What is this about? Designing and architecting for enterprise-wide innovation and transformation
Who is behind this?
John Gøtze, EA Fellows
Milan Guenther, eda.c
Who should join us?
Fellow architects, designers, analysts and consultants in the areas of
Enterprise / Business / Information Architecture,
Brand / User / Customer Experience,
Design Thinking, Interaction and Service Design,
Strategic Innovation and Transformation
Note from the organisers
We have found that we have a mutual interest in Enterprise Design, which we both work with, but using different approaches.
John re-designs enterprises as an Enterprise Architect, working with creating coherent enterprises where strategy, business and technology are aligned through enterprise roadmaps; and Milan does the same as a Strategic Design Consultant, applying a design approach to find out about potential futures and making them visible.
We think we can learn a lot from each other, and came up with the idea of this retreat. But then we thought again -- why not invite some of our respected peer architects and designers to join us, so we can all learn together and from each other?
John & Milan
Models are at the heart of conceptual design processes as applied in interaction design and user experience work. We make models of user's minds, behaviours, structures, applications, tasks and what not. We use them to clear our minds, make sense of the world, communicate and exchange, and make blueprints of a future state. Models help align design work with the environment we try to reshape, and deal with the many aspects we need to look at. Milan will take us through models of different sizes, shapes and purposes, and show how to use modelling to take design work to a strategic level.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
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Enterprise Design and the Future of Enterprise Architecture - Dansk IT EA Con...Milan Guenther (eda.c)
Outside-in architecting, customer experience, and quite frankly, the whole people side of the enterprise, have traditionally not been focus areas for enterprise architects, nor in the way architects are trained. This lecture presents the Enterprise Design Framework, which puts EA into a wider, people-oriented design approach.
See http://www.slideshare.net/gotze/enterprise-design-and-the-future-of-enterprise-architecture
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...Rosenfeld Media
Ian Swinson: "Designing and Driving UX Careers: A Framework for Empowering UX Teams"
Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net
Models are at the heart of conceptual design processes as applied in interaction design and user experience work. We make models of user's minds, behaviours, structures, applications, tasks and what not. We use them to clear our minds, make sense of the world, communicate and exchange, and make blueprints of a future state. Models help align design work with the environment we try to reshape, and deal with the many aspects we need to look at. Milan will take us through models of different sizes, shapes and purposes, and show how to use modelling to take design work to a strategic level.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Enterprise Design and the Future of Enterprise Architecture - Dansk IT EA Con...Milan Guenther (eda.c)
Outside-in architecting, customer experience, and quite frankly, the whole people side of the enterprise, have traditionally not been focus areas for enterprise architects, nor in the way architects are trained. This lecture presents the Enterprise Design Framework, which puts EA into a wider, people-oriented design approach.
See http://www.slideshare.net/gotze/enterprise-design-and-the-future-of-enterprise-architecture
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...Rosenfeld Media
Ian Swinson: "Designing and Driving UX Careers: A Framework for Empowering UX Teams"
Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net
Introduction of the Agile Digital Enterprise FrameworkPierre E. NEIS
How to respond to Digital Project or Digital Transformation?
The ADE Framework is a lightweight facilitation approach to coherence, engagement to succeed.
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
Designing an Enterprise CSS Framework is Hard, Stephanie RewisFuture Insights
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
It seems that not a week goes by without a shiny new framework of some type — be it CSS or JS. But no matter how awesome they are, each have shortcomings and idiosyncrasies that invariably make you ask, 'Why?' Now imagine someone gave you the ability to start from scratch to create your own framework. No strings. No preconceptions — well, except that it has to be enterprise scale, platform agnostic, and work in a whole host of disparate situations. In this session, Stephanie will talk about some of the challenges, hurdles, tradeoffs, and unique decisions Salesforce UX made on the way to building an enterprise framework.
Smartphone, e-readers and tablets have dramatically changed the way we access content and digital services today. Designing the user experience means re-thinking the traditional paradigms in use for the web and considering a broader picture where the experience is pervasive, multi-channel and cross-device.
