Too often in a classic decision-centric management setting, "Business Requirements" as the basis for all further endeavours seem to just magically appear out of nothing and remain unquestioned, instead of being part of a larger vision and purposeful design of the business. One possible way to address this issue is using Design Thinking to generate a tangible vision.
This presentation showcases a design-led approach to business architecture. By looking at the business from a customer experience perspective, such a design captures a desired future state that in turn can be used to derive and model business processes, capabilities, decision rules and other architectural elements.
Information architecture is a truly transdisciplinary discipline. Drawing on a wide set of roots, it is considered an essential subdiscipline of various "umbrella terms", including user experience design, enterprise architecture, data visualization and business intelligence, among others. The mission of practitioners today is as varied as the use and form of information itself, constantly flowing around us and crossing media, channels, formats and conversations. The scope of their work ranges from web sites and tools to complex services, and from digital information systems to entire enterprise ecosystems.
My talk will be about dealing with this complexity by applying a strong human-centric perspective, starting at people's experience, and designing information around actual needs and desires. Understanding and mapping the human context of information use is the essential skill of Information Architects - it lays the basis for envisioning architectures that work at different scales, and enables us to translate them into perceivable and usable structures.
L'architecture de l'information est vraiment transdiciplinaire. Puisant dans une large panoplie de traditions, elle est considérée comme une sous-discipline d'activités variées, incluant le design de l'expérience utilisateur, l'architecture d'entreprises, la visualisation de données, l'intelligence économique parmi bien d'autres. La mission des professionnels aujourd'hui est aussi variée que l'usage et la forme de l'information elle-même, coulant autour de nous et dans les médias, au travers des canaux, des formats et des conversations. L'éventail de leur travail va des sites web et des outils jusqu'à des services complexes, et des systèmes d'informations numériques jusqu'à l'écosystème complet des entreprises.
La présentation traitera de cette complexité par une perspective résolument centrée sur l'humain, partant de l'expérience des gens et concevant les systèmes d'information à partir des besoins et désirs réels. Comprendre et cartographier le contexte humain de l'information est la compétence première des architectes de l'information, cela forme les bases d'une architecture qui fonctionne à des échelles différentes et nous permet de la traduire dans des structures perceptibles et utilisables.
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and other such ideas that help appreciate the dynamics and complexity of such environments.
Big Information (EuroIA 2015) designing integrated views on connected ecosyst...Milan Guenther (eda.c)
With the proliferation of digital and mobile, we are leaving a trail of our personal movements and contributions across the digital ecosystem, constantly adding to a giant pile of information. This dynamic space brings us closer together – businesses and customers, users and brands, enterprises and staff, tearing down the remaining walls between us.
As information architects, we learned to understand these dynamics across channels and touchpoints, media and devices, supporting complex journeys with integrated systems. Often, our designs aim for at the meta level: in order to address the pervasive nature of information in complex ecosystems, we develop universal strategies designed to create links where and when they are needed.
This vast amount and unprecedented speed of information creation and exchange frames a key challenge for our businesses and clients: in order to design meaningful relationships and exchanges with their environment, they need to understand what to do with information that is either needed or available. While IT-centric approaches such as big data processing add useful capabilities, they fail to address core questions of use, meaning and value – questions that are at the heart of Information Architecture as a discipline.
We will present a design-led approach to “Big Information” modelling, leading to a connected and consistent view of knowledge and information needs from the ecosystem actors we address. Using semantic modelling techniques as applied in Business and Enterprise Architecture, we can develop views that trace through to the capabilities needed to act upon an information insight. Beyond the design of digital information spaces, such a model aligns the business around the experience.
Computer Aided Applications Design (CAAD) installs a near-real-time method of authoring business software applications. It differs from previous systems and methods (such as Rapid Applications Development, Agile and Workflow) by morphing the role of project manager, business analyst and developer into a single role competency. This is made possible by a new ‘see-no-code’ form of apps design and deployment tooling that can de-skill the life-cycle of applications development formed around a unifying tool-kit and common skills competency.
Research & Innovation and user-centered solutions have been the hallmark of our growth, reflecting our culture of technology and shared ideas. Since 2007, we have fostered a culture of innovation and creativity by delivering the solutions that our clients need to succeed.
