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t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
THE POWER OF
SOCIAL MEDIA
Gavin Allday
“Formal Education w...
Why me?!
Potted History
• Showing Off Ltd
IT Consultant
(Sep 06 onwards)
• CGP Ltd
IT Support Manager / IT Manager
(Nov 04...
The Power of Social Media
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
The Power of Social Media
How useful is the Internet in South Africa?
• What sites do you use?
• What are the challenges o...
The Power of Social Media
How useful is the Internet in South Africa?
• What sites do you use?
• What are the challenges o...
The Power of Social Media
What if 10 years ago, I had offered your business:
• Its own dedicated TV station
• A dedicated ...
WORLD DOMINATION!
Whoa-ho-ho-ha-ha-ha-haaaaa!
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
The Power of Social Media
What if I told you that these tools have
been available to you for years?
• Companies have spent...
The Power of Social Media
You-Bloggin-Twitt-Face!!
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
The Power of Social Media
The time of traditional
advertising and
“Shouting Loudest”
is over
Marketing now is about
leadin...
The Power of Social Media
President Obama’s Social Media
campaign:
• 1,062,190 Myspace Friends
• 20,115,984 YouTube views
...
The Power of Social Media
The Internet has changed the way we will do business
• Search Engines allow customers to find th...
The Power of Social Media
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
Target Market
Blogs, Videos, Ema...
The Power of Social Media
Social Media
+
Online Affiliate
Marketing
=
The Perfect Storm!
t:01229 580220 e:gavin@showingoff...
The Power of Social Media
Are you a Product
or a Voice?
Both probably!
But markets are sceptical about
self-promoters
t:01...
The Power of Social Media
The Voice
Who are you and what do you stand for?
1. Latest Updates - News, brand new stuff / peo...
The Power of Social Media
The Product
What are you and who do you stand for?
1. New / Different – Introduction (Early adop...
The Power of Social Media
Voice Examples
Michelle Phan
http://www.youtube.com/user/michellephan
Blogging and video makeup ...
The Power of Social Media
Voice Examples
Dave Carroll
http://www.youtube.com/watch?v=5YGc4zOqozo
http://www.davecarrollmus...
The Power of Social Media
The Power of Social Media
Product Examples
Starbucks
http://www.starbucks.com/
Links to Facebook, Twitter, Flickr, Youtube...
AIS International
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
AIS Africa
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
AIS UK
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
AIS Ireland
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
AIS on Social Networks
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
AIS on Social Networks
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
AIS on Social Networks
• How will you contribute?
• What is ‘newsworthy’?
• Who will subscribe/follow?
• Where will you fi...
AIS on Social Networks
Multiple Updates
• Ping.fm
Update multiple Social
Networks for free
• TubeMogul.com
Distribute vide...
The Power of Social Media
Basic Promotion Checklist…
1. Is it on a Social Network/Facebook? (Page, Event)
2. Have you blog...
The End
….And Relax!
Gavin Allday
t: 01229 580220
e: gavin@showingoff.net
w: showingoffacademy.co.uk
t:01229 580220 e:gavi...
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Ambassadors in Sport Social Media Training

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Social Media Training delivered to the coaches at "Ambassadors in Sport"

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Ambassadors in Sport Social Media Training