What is fundamental, is optimizing the user experience by designing the interaction through different contexts, functionality and mobile platforms, simply translating the desktop interface is not enough.
Rethinking the business logic of a service centered around the user, is the first step to designing a complex multi-channel experience.
Combining design methodology with agile development is the next step in bringing a successful product or service to market.
By Board of Innovation (www.boardofinnovation.com)
Full program & tools available. A step by step approach to create an innovation platform in your company.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
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KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
SAP Financial Accounting - Configuration DocumentMahmoud Mohamed
Configuration Doc of one of My SAP Financial Accounting Projects on IDES Client 800 - The purpose of my creation of these documents, Maybe the documents show my skills This may help me to get a better chance to evaluate my skills and get a job opportunity
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Introduction of the Agile Digital Enterprise FrameworkPierre E. NEIS
How to respond to Digital Project or Digital Transformation?
The ADE Framework is a lightweight facilitation approach to coherence, engagement to succeed.
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
Designing an Enterprise CSS Framework is Hard, Stephanie RewisFuture Insights
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
It seems that not a week goes by without a shiny new framework of some type — be it CSS or JS. But no matter how awesome they are, each have shortcomings and idiosyncrasies that invariably make you ask, 'Why?' Now imagine someone gave you the ability to start from scratch to create your own framework. No strings. No preconceptions — well, except that it has to be enterprise scale, platform agnostic, and work in a whole host of disparate situations. In this session, Stephanie will talk about some of the challenges, hurdles, tradeoffs, and unique decisions Salesforce UX made on the way to building an enterprise framework.
Smartphone, e-readers and tablets have dramatically changed the way we access content and digital services today. Designing the user experience means re-thinking the traditional paradigms in use for the web and considering a broader picture where the experience is pervasive, multi-channel and cross-device.
What is fundamental, is optimizing the user experience by designing the interaction through different contexts, functionality and mobile platforms, simply translating the desktop interface is not enough.
Rethinking the business logic of a service centered around the user, is the first step to designing a complex multi-channel experience.
Combining design methodology with agile development is the next step in bringing a successful product or service to market.
By Board of Innovation (www.boardofinnovation.com)
Full program & tools available. A step by step approach to create an innovation platform in your company.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
SAP Financial Accounting - Configuration DocumentMahmoud Mohamed
Configuration Doc of one of My SAP Financial Accounting Projects on IDES Client 800 - The purpose of my creation of these documents, Maybe the documents show my skills This may help me to get a better chance to evaluate my skills and get a job opportunity
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Cognos Online Training is IBM business intelligence (BI) and performance management software suite. The software is structured to perform enterprise users without considering mechanical information to extract business data, investigate it and assemble accounts.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneursh...Milan Guenther (eda.c)
Silos, bureaucracy, lack of trust from both employees and customers: enterprises are broken. Consequently, intrapreneurship programs aiming at better customer or staff experiences are only as successful as the enterprise transformation they make happen.
To have impact, we must appreciate the complexity of the enterprise context much as a startup has to understand the market environment it addresses — including culture and brands, processes and structures, roadmaps and investments.
Milan will share and discuss a way to apply design thinking and practice on a strategic level, inspired by eda.c’s work with the rebels who cause large organizations to shift.
Big Information (EuroIA 2015) designing integrated views on connected ecosyst...Milan Guenther (eda.c)
With the proliferation of digital and mobile, we are leaving a trail of our personal movements and contributions across the digital ecosystem, constantly adding to a giant pile of information. This dynamic space brings us closer together – businesses and customers, users and brands, enterprises and staff, tearing down the remaining walls between us.
As information architects, we learned to understand these dynamics across channels and touchpoints, media and devices, supporting complex journeys with integrated systems. Often, our designs aim for at the meta level: in order to address the pervasive nature of information in complex ecosystems, we develop universal strategies designed to create links where and when they are needed.
This vast amount and unprecedented speed of information creation and exchange frames a key challenge for our businesses and clients: in order to design meaningful relationships and exchanges with their environment, they need to understand what to do with information that is either needed or available. While IT-centric approaches such as big data processing add useful capabilities, they fail to address core questions of use, meaning and value – questions that are at the heart of Information Architecture as a discipline.