I am trying to improve people's lives through meaningful UX design and innovation. I love creative techniques and design methodologies and have recently stuck my naked foot in the waters of UX Service Design.Trying to create an experiential world around the products.
www.sachinrathi.com
Smart procurement refers to a holistic improvement to procure-to-pay process by incorporating real-time dashboards, omni-channel experience, bots for automating tasks, ML for predictive analytics, proactive fraud detection, and extensible processes flows. Monolithic systems like ERP are enormously expensive, rigid, takes years to implement, requires large workforce to maintain and yields poor ROI. Enterprises should decentralize innovation and empower individual organizations and business units to solve their own problems faster, cheaper and better.
Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneursh...Milan Guenther (eda.c)
Silos, bureaucracy, lack of trust from both employees and customers: enterprises are broken. Consequently, intrapreneurship programs aiming at better customer or staff experiences are only as successful as the enterprise transformation they make happen.
To have impact, we must appreciate the complexity of the enterprise context much as a startup has to understand the market environment it addresses — including culture and brands, processes and structures, roadmaps and investments.
Milan will share and discuss a way to apply design thinking and practice on a strategic level, inspired by eda.c’s work with the rebels who cause large organizations to shift.
Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01 Milan Guenther (eda.c)
In this welcome note to conference delegates and speakers, Milan will introduce the idea of the New Enterprise, and why it designing for this new reality requires us to join our forces across disciplines, professions, approaches and mindsets.
More Related Content
Similar to A Design-Led Approach to Business Architecture
Information architecture is a truly transdisciplinary discipline. Drawing on a wide set of roots, it is considered an essential subdiscipline of various "umbrella terms", including user experience design, enterprise architecture, data visualization and business intelligence, among others. The mission of practitioners today is as varied as the use and form of information itself, constantly flowing around us and crossing media, channels, formats and conversations. The scope of their work ranges from web sites and tools to complex services, and from digital information systems to entire enterprise ecosystems.
My talk will be about dealing with this complexity by applying a strong human-centric perspective, starting at people's experience, and designing information around actual needs and desires. Understanding and mapping the human context of information use is the essential skill of Information Architects - it lays the basis for envisioning architectures that work at different scales, and enables us to translate them into perceivable and usable structures.
L'architecture de l'information est vraiment transdiciplinaire. Puisant dans une large panoplie de traditions, elle est considérée comme une sous-discipline d'activités variées, incluant le design de l'expérience utilisateur, l'architecture d'entreprises, la visualisation de données, l'intelligence économique parmi bien d'autres. La mission des professionnels aujourd'hui est aussi variée que l'usage et la forme de l'information elle-même, coulant autour de nous et dans les médias, au travers des canaux, des formats et des conversations. L'éventail de leur travail va des sites web et des outils jusqu'à des services complexes, et des systèmes d'informations numériques jusqu'à l'écosystème complet des entreprises.
La présentation traitera de cette complexité par une perspective résolument centrée sur l'humain, partant de l'expérience des gens et concevant les systèmes d'information à partir des besoins et désirs réels. Comprendre et cartographier le contexte humain de l'information est la compétence première des architectes de l'information, cela forme les bases d'une architecture qui fonctionne à des échelles différentes et nous permet de la traduire dans des structures perceptibles et utilisables.
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and other such ideas that help appreciate the dynamics and complexity of such environments.
Big Information (EuroIA 2015) designing integrated views on connected ecosyst...Milan Guenther (eda.c)
With the proliferation of digital and mobile, we are leaving a trail of our personal movements and contributions across the digital ecosystem, constantly adding to a giant pile of information. This dynamic space brings us closer together – businesses and customers, users and brands, enterprises and staff, tearing down the remaining walls between us.
As information architects, we learned to understand these dynamics across channels and touchpoints, media and devices, supporting complex journeys with integrated systems. Often, our designs aim for at the meta level: in order to address the pervasive nature of information in complex ecosystems, we develop universal strategies designed to create links where and when they are needed.
This vast amount and unprecedented speed of information creation and exchange frames a key challenge for our businesses and clients: in order to design meaningful relationships and exchanges with their environment, they need to understand what to do with information that is either needed or available. While IT-centric approaches such as big data processing add useful capabilities, they fail to address core questions of use, meaning and value – questions that are at the heart of Information Architecture as a discipline.
We will present a design-led approach to “Big Information” modelling, leading to a connected and consistent view of knowledge and information needs from the ecosystem actors we address. Using semantic modelling techniques as applied in Business and Enterprise Architecture, we can develop views that trace through to the capabilities needed to act upon an information insight. Beyond the design of digital information spaces, such a model aligns the business around the experience.
Computer Aided Applications Design (CAAD) installs a near-real-time method of authoring business software applications. It differs from previous systems and methods (such as Rapid Applications Development, Agile and Workflow) by morphing the role of project manager, business analyst and developer into a single role competency. This is made possible by a new ‘see-no-code’ form of apps design and deployment tooling that can de-skill the life-cycle of applications development formed around a unifying tool-kit and common skills competency.
