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ASSIGNMENT
DRIVE FALL 2016
PROGRAM/SEMESTER MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4PGDBMN/
PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME MB0052- Strategic Management and Business Policy
BK ID B1699
CREDITS AND MARKS 4 CREDITS AND 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Briefly discuss concept of strategy? Explain the various
levels of strategy in an organization.
Answer:Strategy involves the action plan of a company for building competitive advantage and
increasing its triple bottom line over the long-term. The action plan relates to achieving the
economic, social, and environmental performance objectives; in essence, it helps bridge the gap
between the long-term vision and short-term decisions.
Strategic Management
Strategic management is the process of building capabilities that allow a firm to create value for
customers, shareholders, and society while
Question.2. How strategic planning and strategic management are
interrelated to each other? Which comes first?
Answer:Strategic planning is an organizational management activity that is used to set priorities,
focusenergyandresources,strengthenoperations, ensure that employees and other stakeholders

2. are working toward common goals, establish agreement around intended outcomes/results, and
assess and adjust the organization's direction in response to a changing environment. It is a
disciplined effort that produces fundamental decisions and actions that shape and guide what an
organization is, who it serves, what it does, and why it
Question.3. What is a mission statement? Differentiate between a
mission statement and vision statement.
Answer:The Mission Statement concentrates on the present; it defines the customer(s), critical
processesanditinformsyouaboutthe desiredlevelof performance. The Vision Statement focuses
on the future;itis a source of inspirationandmotivation.Oftenitdescribesnotjustthe future of the
organization but the future of the industry or society in which the organization hopes to effect
change.
Each statement—a mission statement, a vision statement and a values statement—has its own
distinct function in the strategic planning
Question.4. What is SWOT analysis in terms of Internal & External
Analysis? Explain SWOT analysis in the form of a matrix?
Answer:SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses,
opportunities,andthreats—andisastructuredplanningmethodthatevaluatesthose fourelements
of a projector businessventure. A SWOT analysis can be carried out for a company, product, place,
industry, or person. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable and unfavorable to achieve that
objective. Some authors credit SWOT to
Question.5. Define corporate turnaround? Distinguish between
surgical and nonsurgical turnaround. Explain with some examples?
Answer:A corporate restructuringor turnaround maybe simplydefined as a company’s existence is
threatenedasitmovesfromeconomicperformance todeclineorzone of insolvency. The decline or
bankruptcymaytake several years,howeverwhenextreme events take place, a shorter time frame
may put the enterprise into peril.
Question.6. What are the major characteristics of an effective
strategy evaluation system? Analyze these characteristics.

3. Answer:Strategy Evaluation is as significant as strategy formulation because it throws light on the
efficiency and effectiveness of the comprehensive plans in achieving the desired results. The
managerscan alsoassessthe appropriatenessof the current strategy in todays dynamic world with
socio-economic, political and technological innovations. Strategic Evaluation is the final phase of
strategic management.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )