1. Emma Collins
Address: 5 Christchurch House, Wolsey Mews, London. NW5 2DY
Mobile: 07886 734655 Email: mcinlondon1985@gmail.com
Core Skills
 A versatile retail merchandiser with strong commercial awareness and solid international fashion experience
 Action orientated merchandiser focused on delivering strong results through effective strategy and range
planning
 Excellent financial analysis skills to aid effective stock management through development of retail focused
WSSI’s and OTB allowing enhanced margin management
 Strong communicator across all levels, quickly able to build rapport and relationships, particularly with Buying
to ensure ranges are as profitable as possible and with suppliers to ensure optimum and flexible stock delivery
subject to in season trading
 In-depth budget and margin forecasting experience for retail in the UK & USA
 Experience of inputting into marketing plans to ensure accurate budgets development
 Ability to develop team members through hands on approach to team leadership
 Understanding and contribution into store design to maximise trading space visual merchandise potential
 Control of merchandise for retail operations in excess of £38m pa with focus on US Operations and Distribution
Professional Experience
Charles Tyrwhitt – London
Charles Tyrwhitt is a true multi-channel retailer operating web, mail order and 22 stores across three countries and
delivering to over fifty countries.
September 2013 to present: Junior Branch Merchandiser
Reporting to the head of Merchandising and managing two junior team members I control day to day merchandise
operations of both the UK and international retail channels of the company, circa £39m per annum as part of an overall
turnover now in excess of £200m.
 Solely responsible for trading, managing intake/OTB/terminal stock for US division of CT stores including
margin forecasting & terminal stock exit routes.
 Working closely with Core Buyers, Merchandisers and directly with suppliers to ensure quantities, deliveries,
phasing and critical paths tie in with store range, promotions, product change, demand and space
 Exclusively accountable for orders sent directly to US stores from supplier and UK distribution centre including
supplier liaison for merchandising, couriers & forwarders regarding paperwork, freight costs and compliance
with US regulations
 Played a key role in the opening of a US distribution centre, working closely with Systems, Operational Team &
Retail US to implement new procedures and manage DC intake, stock integrity & despatch
 Ensure that we operate within our retail budget, and scrutinising stock levels and sell though in WSSI's to
ensure correct product availability with the Core Merch teams
 Fully conversant with our customer and market to enable space, sales and product analysis to ensure accurate
selling price to drive margin for both existing stores and during the design phase of new stores
 Producing an accurate store grading procedure to aid store replenishment and product change through the
company’s retail expansion
 Manage and develop two junior team members of MAA and AM levels, setting targets and regularly reviewing
against them
 Effective margin management via season on season sell through

2. March 2009 to September 2013: Retail MAA through to Junior Retail Merchandiser
Reported to the Senior Retail Merchandiser and managed two junior team members I controlled day to day merchandise
operations of both the UK and international retail channels of the company, circa £35m per annum as part of an overall
turnover now in excess of £200m.
 Solely responsible for all strategic and range planning, trading, managing intake/OTB/terminal stock for US
division of CT stores including margin forecasting.
 Constructing individual range plans each season for retail stores in the UK, Paris and US by working closely with
product buyers, merchandisers and directly with suppliers to ensure quantities, deliveries, phasing and critica l
paths tie in with store range, promotions, product change, demand and capacity
 Solely responsible for retail merchandising, and in cases the buying aspect, of the 4 outlet based stores along
with the 5 international stores, this includes KPI analysis, store promotions, pricing structures, replenishment,
shop layout and product; retail only buys, range planning, volume & sell through monitoring
 Exclusively accountable for orders sent directly to US stores from supplier and UK distribution centre including
supplier liaison for merchandising, couriers & forwarders regarding paperwork, freight costs and compliance
with US regulations
 Ensure that we operate within our retail budget, constructing delivery schedules for the stores and scrutinising
stock levels and sell though in WSSI's to ensure correct product availability
 Manage and develop two junior team members of MAA and AM levels, setting targets and regularly reviewing
against them
 Working from B&M planned ranges & Retail budgets to compile buy stack-ups for individual stores each season
 Effective margin management via season on season sell through
Animal Clothing – Poole
Animal operate a combination of over 50 UK and overseas retail stores along with several hundred in-store
franchise around the globe with an annual turnover of £40m.
November 2007 to November 2008: Assistant Merchandiser
Supporting the Merchandise Manager in the creation of a range of initiatives to drive improved store and franchise
performance along with the day to day management.
 Sole responsibility for the NRRP through liaison with stores and the wholesale division to manage stock returns
 Monitoring and managing store stock levels to prevent under and over stock situations on a store by store basis
 Through effective use of WSSI and OTB analysis influence allocation and replenishment decisions
 Understanding store stock needs through grading rules, incorporating market type, store density, delivery
frequency, store grouping and customer profile
 Co-ordinating the initiation of ‘auto-replenishment’ processes within the merchandising team
 Undertook regular store visits to gain insight into consumer and product profiles, store stock levels and related
promotional activity
 Responsibility for the Retail and partner store Trading Reports for departmental and company meetings
Varsity Bar – Southampton
A chain of 20 university based bars, owned by Barracuda Pub Company where I started as a bar tender and then
operated as a duty manager.
May 2005 to January 2007: Duty Manager
 Cash handling including end of day processes, stock taking and management along with general housekeeping
duties including ensuring compliance with licensing laws
 Recognising and complying with health and safety laws in the context of food handling
 Delegation of day to day tasks, team management and responsibility for the premises
 Responsible for training staff at other Varsity branches
Other:
I have undertaken a range of event organisational roles such as Solent University Open Days and Inductions
through to promotional events for Basillica Sailing.

3. Qualifications
 BA Hons (1st) – Fashion Design – Southampton Solent
University
 3 A-levels (A-B) inc Business and Art & Design Technology
 4 AS-levels (A-C) inc Business, Art, Design Technology
 12 GCSEs (A*-B) inc Maths and English
 Art & Design Foundation Course (Distinction)
Modules completed during BA Hons Fashion Design
 Trend Forecasting & Development
 Fashion Marketing & Brand Recognition
 Detailed Pattern Cutting and Production
 Design, Development & Photography
 CAD inc Photoshop and Illustrator
Interests
I take a keen interest in two areas; fashion, where I like to keep abreast of changes within the industry including
continually designing pieces for my personal portfolio which recently included designing and making the wedding
dress and bridesmaid’s dresses for a friend’s wedding.
In addition to this I enjoy reading, ensuring I am familiar with forthcoming trends and like to keep fit through
running and visiting the gym.