streams for different events?
Exhibition stands (most common)
Funded Lunch
Funded Drinks Reception
Spot Prizes
Sponsored Prize for best poster / First time speaker etc.
Be creative – any way in which you can allow a sponsor to
be highlighted has the potential to be a fundraising
opportunity
BUT: it must be mutually beneficial
16. Identifying the prospective
sponsors
These can come from a variety of sources.
I started with trying to identify who would be interested
in our event
17. Potential sponsors for a Library event
Your membership or prospective attendees
Colleagues / peers / students / departments / research groups
Physical product suppliers
Shelving
Photocopying / Scanning / Paper suppliers
Digital tools
Conservation materials
Computers DELL, IBM, Microsoft?
Publishers – Elsevier, Springer, Proquest, EBSCO, IEEE
Software suppliers – Endnote?
Authentication providers – athens / shibboleth
E-Resource providers
Who else has a vested interest in your business?
All of the above are prospective investors in your event
18. What to send to encourage
sponsorship
Consider creating a sponsors / exhibitors manual and
include:
The title of the event
Details of your keynote speakers or main speakers
Details of the venue
A floor plan of the venue is helpful
A detailed break down of each funding stream and what
each stream entails – make this as tempting as possible and
clearly labelled.
Clear contact details for project lead, treasurer and
fundraiser
19.
20. Include:
• Entrance / Exit
• Refreshments
• Doors
• Table layout
• A foot flow of movement
through the exhibit space can
also be helpful
21. Promotion & Advertising
Normally the promotion and advertising of a sponsor will
occur as part of a timed plan.
For example for the A&SL advertising of platinum sponsors
occurs up to 3 months before the event and reflects their
investment
Consider merchandising as a promotional function
Consider visual displays or pop up displays on the day
Verbal acknowledgements during the event
Use the event brochure to help promote your sponsors
Encourage on the day competitions to help highlight sponsor
activities
These elements can all be used to help advertise and promote
your sponsors without disrupting the flow of the event
22. What discourages investment
Spelling and grammar
Misspelling a company name
Misspelling the person you are contacting
Asking for too much or too little money
Relevance
The funder must see why your event is relevant to them
Lack of structure for an event
This can make it difficult for a sponsor to see how they fit
into the event
23. Contacting prospective
stakeholders
You have identified those who potentially might invest
Before contacting create a spreadsheet with contact name /
email / date of contact – this will allow you to track their
progression
I recommend a max of three attempts to get sponsorship from
an individual contact or company
Consider different wings of large companies e.g. Springer
Have a deadline for cut off - this will encourage timely responses
Consider the timeline for calls for sponsors - most companies
start planning their funding for events for the following year
around Sept
Keep track of each contact you make with a company whether
you are successful or not.
24.
25. The relationship
Building a relationship with sponsors and exhibitors is one
of the most important parts of the fundraising role
In most cases you will be the point of contact between
the project manager, treasurer, secretary and venue
coordinator and the exhibitor / sponsor
Be aware that their experience at your event will
influence whether they will encourage their company to
reinvest in the future
Consider what they need to achieve from the event and
try to encompass their needs into your planned event
26. Exhibitors & Sponsors
Be aware of their IT needs
Consider exhibitors comfort
Consider providing break out time for companies to talk
and meet with your delegates
27. What happens next?
Your sponsors are starting to make contact you need:
Correct company name
Correct size and type of logo
Twitter hashtag
Brief company description – this will go into promotion
Named exhibitors with emails
Finances
As point of contact you will need to get
Correct contact name, email address and address for issuing of a bill for
attendance
Be prepared delay over this. Consider delays if payment is in
foreign currency and discuss with Treasurer before hand
28. Tip:
Do not under estimate the amount of emails you will get
in relation to this stage.
Set aside 1 hour a day to deal with correspondence
Set up standard replies if at all possible to deal with the
most frequent queries.
Consider creating a separate email address to deal with
correspondence
29. The Venue - considerations
A month before the event send contact details and guidelines
to the exhibitors for set up and break down of the exhibit area
Ensure that CLEAR dates of delivery for material intended for
the delegate packs are provided, separately to the exhibit
material
Clarify what will be provided
Booth?
Chairs – (number)
Table – with or without table cloth?
Ensure there are enough power points near the exhibitor
tables – this can be a huge source of contention on the day.
Provide a rough count of delegate numbers to allow sponsors
to estimate documents and freebies
31. Event Day Liaison
Ideally you will be able to assign a sponsor to
an event day liaison
Common event day challenges:
The cable they brought is not long enough – consider a
back up
Illness resulting in a last minute change of person –new
name badge required
Late delivery of exhibition items
On the day arrival of material meant for the delegate packs
- solution set up a drop off and and pick table
32. Post Event Follow-up
Email
thank sponsors for their time and
investment
If you received feedback from attendees – pass it on
Sponsor Survey - recommended for future events (survey
monkey)
how to improve
what to change
Give a time line (if appropriate) for next call for funding
33. Back to planning the next event
Try to hold a review /
planning meeting no later
than 1 month after the
follow ups. This will allow you
to sketch ideas while they
are fresh in your mind.
A draft plan is much
easier to return to after a
couple of months than
trying to remember from
Scratch.
34. Top tips for any fundraiser
Timeline – must be established early so the project can be
broken down into achievable sections
Speakers – must be identified early so that they can be used
early to encourage sponsors to invest
Venue – catering, accommodation, parking, distance to transport
/ airports –must be considered when exhibitors are travelling to
attend
Technology – laptops, power points, internet, mics, charging
stations
Delivery / Collection – marketing items for the conference and
the sponsors
Network! Network! Network!
35. Scenario A: 1 Day National Seminar
Suggest a potential theme
Suggest a venue – what considerations will effect this
Decide how many project team members would be necessary
to support the event
Identify a minimum of 3 funding streams
Identify a minimum of 6 potential sponsors
Write a list of 5 reasons why a sponsor would want to fund this
event – what are the benefits for them
Identify 3 ways to promote your sponsor during the project
Identify 3 potential support tools which may help support
communication amongst your project team
36. Scenario B: 3 Month Exhibition
Select an appropriate collection for your event
Decide how many project team members would be necessary
to support the event
Identify a minimum of 3 funding streams
Identify a minimum of 6 potential sponsors
Write a list of 5 reasons why a sponsor would want to fund this
event
Identify 3 ways to promote your sponsor during the project
Identify 3 potential support tools which may help support
communication amongst your project team
37. Scenario C: Book Launch
Decide what format the launch will take e.g. reception /
reading
Suggest a venue – what considerations will effect this
Decide how many project team members would be necessary
to support the event
Identify a minimum of 3 funding streams
Identify a minimum of 6 potential sponsors
Write a list of 5 reasons why a sponsor would want to fund this
event – what are the benefits for them
Identify 3 ways to promote your sponsor during the project
Identify 3 potential support tools which may help support
communication amongst your project team
You never want an event when there are more sponsors than attendees. Ensure a balance of numbers so that both groups can make the most out of it
If you are doing multiple strands have an over view doc of all of the strands
Also create individual documents – this means when
A floor plan of the venue is helpful – consider rating different stands at different levels of funding, dependent on expected foot fall
Be aware of their IT needs
Laptops
Charging stations
Power points access
Consider exhibitors comfort
Provide chairs
Water
Refreshments
Provision of lunch
Adequate lighting
You may be asked dimensions of their “spot” so be prepared
Provide contact details for delivery and collection from the venue
Have a clear time line so that exhibitors don’t break down their stands too early and are set up on time.
Provide the times when the stands must be manned
Include a disclaimer for protection of goods to cover yourself against theft
This will leave you free to roam and mop up or stand in should you have a no show or late arrival