We will present a design-led approach to “Big Information” modelling, leading to a connected and consistent view of knowledge and information needs from the ecosystem actors we address. Using semantic modelling techniques as applied in Business and Enterprise Architecture, we can develop views that trace through to the capabilities needed to act upon an information insight. Beyond the design of digital information spaces, such a model aligns the business around the experience.
Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01 Milan Guenther (eda.c)
In this welcome note to conference delegates and speakers, Milan will introduce the idea of the New Enterprise, and why it designing for this new reality requires us to join our forces across disciplines, professions, approaches and mindsets.
Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR...Milan Guenther (eda.c)
UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.
Designing to shift Enterprise Ecosystems - Global Service Design Conference 2...Milan Guenther (eda.c)
Designing great services and offerings is the essential promise of Service Design, but bringing services to life involves making them part of much larger experiences. This means transforming the way businesses work, and realigning the various moving parts of enterprise ecosystems. The complex and volatile nature of such systems quickly becomes overwhelming, with brands, processes, culture, technology or touchpoints being just tiny parts of the puzzle. In this short talk we are going to advocate for the integration of Business Architecture approaches to model potential futures, as a means to put a Service Design initiative into action. We will illustrate this with examples from our work with the United Nations.
Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and other such ideas that help appreciate the dynamics and complexity of such environments.
Information architecture is a truly transdisciplinary discipline. Drawing on a wide set of roots, it is considered an essential subdiscipline of various "umbrella terms", including user experience design, enterprise architecture, data visualization and business intelligence, among others. The mission of practitioners today is as varied as the use and form of information itself, constantly flowing around us and crossing media, channels, formats and conversations. The scope of their work ranges from web sites and tools to complex services, and from digital information systems to entire enterprise ecosystems.
My talk will be about dealing with this complexity by applying a strong human-centric perspective, starting at people's experience, and designing information around actual needs and desires. Understanding and mapping the human context of information use is the essential skill of Information Architects - it lays the basis for envisioning architectures that work at different scales, and enables us to translate them into perceivable and usable structures.
L'architecture de l'information est vraiment transdiciplinaire. Puisant dans une large panoplie de traditions, elle est considérée comme une sous-discipline d'activités variées, incluant le design de l'expérience utilisateur, l'architecture d'entreprises, la visualisation de données, l'intelligence économique parmi bien d'autres. La mission des professionnels aujourd'hui est aussi variée que l'usage et la forme de l'information elle-même, coulant autour de nous et dans les médias, au travers des canaux, des formats et des conversations. L'éventail de leur travail va des sites web et des outils jusqu'à des services complexes, et des systèmes d'informations numériques jusqu'à l'écosystème complet des entreprises.
La présentation traitera de cette complexité par une perspective résolument centrée sur l'humain, partant de l'expérience des gens et concevant les systèmes d'information à partir des besoins et désirs réels. Comprendre et cartographier le contexte humain de l'information est la compétence première des architectes de l'information, cela forme les bases d'une architecture qui fonctionne à des échelles différentes et nous permet de la traduire dans des structures perceptibles et utilisables.
Designing Pervasive Enterprise Information Architectures (with Andrea Resmini...Milan Guenther (eda.c)
The way enterprises use information is changing. Well beyond the big transactional systems of the past, information appears as unstructured content, as loose data collections, or as volatile conversations, traversing systems, devices, media and physical contexts. Information architecture is considered an essential building block of enterprise architecture initiatives. In practice however, it is stuck with the formalism of data architecture on a technical level, suffers from misalignment with the business goals, and falls short of delivering the answer to the most basic question: how to provide valuable information to the right people, at the right time and in a useful form?
Architecture de l'information d'entreprise - World IA Day 2012, ParisMilan Guenther (eda.c)
Présentation à la journée mondiale de l'architecture de l'information 2012 à Paris
Presentation (in French) at the World Information Architecture Day 2012
Too often in a classic decision-centric management setting, "Business Requirements" as the basis for all further endeavours seem to just magically appear out of nothing and remain unquestioned, instead of being part of a larger vision and purposeful design of the business. One possible way to address this issue is using Design Thinking to generate a tangible vision.
