Too often in a classic decision-centric management setting, "Business Requirements" as the basis for all further endeavours seem to just magically appear out of nothing and remain unquestioned, instead of being part of a larger vision and purposeful design of the business. One possible way to address this issue is using Design Thinking to generate a tangible vision.
This presentation showcases a design-led approach to business architecture. By looking at the business from a customer experience perspective, such a design captures a desired future state that in turn can be used to derive and model business processes, capabilities, decision rules and other architectural elements.
Information architecture is a truly transdisciplinary discipline. Drawing on a wide set of roots, it is considered an essential subdiscipline of various "umbrella terms", including user experience design, enterprise architecture, data visualization and business intelligence, among others. The mission of practitioners today is as varied as the use and form of information itself, constantly flowing around us and crossing media, channels, formats and conversations. The scope of their work ranges from web sites and tools to complex services, and from digital information systems to entire enterprise ecosystems.
My talk will be about dealing with this complexity by applying a strong human-centric perspective, starting at people's experience, and designing information around actual needs and desires. Understanding and mapping the human context of information use is the essential skill of Information Architects - it lays the basis for envisioning architectures that work at different scales, and enables us to translate them into perceivable and usable structures.
L'architecture de l'information est vraiment transdiciplinaire. Puisant dans une large panoplie de traditions, elle est considérée comme une sous-discipline d'activités variées, incluant le design de l'expérience utilisateur, l'architecture d'entreprises, la visualisation de données, l'intelligence économique parmi bien d'autres. La mission des professionnels aujourd'hui est aussi variée que l'usage et la forme de l'information elle-même, coulant autour de nous et dans les médias, au travers des canaux, des formats et des conversations. L'éventail de leur travail va des sites web et des outils jusqu'à des services complexes, et des systèmes d'informations numériques jusqu'à l'écosystème complet des entreprises.
La présentation traitera de cette complexité par une perspective résolument centrée sur l'humain, partant de l'expérience des gens et concevant les systèmes d'information à partir des besoins et désirs réels. Comprendre et cartographier le contexte humain de l'information est la compétence première des architectes de l'information, cela forme les bases d'une architecture qui fonctionne à des échelles différentes et nous permet de la traduire dans des structures perceptibles et utilisables.
This is a small collection of Interaction Design, User experience and Development samples of the work that I have been doing for the past 4 years as a student of Department of Design, IIT Guwahati..
With 29,000 employees across the group servicing 45.8 million fixed and mobile customers across Europe, O2 combines sophisticated voice and data products that help people get more out of their lives.
SMART’s collaboration technology provides O2 with much the same benefit, translating into more time, less travel and reduced costs. Uniting disparate teams and enabling them to collaborate effectively regardless of location, SMART’s technology wholly supports O2’s ethos that “we’re better, connected.”
Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneursh...Milan Guenther (eda.c)
Silos, bureaucracy, lack of trust from both employees and customers: enterprises are broken. Consequently, intrapreneurship programs aiming at better customer or staff experiences are only as successful as the enterprise transformation they make happen.
To have impact, we must appreciate the complexity of the enterprise context much as a startup has to understand the market environment it addresses — including culture and brands, processes and structures, roadmaps and investments.
Milan will share and discuss a way to apply design thinking and practice on a strategic level, inspired by eda.c’s work with the rebels who cause large organizations to shift.
Too often in a classic decision-centric management setting, "Business Requirements" as the basis for all further endeavours seem to just magically appear out of nothing and remain unquestioned, instead of being part of a larger vision and purposeful design of the business. One possible way to address this issue is using Design Thinking to generate a tangible vision.
This presentation showcases a design-led approach to business architecture. By looking at the business from a customer experience perspective, such a design captures a desired future state that in turn can be used to derive and model business processes, capabilities, decision rules and other architectural elements.
