This document provides an overview of IFB Industries Limited, an India-based company that manufactures engineering products and home appliances. The summary is: 1) IFB's vision is to be customers' first choice and its mission is to be the best in the eyes of customers, employees, business partners, and shareholders. 2) IFB operates various divisions including home appliances, engineering, agro, automotive, and travel systems. It has a wide range of products and pursues various marketing and growth strategies. 3) IFB prides itself on quality products, innovative technology, strong after-sales service through its extensive service network, and customer-centric approach.

1. Strategic Management
Presentation
Presented by-
Kanika Agarwal (1703491)
Mahak Singh (1703498)
MBA Regular

2. VISION
To be the customer’s first choice
Intellectual property of IFB Industries Limited

3. For Our Customers
The best product to buy, an innovative
product that consistently outperforms
peers and outstanding service that
makes every customer smile.
For Our People
An environment in which individuals
can constantly learn, grow and prosper.
For Our Business Partners
IFB should be the first choice for their
products and services.
MISSION
To be the best
in the eyes of
our customers,
employees,
business partners
and shareholders
Intellectual property of IFB Industries Limited

4. MISSION
To be the best
in the eyes of
our customers,
employees,
business partners
and shareholders
For Our Investors
The Company should be acknowledged
as one with the highest standards of
corporate transparency that delivers
on promises given to shareholders.
Intellectual property of IFB Industries Limited

5. About IFB Set yourself free - from household
chores with IFB
•IFB Industries Ltd is an India-based company.
The company is engaged in manufacturing and
marketing engineering products. They operate in
three segments, namely engineering, home
appliance and others.
•The Division has manufactured and marketed
home appliances for over three decades and is
reputed for its forte in quality and technology led
by consumer insight.
5

6. Our Story
Indian Fine Blanking –
Engineering Division
1974
IFB Industries – Home Appliances Ltd
1991
IFB Travel Systems Ltd
1991
IFB Agro
Industries Ltd
1982
IFB Automotive Pvt Ltd
1989

7. IFB FINE BLANKING PRODUCTS

8. IFB AGRO PRODUCTS

9. 9
IFB AUTOMOTIVE PRODUCTS
& Other Latches
, Height adjuster & Frames

10. IFB HOME APPLIANCES DIVISION

11. IFB TRAVEL SYSTEMS LTD

12. BCG MATRIX

13. PRODUCT LIFE CYCLE

14. ANSOFF’S MATRIX

15. •IFB has a wide
range of product
in market.
Market
Penetration
•IFB covers almost
all states with its
existing products.
Market
Development

16. •IFB has launched a
new range of SKAs.Product
Development
•IFB is highly
diversified as it
deals in different
avenues.
Diversification

17. MARKETING STRATEGIES
IFB is one of the most trusted brands in India and has
become the first choice of consumers. It realises the
impact of a good and strong marketing policy and
hence has adopted multi-level marketing to promote
its products. Distributors, dealers and customers are
important advertising tools of this brand. It relies
heavily on mouth publicity as it believes that superior
quality of its products is in itself enough for its
promotion. It also takes part in several events like
trade fair and conducts live demo of some products.
This helps in creating good brand visibility.

19. TRAINING & DEVELOPMENT

20. SERVICE NETWORK
FRANCHISEE NAME BANGALORE FRANCHISEE NAME OUTSTATION
A Serve Enterprises Malleshwaram M G Services Mysore
Royal Services Hebbal SK Services Hunsur
RP Services Sanjaynagar Nandan Service Mandya
Shriram services BSK 3 rd stage S S Solutions Hassan
Srinidhi services Padmanabhanagar Chandrala Sales Shimoga
Harinidhi Enterprises Wilson garden Siri Solutions Davangere
Khushi Services Chandra layout Pannaga Enterprises Chick Mangalore
Supertonics Sarjapur road Gajanana Services Mangalore
KBS Services Electronics city Delight Services Udupi
Deepa Enterprises B . Narayanpura Sri Chowdeshwari Bellary
Trinity Enterprises HRBR layout Nikhita Enterprises Bijapur
Vijaylaxmi Enterprises Shivajinagar Bhavani Enterprises Gulbarga
Royal Services Hebbal Sai Enterprises Hubli
Shivshakthi Enterprises Vijayanagar Instant Services Belgaum
Matha Enterprises Ramurthynagar SLN Enterprises Tumkur
Sri Durga Enterprises Kolar

21. Installationwithin
24hours
PROFIT
Spares
Ensureeachtouch
pointisWORLD
CLASSinall
cases
ProductQuality
Grooming+
Constant
Contemporary
Training
SUPERIOR CUSTOMER
EXPERIENCE
21
SERVICE DELIVERY NORMS

22. PRODUCT WARRANTY
PRODUCT WARRANTY PERIOD
Front loading washing machine 4 Yrs
Top Loading washing machine 4 Yrs
Microwave oven 1 Yr and 3 yrs on Magnetron and Cavity
Dishwasher 2 Yrs
Clothes dryer 4 Yrs
A C 1 Yr and 5 Yr Warranty on Compressor

23. Franchise
Coordinates with
Franchise to
resolve an issue
Incidence
Resolved
Customer
Incidence/Escalation
Opened
Customer Calls Call
Center to lodge complaint
Call Centre
SMS
Job CompletedIf Customer notChannel-E Data Updated/Call Closed in CRM
satisfied
Book Complaint
1 2
3
Fran chise
Technician
46 CRM 5
7
8
9
10
Branch
11
12
13
Incidence/Escalation Re-opened
14
Call flow and Escalation handling
----Check Ccustomer's Satisfaction
IncidenceClosed
15
Call center directly reg.
Incidence/Escalation
16
SMS
[TATA Business Solutions Hyd
and Munnar.
1860 425 5678 (BSNL)
<std code>3900 4321 (others)]

24. KEY HIGHLIGHTS
•Brand image in Home Appliances Division
•Innovative products
•Compatible workforce
•Strong after sales- service
•Healthy financial banking
•4 years 100% warranty and 10 years spare parts
support

25. THANK YOU...!!