  1. 1. t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk THE POWER OF SOCIAL MEDIA Gavin Allday “Formal Education will make you a living. Self Education will make you a Fortune.” - Jim Rohn ShowingOff Academy
  2. 2. Why me?! Potted History • Showing Off Ltd IT Consultant (Sep 06 onwards) • CGP Ltd IT Support Manager / IT Manager (Nov 04 – Sep 06) • Tronic Ltd IT Support Co-ordinator / IT Support Manager / Systems Manager (May 98 – Nov 04) • IBM UK Field Service Engineer / Service Management Specialist (Dec 93 – May 98) • K Shoes Analyst Programmer / IT Support (Sep 89 – Apr 93) Skills Summary • Microsoft Certified Systems Engineer • Microsoft Certified Professional 13 MCP accreditations • Prince 2 Practitioner • Manager of IT Departments • Developer of Computer Systems and websites • Engineer / Contract Manager and Troubleshooter for IBM for 5 years Jack of all trades….. t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  3. 3. The Power of Social Media t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  4. 4. The Power of Social Media How useful is the Internet in South Africa? • What sites do you use? • What are the challenges or obstacles? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  5. 5. The Power of Social Media How useful is the Internet in South Africa? • What sites do you use? • What are the challenges or obstacles? • Could you locate your target market via the internet? • Where is your target market? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  6. 6. The Power of Social Media What if 10 years ago, I had offered your business: • Its own dedicated TV station • A dedicated Radio Station • A Newspaper with distribution around the world • Ability to poll opinions of potential customers instantly • Ability to know what your competitors are thinking ALL FOR FREE! ... What would you have been thinking….? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  7. 7. WORLD DOMINATION! Whoa-ho-ho-ha-ha-ha-haaaaa! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  8. 8. The Power of Social Media What if I told you that these tools have been available to you for years? • Companies have spent Millions of Pounds/Dollars/Rand on creating the worlds most sophisticated web tools • Then gave them away for free • Billions of people around the world are using them t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  9. 9. The Power of Social Media You-Bloggin-Twitt-Face!! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  10. 10. The Power of Social Media The time of traditional advertising and “Shouting Loudest” is over Marketing now is about leading tribes. “Today, David beats Goliath” t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  11. 11. The Power of Social Media President Obama’s Social Media campaign: • 1,062,190 Myspace Friends • 20,115,984 YouTube views • 141,953 Twitter Followers • 3,293,591 Facebook Supporters • 490,361 BlackPlanet Friends • 52,494 MyGentile Connections Obama had a conversation with the world, speaking directly to them, and listening back in real-time. t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  12. 12. The Power of Social Media The Internet has changed the way we will do business • Search Engines allow customers to find the exact products and services required very easily • Customers use the Social Media to research credibility and establish trust • To survive in this new world, a business must fulfil a Micro-niche - Perfect your 10 second pitch • Get Web-Famous! Use Social Media and other online tools to create followers • Your followers will be your market, and your voice • When you have a market, the £ will find you t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  13. 13. The Power of Social Media t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk Target Market Blogs, Videos, Emails, Groups, Content, Podcasts, RSS Products Customers Voices 4 out of 5 Bloggers discuss products! Empower your Customers to become Voices
  14. 14. The Power of Social Media Social Media + Online Affiliate Marketing = The Perfect Storm! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  15. 15. The Power of Social Media Are you a Product or a Voice? Both probably! But markets are sceptical about self-promoters t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  16. 16. The Power of Social Media The Voice Who are you and what do you stand for? 1. Latest Updates - News, brand new stuff / people 2. Great Stories - Did you see, have you been, do you have? 3. Best Buying - The place to buy / not buy 4. Expert Opinions - Nitty gritty, technical You should aim to be only one type of voice! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  17. 17. The Power of Social Media The Product What are you and who do you stand for? 1. New / Different – Introduction (Early adopters, Technology chasers) 2. Most Relatable – Growth (Support, Acceptance, Testimonials) 3. Reliable Track Record – Maturity (Differentiation, Compatibility) 4. Best Buy – Decline (Discounts, Deals, New features, Reinvention) Products go through all four life cycles t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  18. 18. The Power of Social Media Voice Examples Michelle Phan http://www.youtube.com/user/michellephan Blogging and video makeup tips How to create the look of the stars YouTube Stats Joined : 18 July 2006 Subscribers : 724,576 Channel Views : 27,467,062 Total Upload Views : 165,692,824 t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  19. 19. The Power of Social Media Voice Examples Dave Carroll http://www.youtube.com/watch?v=5YGc4zOqozo http://www.davecarrollmusic.com/ubg http://www.youtube.com/sonsofmaxwell Also on Wikipedia $3500 Guitar damaged by United Airlines Wrote a song after unsuccessful claim 150,000 views in one day Currently over 8 million views of first song United Airlines stock fell 10% within 4 days United lost $180 million in value t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  20. 20. The Power of Social Media
  21. 21. The Power of Social Media Product Examples Starbucks http://www.starbucks.com/ Links to Facebook, Twitter, Flickr, Youtube, V2V YouTube Views: 4.7m Twitter Followers: 830k Facebook Supporters: 6.6m New Ad Viewers: 20k+ New Ad Comments: 700 New Ad “Liked It”: 4800 MyStarbucksIdea http://mystarbucksidea.force.com/ Customers are invited to share their ideas and comment on other peoples t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  22. 22. AIS International t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  23. 23. AIS Africa t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  24. 24. AIS UK t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  25. 25. AIS Ireland t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  26. 26. AIS on Social Networks t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  27. 27. AIS on Social Networks t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  28. 28. AIS on Social Networks • How will you contribute? • What is ‘newsworthy’? • Who will subscribe/follow? • Where will you find them? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  29. 29. AIS on Social Networks Multiple Updates • Ping.fm Update multiple Social Networks for free • TubeMogul.com Distribute videos to multiple sites for free Tracking and analytics
  30. 30. The Power of Social Media Basic Promotion Checklist… 1. Is it on a Social Network/Facebook? (Page, Event) 2. Have you blogged about it? – Blogger, Ecademy, etc 3. Have you / others tweeted? 4. Do you have a video about it? 5. Do you have slides on it? 6. Ads? (Google, Facebook, Banners, Etc) 7. Event? (Eventbrite, EventElephant) 8. Affiliate System / Affiliates 9. Other – Photos, Links, Listings, Podcasts, Ebooks etc It’s Only The Beginning! Tools have been developed over the last 5 years, but now is the time… t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
  31. 31. The End ….And Relax! Gavin Allday t: 01229 580220 e: gavin@showingoff.net w: showingoffacademy.co.uk t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk

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