The 12 Buyer Motivations

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The 12 Buyer Motivations

  1. 1. The 12 Buyer Motivations For Realtors By Richard Smith Recent studies of buyers have discovered the following 12 primary reasons for purchasing a new property. Your job is to discover and satisfy the 3 that are most important. When you can identify the main 3 for that client, they are putty in your hands. This is true for lenders and Realtors. 1. COMFORT: A state of ease & satisfaction 2. CONVENIENTLY: Saves or simplifies 3. ENTERTAINMENT: Pleasure or amusement for needs & wants of guests 4. SECURITY: Freedom from danger, anxiety, doubt 5. PRESTIGE: Influence from success or rank 6. RECREATION: A means of enjoyable relaxation 7. VALUE: To make money 8. ECONOMY: To save money 9. HEALTH: Freedom from disease or ailment 10. PRIVACY: Freedom from intrusion of others 11. AESTHETICS: Beauty in nature & surroundings 12. SAFETY: Safe from risk of injury, danger or loss Richard Smith, of www.swfagentsunfairadvantage.blogspot.com, is a nationally recognized expert specializing in helping realtors build their business. You can contact him at 281.994.4240 or at richard@therichardsmithteam.com.

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