Information architecture is a truly transdisciplinary discipline. Drawing on a wide set of roots, it is considered an essential subdiscipline of various "umbrella terms", including user experience design, enterprise architecture, data visualization and business intelligence, among others. The mission of practitioners today is as varied as the use and form of information itself, constantly flowing around us and crossing media, channels, formats and conversations. The scope of their work ranges from web sites and tools to complex services, and from digital information systems to entire enterprise ecosystems.
My talk will be about dealing with this complexity by applying a strong human-centric perspective, starting at people's experience, and designing information around actual needs and desires. Understanding and mapping the human context of information use is the essential skill of Information Architects - it lays the basis for envisioning architectures that work at different scales, and enables us to translate them into perceivable and usable structures.
L'architecture de l'information est vraiment transdiciplinaire. Puisant dans une large panoplie de traditions, elle est considérée comme une sous-discipline d'activités variées, incluant le design de l'expérience utilisateur, l'architecture d'entreprises, la visualisation de données, l'intelligence économique parmi bien d'autres. La mission des professionnels aujourd'hui est aussi variée que l'usage et la forme de l'information elle-même, coulant autour de nous et dans les médias, au travers des canaux, des formats et des conversations. L'éventail de leur travail va des sites web et des outils jusqu'à des services complexes, et des systèmes d'informations numériques jusqu'à l'écosystème complet des entreprises.
La présentation traitera de cette complexité par une perspective résolument centrée sur l'humain, partant de l'expérience des gens et concevant les systèmes d'information à partir des besoins et désirs réels. Comprendre et cartographier le contexte humain de l'information est la compétence première des architectes de l'information, cela forme les bases d'une architecture qui fonctionne à des échelles différentes et nous permet de la traduire dans des structures perceptibles et utilisables.
This is a small collection of Interaction Design, User experience and Development samples of the work that I have been doing for the past 4 years as a student of Department of Design, IIT Guwahati..
With 29,000 employees across the group servicing 45.8 million fixed and mobile customers across Europe, O2 combines sophisticated voice and data products that help people get more out of their lives.
SMART’s collaboration technology provides O2 with much the same benefit, translating into more time, less travel and reduced costs. Uniting disparate teams and enabling them to collaborate effectively regardless of location, SMART’s technology wholly supports O2’s ethos that “we’re better, connected.”
Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneursh...Milan Guenther (eda.c)
Silos, bureaucracy, lack of trust from both employees and customers: enterprises are broken. Consequently, intrapreneurship programs aiming at better customer or staff experiences are only as successful as the enterprise transformation they make happen.
To have impact, we must appreciate the complexity of the enterprise context much as a startup has to understand the market environment it addresses — including culture and brands, processes and structures, roadmaps and investments.
Milan will share and discuss a way to apply design thinking and practice on a strategic level, inspired by eda.c’s work with the rebels who cause large organizations to shift.
Big Information (EuroIA 2015) designing integrated views on connected ecosyst...Milan Guenther (eda.c)
With the proliferation of digital and mobile, we are leaving a trail of our personal movements and contributions across the digital ecosystem, constantly adding to a giant pile of information. This dynamic space brings us closer together – businesses and customers, users and brands, enterprises and staff, tearing down the remaining walls between us.
As information architects, we learned to understand these dynamics across channels and touchpoints, media and devices, supporting complex journeys with integrated systems. Often, our designs aim for at the meta level: in order to address the pervasive nature of information in complex ecosystems, we develop universal strategies designed to create links where and when they are needed.
This vast amount and unprecedented speed of information creation and exchange frames a key challenge for our businesses and clients: in order to design meaningful relationships and exchanges with their environment, they need to understand what to do with information that is either needed or available. While IT-centric approaches such as big data processing add useful capabilities, they fail to address core questions of use, meaning and value – questions that are at the heart of Information Architecture as a discipline.
We will present a design-led approach to “Big Information” modelling, leading to a connected and consistent view of knowledge and information needs from the ecosystem actors we address. Using semantic modelling techniques as applied in Business and Enterprise Architecture, we can develop views that trace through to the capabilities needed to act upon an information insight. Beyond the design of digital information spaces, such a model aligns the business around the experience.