This presentation showcases a design-led approach to business architecture. By looking at the business from a customer experience perspective, such a design captures a desired future state that in turn can be used to derive and model business processes, capabilities, decision rules and other architectural elements.
Visible Enterprise Architectures: Designing Enterprise - People ExperiencesMilan Guenther (eda.c)
Organisations are struggling to adequately connect their people to business processes, information, and interactions. Although most manual interactions between a human and an organisation today include dealing with IT systems, user experience and usability in the enterprise is still behind what is common in the consumer space. Unstructured data, manual interactions, ad-hoc communication processes, and organisational identity and culture are not well addressed by EA today.
This presentation will introduce a people-centred perspective of organisational information systems and their touch points with users. It describes a framework for a Design initiative based on EA insights and related practices, with the goal to integrate users, information and interaction in an optimal way.
Key elements:
* Making the Enterprise visible and usable to human users
* Approaching the people issue from a global perspective
* Using this framework to align, consolidate and integrate user-facing elements
Mitarbeiterportale 2.0: Modulares Portaldesign mit integrierten Gestaltungssy...Milan Guenther (eda.c)
Unternehmensportale stellen Informationen und interaktive Services in hochgradig personalisierten Umgebungen dar. Sie verbinden Benutzer mit Geschäftsprozessen und Daten, und führen dazu diverse Resourcen, Systeme und Abläufe zusammen. Designer wie Benutzer haben darüber hinaus weitreichende Möglichkeiten zur Auswahl, Integration und Anpassung der Bestandteile und ihrer kombinierten Anwendung.
Eine Herausforderung ist dabei ein ebenso flexibles und modulares Design der Rollen und Berührungspunkte, das aus dem Portal eine integrierte und einheitliche Anwendung macht. Es soll nicht nur die Benutzbarkeit sicherstellen, sondern die Benutzeraktivitäten und Informationsbedürfnisse optimal unterstützen.
In diesem Vortrag sollen die verschiedenen Aspekte und Rahmenbedingungen eines modularen User Experience Designs aus Sicht verschiedener Disziplinen und Organisationsbereiche untersucht werden. Basierend darauf wird ein Framework vorgestellt, das eine globale User Experience-Strategie für Unternehmensportale in Richtlinien, Designprozessen und Komponenten umsetzt. Basierend auf diesem modularen Gestaltungssystem soll eine rollenbasierte, konsolidierte Portalumgebung erreicht werden.
Folien zum Workshop beim World Usability Day 2009 in Berlin. Ganzheitliche Konzeption zur Verbesserung bzw. Neugestaltung der User Experience "Berliner Hauptbahnhof".
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
3. Police Role
“If you see something that
shouldn’t be done, say no!”
Many Aspects
“Start where your stakehold-
ers see the key topic”
Do Just Enough
Lean and agile, getting out of
the deliverable business
Coordinate & Orchestrate
“The architect does not do
the
architecture”
Focus on Change
Roadmap rather than as-is or
to-be
Work with scenarios
Tell stories of the future to
prodide context & spark
creative imagination
Go out
Talk to people, stakeholders,
bosses, users...
Priotitize
“Choose a chunk of the
enterprise to work on”
The tool trap
Too much focus on methods
and tools, “make you wish
certain aspects didn’t exist”
Standards and models
ISO 9241, 42...., blueprinting,
frameworks, ...
Underdetermined space
“The standard answer is it
depends”
Communication
Showing Dilbert comics to
make a point
Technology focus
Getting the IT “user” out of
“user experience”
Strange gurus
Zachman, Garrett, Reiss, ...
Concepts
Patterns, principles, ...
Assurance
Keeping on track
design & architecture
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Projects following a trend, but not solving a problem
“I need an app” (but I don’t know what for)
“Cloud”“Cloud”“Cloud”“Cloud”“Cloud”“Cloud”
Projects about beautifying somone else’s mess
“Here are 1000 requirements, please make it usable”
Projects with too many constraints to be successful
“We have that old R/3 thing and that process and...”