Research & Innovation and user-centered solutions have been the hallmark of our growth, reflecting our culture of technology and shared ideas. Since 2007, we have fostered a culture of innovation and creativity by delivering the solutions that our clients need to succeed.
I am trying to improve people's lives through meaningful UX design and innovation. I love creative techniques and design methodologies and have recently stuck my naked foot in the waters of UX Service Design.Trying to create an experiential world around the products.
www.sachinrathi.com
Smart procurement refers to a holistic improvement to procure-to-pay process by incorporating real-time dashboards, omni-channel experience, bots for automating tasks, ML for predictive analytics, proactive fraud detection, and extensible processes flows. Monolithic systems like ERP are enormously expensive, rigid, takes years to implement, requires large workforce to maintain and yields poor ROI. Enterprises should decentralize innovation and empower individual organizations and business units to solve their own problems faster, cheaper and better.
Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneursh...Milan Guenther (eda.c)
Silos, bureaucracy, lack of trust from both employees and customers: enterprises are broken. Consequently, intrapreneurship programs aiming at better customer or staff experiences are only as successful as the enterprise transformation they make happen.
To have impact, we must appreciate the complexity of the enterprise context much as a startup has to understand the market environment it addresses — including culture and brands, processes and structures, roadmaps and investments.
Milan will share and discuss a way to apply design thinking and practice on a strategic level, inspired by eda.c’s work with the rebels who cause large organizations to shift.
Designing the New Enterprise - Milan Guenther - INTERSECTION 2014 - Session 01 Milan Guenther (eda.c)
In this welcome note to conference delegates and speakers, Milan will introduce the idea of the New Enterprise, and why it designing for this new reality requires us to join our forces across disciplines, professions, approaches and mindsets.
Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR...Milan Guenther (eda.c)
UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.
Designing to shift Enterprise Ecosystems - Global Service Design Conference 2...Milan Guenther (eda.c)
Designing great services and offerings is the essential promise of Service Design, but bringing services to life involves making them part of much larger experiences. This means transforming the way businesses work, and realigning the various moving parts of enterprise ecosystems. The complex and volatile nature of such systems quickly becomes overwhelming, with brands, processes, culture, technology or touchpoints being just tiny parts of the puzzle. In this short talk we are going to advocate for the integration of Business Architecture approaches to model potential futures, as a means to put a Service Design initiative into action. We will illustrate this with examples from our work with the United Nations.
Enterprise Design and the Future of Enterprise Architecture - Dansk IT EA Con...Milan Guenther (eda.c)
Outside-in architecting, customer experience, and quite frankly, the whole people side of the enterprise, have traditionally not been focus areas for enterprise architects, nor in the way architects are trained. This lecture presents the Enterprise Design Framework, which puts EA into a wider, people-oriented design approach.
See http://www.slideshare.net/gotze/enterprise-design-and-the-future-of-enterprise-architecture
Models are at the heart of conceptual design processes as applied in interaction design and user experience work. We make models of user's minds, behaviours, structures, applications, tasks and what not. We use them to clear our minds, make sense of the world, communicate and exchange, and make blueprints of a future state. Models help align design work with the environment we try to reshape, and deal with the many aspects we need to look at. Milan will take us through models of different sizes, shapes and purposes, and show how to use modelling to take design work to a strategic level.
Strategic Enterprise Design - 1st Enterprise Design Retreat by eda.c and EA F...Milan Guenther (eda.c)
What is this about? Designing and architecting for enterprise-wide innovation and transformation
Who is behind this?
John Gøtze, EA Fellows
Milan Guenther, eda.c
Who should join us?
Fellow architects, designers, analysts and consultants in the areas of
Enterprise / Business / Information Architecture,
Brand / User / Customer Experience,
Design Thinking, Interaction and Service Design,
Strategic Innovation and Transformation
Note from the organisers
We have found that we have a mutual interest in Enterprise Design, which we both work with, but using different approaches.
John re-designs enterprises as an Enterprise Architect, working with creating coherent enterprises where strategy, business and technology are aligned through enterprise roadmaps; and Milan does the same as a Strategic Design Consultant, applying a design approach to find out about potential futures and making them visible.
We think we can learn a lot from each other, and came up with the idea of this retreat. But then we thought again -- why not invite some of our respected peer architects and designers to join us, so we can all learn together and from each other?