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
Computer Aided Applications Design (CAAD) installs a near-real-time method of authoring business software applications. It differs from previous systems and methods (such as Rapid Applications Development, Agile and Workflow) by morphing the role of project manager, business analyst and developer into a single role competency. This is made possible by a new ‘see-no-code’ form of apps design and deployment tooling that can de-skill the life-cycle of applications development formed around a unifying tool-kit and common skills competency.
Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and other such ideas that help appreciate the dynamics and complexity of such environments.
Descriptions of UX Design projects and the design thinking behind them. The foundational work includes personas, task analysis, user stories, user goals, and problem statements. Later steps include wireframing, mockups and prototypes constructed in tools like Axure, Balsamiq, Sketch. or Figma. User Research and Usability test reports appear in several projects.
I am trying to improve people's lives through meaningful UX design and innovation. I love creative techniques and design methodologies and have recently stuck my naked foot in the waters of UX Service Design.Trying to create an experiential world around the products.
www.sachinrathi.com
The web enables many things. Also the ability to liquify your brand and its values. Brand building and establishing and securing are getting more and more important, as we are running towards a generation of multi digital output devices. This presentation creates awareness for that topic, explores how User Experience Design and Documentation can contribute to a cohesive brand experience across all channels.
Research & Innovation and user-centered solutions have been the hallmark of our growth, reflecting our culture of technology and shared ideas. Since 2007, we have fostered a culture of innovation and creativity by delivering the solutions that our clients need to succeed.
Cundall is a global built environment engineering design company and an award winning, industry leader in the design of environmentally friendly sustainable buildings.
Established in 1976, Cundall has grown into a £30m turnover company with a workforce of over 500, spread across five UK sites and offices in 16 countries throughout the world.
Cundall uses SMART Technologies’ interactive solutions to enable distributed teams to work collaboratively, wherever they are in the world, ultimately allowing the organisation to effectively respond to opportunities offered by today’s global marketplace.
Cundall wanted to catalyse the transition from modular office space to a global platform that can respond to business anywhere in the world, from anywhere in the world, making the company more competitive and cost effective.
To achieve this it is critical that the organisation works together as one entity to satisfy global demand; unifying appropriate resources to provide best in class consultancy.
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBACarzanova
Nathasit Wajasittisilp - CMO of The Lifestyle 21 Co., Ltd.
This work shop has been specifically provided for @Hubba - Coworking space in Thailand during Jelly Week of 2013.
Material is about concept of mobile UX design and wireframe
which create impact for stakeholders even more than you can think of.
The Microsoft Platform for Education Analytics (MPEA) is an integrated technology architecture connecting all people across primary and secondary schools with the information they need to direct their actions in a manner consistent with the goals and priorities of the educational institution. The model is differentiated from more common approaches that focus primarily on business intelligence (BI) tools. The Microsoft® approach incorporates BI as a component of a more comprehensive architecture that unifies quantitative analytics with qualitative assessment within a familiar collaborative environment. The integrated architecture is targeted at aligning daily activities with strategic priorities and capturing front-line observations that inform strategic planning. The MPEA is not something that educational institutions need to “go buy.” In fact, the overwhelming majority of primary and secondary schools already license and use many of the Microsoft products that comprise the key components of the architecture. It is the underlying Microsoft technologies that enable broad and impactful adoption across educational institutions because they are both affordable and familiar. This is, however, a comprehensive approach that educational executives must lead. Successful utilisation of this model is primarily dependent upon executive leadership guiding a scholastic commitment to foster a culture of evidence and accountability corresponding directly to mission, vision, and goals. This paper describes the Microsoft Platform for Education Analytics and explains how technology that is already owned (affordable) and already used (familiar) can be broadly adopted across primary and secondary schools. This platform supports a culture where goal-focused and evidence-based behaviour optimises school resources toward balanced goal attainment across administrative efficiencies (business), academic outcomes (learning), and constituent relationships (lifestyle). Working towards goals across the educational institution leads to fulfilling the primary and secondary schools’ mission and advancing the institutional vision.
Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01 Milan Guenther (eda.c)
In this welcome note to conference delegates and speakers, Milan will introduce the idea of the New Enterprise, and why it designing for this new reality requires us to join our forces across disciplines, professions, approaches and mindsets.
Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR...Milan Guenther (eda.c)
UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.
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With the proliferation of digital and mobile, we are leaving a trail of our personal movements and contributions across the digital ecosystem, constantly adding to a giant pile of information. This dynamic space brings us closer together – businesses and customers, users and brands, enterprises and staff, tearing down the remaining walls between us.
As information architects, we learned to understand these dynamics across channels and touchpoints, media and devices, supporting complex journeys with integrated systems. Often, our designs aim for at the meta level: in order to address the pervasive nature of information in complex ecosystems, we develop universal strategies designed to create links where and when they are needed.
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I am trying to improve people's lives through meaningful UX design and innovation. I love creative techniques and design methodologies and have recently stuck my naked foot in the waters of UX Service Design.Trying to create an experiential world around the products.
www.sachinrathi.com
The web enables many things. Also the ability to liquify your brand and its values. Brand building and establishing and securing are getting more and more important, as we are running towards a generation of multi digital output devices. This presentation creates awareness for that topic, explores how User Experience Design and Documentation can contribute to a cohesive brand experience across all channels.
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Established in 1976, Cundall has grown into a £30m turnover company with a workforce of over 500, spread across five UK sites and offices in 16 countries throughout the world.
Cundall uses SMART Technologies’ interactive solutions to enable distributed teams to work collaboratively, wherever they are in the world, ultimately allowing the organisation to effectively respond to opportunities offered by today’s global marketplace.
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Material is about concept of mobile UX design and wireframe
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Who is behind this?
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Milan Guenther, eda.c
Who should join us?
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Strategic Experience Design - Polish IA Summit 2012
1.
2. --------------------------- ---------------------------
strategic 2012-04-20
experience ---------------------------
Polish Information
design Architecture Summit
2012, Warszawa
---------------------------
Milan Guenther
Partner, eda.c
3. --------------------------- -----------------------------------------------------------------------------
your presenter Milan Guenther
Currently
– artner with eda.c enterprise design associates. consultancy
P
living in Paris
– Working on Strategic Design projects at the intersection of
– Business, People and Technology
– onsultant for the Intranet Benchmarking Forum (part of the
C
Digital Workplace Group, London)
Previously
– Projects as contract UX Designer
– Launched a Social Software company in 2001
Background
– Since 10 years working as designer and consultant
– Designer by trade: graduated in Communication Design
– Business IT connection: MBA focused on Information Systems
Speaker on User Experience, Brand Identity, Design, Business and
Enterprise Architecture, Process Management, Intranet Portals and the
Digital Workplace
Blogging infrequently at www.blurringboundaries.eu
Twittering occasionally at @eda__c
Slides on http://slideshare.net/eda.c
13. ----------------------------------------------------------------------------------------------------------
Projects following a trend, but not solving a problem
“I need an app” (but I don’t know what for)
Projects about beautifying somone else’s mess
“Here are 1000 requirements, please make it usable”
Projects with too many constraints to be successful
“We have to use that product, follow process, and...”
Projects chasing an arbitrary goal instead of a real one
“Make us a new logo” (our sales results are declining)
Projects about technology but not their meaning
“The product is ready but we need some CSS work”
...sounds familiar?
14. ----------------------------------------------------------------------------------------------------------
The true scope of designing experiences requires
designers to look at the Big Picture:
Media Boundaries
Pages Sites Applications Services Networks
Context Boundaries
Browsers Devices Situations Journeys
Human Boundaries
Clients Users Stakeholders People
Experience Boundaries
Isolated Media Cross-Channel Cross-Organization
Design Boundaries
Visuals Concepts Systems Strategies
24. --------------------------- -----------------------------------------------------------------------------
design Elements
Products
Services
Tools
Media
Interfaces
Environments
...