Projects chasing an arbitrary goal instead of a real one
“Our boss wants a a new logo” (revenue is declining)
Projects about technology but not their meaning
“The product is ready but we need some CSS work”
...sounds familiar?
46. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Architecture
Experience
Identity
Take a few steps back and look at your enterprise
from some distance. What is it all about, why
does it exist?
What do people think and feel about your enterprise,
and how does it appear as an image in their minds?
How does your enterprise work and function, and
how do its many structures support these activities?
What do people get out of your enterprise, and what
role does it want to play in their daily lives?
big picture
47. The Enterprise Design Framework is portrayed in detail in the book
INTERSECTION - How Enterprise Design Bridges the Gap Between Business,Technology and People
by Milan Guenther, Published 2012 with Morgan
Kaufmann Publishers / Elsevier, Boston, MA, USA / www.intersectionbook.com
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
CC BY-SA 3.0 / www.creativecommons.org/licenses/by-sa/3.0/deed
Author: Milan Guenther / eda.c enterprise design associates. consultancy
Düsseldorf & Paris / www.eda-c.com / hello@eda-c.com
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
enterprise design canvas
Big Picture
Take a few steps back and look at your
enterprise from some distance. What is it all
about, why does it exist? What is your design
theme, what vision are you working towards?
IDENTITY
What do people think and feel about your enterprise,
and how does it appear in their minds?
ARCHITECTURE
How does your enterprise work and function, and
how do its many structures support these activities?
EXPERIENCE
What do people get out of your enterprise, and what
role does it want to play in their lives?
48. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
anatomy
Touchpoints
Services
Actors
Content
Explore the elements constituting the
relationships and day-to-day interactions in
your enterprise. Who is involved, and what is
happening where, when and how?
Who are the stakeholders taking part in your
enterprise, and what are their roles and
relationships?
When and where do people interact with your
enterprise, and in which individual contexts?
What are the value propositions the enterprise
makes available with its activities and their results?
What are the content elements that are produced,
exchanged and consumed in the enterprise space?
49. The Enterprise Design Framework is portrayed in detail in the book
INTERSECTION - How Enterprise Design Bridges the Gap Between Business,Technology and People
by Milan Guenther, Published 2012 with Morgan
Kaufmann Publishers / Elsevier, Boston, MA, USA / www.intersectionbook.com
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
CC BY-SA 3.0 / www.creativecommons.org/licenses/by-sa/3.0/deed
Author: Milan Guenther / eda.c enterprise design associates. consultancy
Düsseldorf & Paris / www.eda-c.com / hello@eda-c.com
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
enterprise design canvas
Anatomy
Explore the elements constituting the relationships and day-to-day interactions in your enterprise. Who is involved, and what is happening where, when and how?
Which elements are inside your problem space, which are outside?
ACToRs
Who are the stakeholders taking part in your
enterprise, and what are their roles and relationships?
sERvICEs
What are the value propositions the enterprise makes
available with its activities and their results?
CoNTENT
What are the content elements that are produced,
exchanged and consumed in the enterprise space?
ToUCHPoINTs
When and where do people interact with your
enterprise, and in which individual contexts?
50. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
frames Develop an understanding of your enterprise
from multiple perspectives, and envision
potential target states of a transformation. What
is the goal of the strategic design process, what
is the intended change?
What business model drives your enterprise, and
how will your design work contribute to its success?
Who are the people you are designing for, how do
they live their lives and what makes them tick?
What are the goals and activities your enterprise
supports, and what is required to make this happen?
What things are relevant to your enterprise as a
design context, and how are they interrelated?
People
Function
Business
Structure
51. The Enterprise Design Framework is portrayed in detail in the book
INTERSECTION - How Enterprise Design Bridges the Gap Between Business,Technology and People
by Milan Guenther, Published 2012 with Morgan
Kaufmann Publishers / Elsevier, Boston, MA, USA / www.intersectionbook.com
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
CC BY-SA 3.0 / www.creativecommons.org/licenses/by-sa/3.0/deed
Author: Milan Guenther / eda.c enterprise design associates. consultancy
Düsseldorf & Paris / www.eda-c.com / hello@eda-c.com
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
enterprise design canvas
Frames
Develop an understanding of your enterprise from multiple perspectives,
and envision potential target states of a transformation. What is the goal of
the strategic design process, what is the intended change?
