Marketing in emerging and developing countries and business-to business marketing

3. Emerging and Developing
CountriesUNIT 17

14. Challenges and Problems of doing
business in Africa and developing
countries…

19. Business Challenges in Developing
Countries
• Financial challenges- high cost of communicating with markets
because infrastructure and communication channels are limited.
• Type of product- smaller quantities and cheaper, basic packaging to
make products affordable.
• Socio-cultural values- organisations must make an effort to
understand and acknowledge different socio-cultural values when
marketing to developing countries.
• Political climate- unstable political circumstances are a reality in many
developing countries and have a direct impact on the marketing attempts
of organisations.
• Legal restrictions- law and regulations governing minimum standards,
product packaging and labelling, among others, vary extensively and
marketers must make sure they are up to date with the latest facts in this
regard.
• Competition and trading blocs- marketing efforts of organisations in
developing countries have to compete with their counterparts from
developed countries.

20. Distribution- Developed
Countries

21. Distribution- Emerging
Countries

26. Chapter 19- B2BUNIT 18

37. Five dimensions contribute to the
accomplishment of a fully functional
relationship:

38. Buyer-supplier interaction in a B2B
context

41. What to expect?
Exam Scope

42. DATECO NFIRM, via Stude nt
Po rtal
TIME: CO NFIRM, via Stude nt
Po rtal
VENUES: CO NFIRM, via Stude nt
Po rtal
WHATTOSTUDY:
Units 1-18
100 Marks- 3 hours
EXPECT: Case study- APPLY
Read carefully
Bring Student Cards

43. EXAMLAYOUT
 Main Mid- YearExamination
 Case study- 4 pages
 All questions linked to the case study. Know your
theory and how to apply it!
 Additional Mid-YearExamination
 Case study- 4 pages
 All questions linked to the case study. Know your
theory and how to apply it!
TOTAL: 100

44. UNIT TOTAL
Marks
1 4
2 3
3 0
4 9
5 0
6 17
7 2
8 4
9 6
Main Mid-Year Examination
Unit-By-Unit Mark Allocation
UNIT TOTAL
Marks
10 10
11 0
12 4
13 14
14 6
15 5
16 3
17 3
18 10

45. UNIT TOTAL
Marks
1 2
2 10
3 6
4 7
5 9
6 11
7 11
8 8
9 4
Additional Mid-Year Examination
Unit-By-Unit Mark Allocation
UNIT TOTAL
Marks
10 9
11 6
12 0
13 5
14 0
15 5
16 4
17 0
18 3

46. REVIEW:
- past test papers:
2013, 2014 and 2015
- class activities,
group assignment and feedback
PRACTICE CASE STUDY APPLICATION!