Can be
– designed
– prototyped
– validated
– iterated
26. --------------------------- -----------------------------------------------------------------------------
experiences Elements
Use
Meaning
Expectations
Motivation
Perception
Understanding
Context
...
Can be
– captured
– understood
– influenced
– co-created
30. --------------------------- -----------------------------------------------------------------------------
plug Enterprise Design is an
emerging design approach
to bridge the Gap between
Business, People and
Technology.
We are working on an upco-
ming book on this subject,
scheduled for automn 2012.
If you are interested to learn
more, please get in touch!
More info:
www.intersectionbook.com
31. --------------------------- -----------------------------------------------------------------------------
strategic
alignment Operational
Excellence
Product
Leadership
Customer
Intimacy
A model from Michael Treacy and Fred Wiersma
32. --------------------------- -----------------------------------------------------------------------------
product Quickly delivering innovative and
leadership
disruptive offerings to young markets,
Operational
Excellence and immediately generating revenue.
Product
Leadership
Design Strategy
Customer
Intimacy
– ontinous inquiry into the enterprise
C
ecosystem, generating ideas and
opportunities, and turning them into
concept cars and experiments
Strategic Vision
– nticipate future offerings, (re)shape
A
your enterprise and its assets as a
dynamic system to deliver them
33. --------------------------- -----------------------------------------------------------------------------
implications – uild a strong brand synonymous
B
with cutting-edge offerings
Operational
Excellence – ddress a dynamic system of part-
A
ners, lead users, and other actors
– hase opportunities within the
C
Product
Leadership
existing structures of the enterprise
Customer
Intimacy
– esign communication channels and
D
modes to facilitate an open exchange
– everage technology to create novel
L
products and services
– ake many products that embody
M
offerings and make them accessible
34. --------------------------- -----------------------------------------------------------------------------
customer Focusing on the individual relation-
intimacy
ship to customers and what they
Operational
Excellence experience when interacting with
the enterprise.
Product
Leadership
Design Strategy
Customer
Intimacy
– esigning all parts of the enterprise
D
to delight and surprise customers,
empowering all actors to contribute
Strategic Vision
– nvision platforms to entertain such
E
a relationship in daily business,
picture meaningful roles to play in
people’s lives
35. --------------------------- -----------------------------------------------------------------------------
implications – esign the enterprise to make remark-
D
able customer experiences happen
Operational
Excellence – nderstand customers on a personal,
U
empathetic level
–
Design customer interactions that
Product
Leadership
reflect personal relationships and in-
Customer
Intimacy
dividual behaviours
– reate an organisation that empowers
C
front-line staff to make informed
ad-hoc decisions when needed
– reate places to bring customers, staff
C
and other actors together and foster
exchange
36. --------------------------- -----------------------------------------------------------------------------
operational Optimising the way the enterprise
excellence
works, using mindful automation
Operational
Excellence and intelligent operations to out-
perform the competition.
Product
Leadership
Design Strategy
Customer
Intimacy
– esign the enterprise to support
D
process execution, striving for a
smooth flow of information and
work
Strategic Vision
– llustrate future systems such as
I
tools, procedures and services to
support running the enterprise
37. --------------------------- -----------------------------------------------------------------------------
implications – nvision the enterprise as a system
E
and design for the operational flow
Operational
Excellence – nable staff to unlock that flow when
E
it blocks
– utomate touchpoints by designing
A
Product
Leadership
streamlined interactions
Customer
Intimacy
– evelop systems of signs guiding
D
people on their journeys
– esign information architectures that
D
enable people to take the next step
38. --------------------------- -----------------------------------------------------------------------------
the enterprise
as a story
www.ted.com