BUsINEss
What business model drives your enterprise, and how
will your design work contribute to its success?
FUNCTIoN
What are the goals and activities your enterprise
supports, and what is required to make this happen?
PEoPLE
Who are the people you are designing for, how do
they live their lives and what makes them tick?
sTRUCTURE
What things are relevant to your enterprise as a
design context, and how are they interrelated?
52. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
design
space (1/2)
Make conceptual design decisions based on
insights gained and ideas generated in the
course of your exploration. How will your future
enterprise be like?
How will people exchange in your enterprise, via
what channels and in what particular business
contexts?
How will information be used in your enterprise,
and how can it be organized to represent the overall
structure?
What interactions and behaviors will be happening in
your enterprise, and how to best facilitate them?
Information
Interaction
Communication
53. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
design
space (2/2)
Make conceptual design decisions based on
insights gained and ideas generated in the
course of your exploration. How will your future
enterprise be like?
What are the business processes that make your
enterprise run, and how are its capabilities being
used?
How is your enterprise organized as a group of
people, and how should teams work together in the
future?
What technical opportunities and possibilities are
there, and how to leverage them for your enterprise?TEchnology
Organization
Operation
54. The Enterprise Design Framework is portrayed in detail in the book
INTERSECTION - How Enterprise Design Bridges the Gap Between Business,Technology and People
by Milan Guenther, Published 2012 with Morgan
Kaufmann Publishers / Elsevier, Boston, MA, USA / www.intersectionbook.com
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
CC BY-SA 3.0 / www.creativecommons.org/licenses/by-sa/3.0/deed
Author: Milan Guenther / eda.c enterprise design associates. consultancy
Düsseldorf & Paris / www.eda-c.com / hello@eda-c.com
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
enterprise design canvas
Design Space
Make conceptual design decisions based on insights gained
and ideas generated in the course of your exploration. How
will your future enterprise be like?
CoMMUNICATIoN
How will people exchange in your enterprise,
via what channels and in what particular
business contexts?
oPERATIoN
What are the business processes that
make your enterprise run, and how are its
capabilities being used?
INFoRMATIoN
How will information be used in your
enterprise, and how can it be organized to
represent the overall structure?
oRgANIzATIoN
How is your enterprise organized as a group
of people, and how should teams work
together in the future?
INTERACTIoN
What interactions and behaviors will be
happening in your enterprise, and how to best
facilitate them?
TECHNoLogY
What technical opportunities and possibilities
are there, and how to leverage them for your
enterprise?
55. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
rendering Work with talented designers of relevant fields,
turning abstract design decisions into actual
outcomes. What visible elements will bring your
enterprise to life?
What media, messages and symbols should your
enterprise produce to connect to its audiences?
What products, devices, tools or other artefacts does
your enterprise make available, and how are they
used?
Where are people interacting with your enterprise
and each other, and what paths to they take?
Things
Places
Signs
56. The Enterprise Design Framework is portrayed in detail in the book
INTERSECTION - How Enterprise Design Bridges the Gap Between Business,Technology and People
by Milan Guenther, Published 2012 with Morgan
Kaufmann Publishers / Elsevier, Boston, MA, USA / www.intersectionbook.com
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
CC BY-SA 3.0 / www.creativecommons.org/licenses/by-sa/3.0/deed
Author: Milan Guenther / eda.c enterprise design associates. consultancy
Düsseldorf & Paris / www.eda-c.com / hello@eda-c.com
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
enterprise design canvas
Rendering
What are the outcomes you envision for your
design initiative? What new or transformed
visible and tangible elements will bring your
enterprise to life? How will they be delivered
and introdruced?
sIgNs
What media, messages and symbols should your
enterprise produce to connect to its audiences?
THINgs
What products, devices, tools or other artefacts does your
enterprise make available, and how are they used?
PLACEs
Where are people interacting with your enterprise and each
other, and what paths will they take?