Strategic Marketing EBMA 3715 Unit 4 (Chapter 4) PART 1

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Practical Class exercise as Introduction to explain the STP-process in Marketing

Education

Hand in Class
Assignment 2
Announcements
Recap of
Wednesday’s
Class
Instructions for
Practical
Session
Group Session:
Completion of
Activity
WEEKEND!!

Assignment for Unit 4: GROU
Create an idea for a new TV show and present it in class.
The following must be included in your presentation:
•A description of your target market(s)
•The target marketing approach & motivation.
•The TV show’s competitive advantage & motivation.
•The TV show’s position in the market & motivation
•Describe which positioning method you used &
motivation.

Strategic Marketing EBMA 3715 Unit 4 (Chapter 4) PART 1

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