Strategic management
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There are many questions being asked with regard to the concept of Zipcar. In addition, consumers are now wondering whether it is a concept that can fit into their lifestyle. The idea of Zipcar model is being considered by innovative companies and whether it can be able to generate positive returns in car business industry (Brahmarouthu et al).
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Strategic management
- 1. Japan & Morroco Zipcar: The Future of Transportation? Name: Institution: Course: Date:
- 2. Introduction Zipcar became a public company in April 2011 Questions about the concept of Zipcar Profitable car sharing business model Uncertainty in car sharing industry. Consumer demand No profitable gains for Zipcar It is currently operating in 14 major metropolitan areas (Brahmarouthu et al)
- 3. Leadership & History Leadership structure at Zipcar Zipcar took shape in 2000 $1.3 Million: The amount raised to start the business Acquisition of Flexcar in 2007 2010 witnessed the company moving beyond North American market On April 14, 2011: Issuance of IPO at $18.00per share
- 4. Services Offered by Zipcar & Way forward Two forms of product offering Car Sharing concept Fleet Management Key feature: In house technology Strategy of conquering the urban market Zipcar offers convenient use of vehicles Zipcar is most flexible form of transport Zipcar provides fleet vehicles, insurance, and membership administration (Brahmarouthu et al) An alternative form of transport for learning institutions
- 5. Reference Brahmarouthu, S et al. (n.d). Case 30 Zipcar: The Future of Transportation? Essay-my-way(2014).Strategic Management. Retrieved from http://essay-my-way.com/buy-cheap-paper- writing/
- 6. Reference Brahmarouthu, S et al. (n.d). Case 30 Zipcar: The Future of Transportation? Essay-my-way(2014).Strategic Management. Retrieved from http://essay-my-way.com/buy-cheap-paper- writing/
Editor's Notes
- There are many questions being asked with regard to the concept of Zipcar. In addition, consumers are now wondering whether it is a concept that can fit into their lifestyle. The idea of Zipcar model is being considered by innovative companies and whether it can be able to generate positive returns in car business industry (Brahmarouthu et al). There is an increasing concern based on the uncertainty in car sharing industry but the need to remain competitive through modifications and improvements is essential. According to Brahmarouthu et al (n.d), Zipcar has not yet been ale to post any profitable gains. It is only the input of consumers that will establish whether Zipcar industry becomes successful or not.
- The challenges highlighted at Zipcar that characterizes its lack of making profitable gains can be solved y an effective leadership structure and system. The current chairman of the board and CEO is Scott Griffith who joined the organization in 2003. The CEO has vast experiences that will e vital for the success of the organization. Other members who are at leadership positions include Ed Goldfinger as the Chief Financial Officer and Mark Norman as President and Chief Operating Officer (Brahmarouthu et al). The handshake between Robin Chase and Antje Danielson signified a new dawn at Zipcar in 2000. In addition, a total amount of $1.3 million was raised by Chase from investors so as to start the business. In order to remain competitive in the car industry, Zipcar acquired Flexcar in 2007, an organization that was considered its competitor. On April 14, 2011, the company opened the public to trade in its IPO at $18.00 per share.
- There are two forms of product offering that are offered by Zipcar namely car sharing and fleet management. The individual who are living in major metropolitan areas are those to whom the car sharing is marketed. On the other hand, fleet management is the second mode of product offering. It is this concept of in house technology that allows consumers to have an easy access in getting security for their vehicles. In order to penetrate areas that are likely to boost its sales and revenue, Zipcar undertakes to concentrate on conquering the urban market. The flexile natures of Zipcar has been based on consumer needs that requires smaller, lighter, safer cars (Brahmarouthu et al).