John & Milan
Designing Pervasive Enterprise Information Architectures (with Andrea Resmini...Milan Guenther (eda.c)
The way enterprises use information is changing. Well beyond the big transactional systems of the past, information appears as unstructured content, as loose data collections, or as volatile conversations, traversing systems, devices, media and physical contexts. Information architecture is considered an essential building block of enterprise architecture initiatives. In practice however, it is stuck with the formalism of data architecture on a technical level, suffers from misalignment with the business goals, and falls short of delivering the answer to the most basic question: how to provide valuable information to the right people, at the right time and in a useful form?
Architecture de l'information d'entreprise - World IA Day 2012, ParisMilan Guenther (eda.c)
Présentation à la journée mondiale de l'architecture de l'information 2012 à Paris
Presentation (in French) at the World Information Architecture Day 2012
Visible Enterprise Architectures: Designing Enterprise - People ExperiencesMilan Guenther (eda.c)
Organisations are struggling to adequately connect their people to business processes, information, and interactions. Although most manual interactions between a human and an organisation today include dealing with IT systems, user experience and usability in the enterprise is still behind what is common in the consumer space. Unstructured data, manual interactions, ad-hoc communication processes, and organisational identity and culture are not well addressed by EA today.
This presentation will introduce a people-centred perspective of organisational information systems and their touch points with users. It describes a framework for a Design initiative based on EA insights and related practices, with the goal to integrate users, information and interaction in an optimal way.
Key elements:
* Making the Enterprise visible and usable to human users
* Approaching the people issue from a global perspective
* Using this framework to align, consolidate and integrate user-facing elements
Mitarbeiterportale 2.0: Modulares Portaldesign mit integrierten Gestaltungssy...Milan Guenther (eda.c)
Unternehmensportale stellen Informationen und interaktive Services in hochgradig personalisierten Umgebungen dar. Sie verbinden Benutzer mit Geschäftsprozessen und Daten, und führen dazu diverse Resourcen, Systeme und Abläufe zusammen. Designer wie Benutzer haben darüber hinaus weitreichende Möglichkeiten zur Auswahl, Integration und Anpassung der Bestandteile und ihrer kombinierten Anwendung.
Eine Herausforderung ist dabei ein ebenso flexibles und modulares Design der Rollen und Berührungspunkte, das aus dem Portal eine integrierte und einheitliche Anwendung macht. Es soll nicht nur die Benutzbarkeit sicherstellen, sondern die Benutzeraktivitäten und Informationsbedürfnisse optimal unterstützen.
In diesem Vortrag sollen die verschiedenen Aspekte und Rahmenbedingungen eines modularen User Experience Designs aus Sicht verschiedener Disziplinen und Organisationsbereiche untersucht werden. Basierend darauf wird ein Framework vorgestellt, das eine globale User Experience-Strategie für Unternehmensportale in Richtlinien, Designprozessen und Komponenten umsetzt. Basierend auf diesem modularen Gestaltungssystem soll eine rollenbasierte, konsolidierte Portalumgebung erreicht werden.
Folien zum Workshop beim World Usability Day 2009 in Berlin. Ganzheitliche Konzeption zur Verbesserung bzw. Neugestaltung der User Experience "Berliner Hauptbahnhof".
3. --------------------------- ---------------------------
a design-led 2011-06-10
approach to ---------------------------
From Strategic
business Initiatives to Human
architecture Experiences
---------------------------
EAC / BPM Europe
2011, London
---------------------------
Milan Guenther
Partner, eda.c
4. --------------------------- -----------------------------------------------------------------------------
your presenter Milan Guenther
Currently
– Partner with enterprise design associates. consultancy
– Working on Strategic Design projects at the intersection of
– Business, Technology and People
– Benchmarking Lead Europe for the Intranet Benchmarking Forum
Previously
– Projects as contract User Experience Designer
– Launched a social software company in 2001
Background
– Since 10 years working as Designer and Consultant
– Designer by trade: Diplom-Designer in Communication Design
– Business / IT connection: MBA focused on Information Systems
Late adopter: just started blogging at www.blurringboundaries.eu
Twittering occasionally at @eda__c
6. --------------------------- -----------------------------------------------------------------------------
challenges We use a design-led approach to work on a strategic challenges.
– foster app development and exchange in a global software company
– guide commercial pilots across entire flights to the destination gate
– design a new way to manage time and meet across time zones
– design a digital service delivery model for a nautical chart provider
– change car driver behaviour to decrease energy consumption
– pull the world of reporting and dashboards outside the computer
– make multidimensional business structures visible and browsable
– create a brand that visually communicates data to customers
– embed design approaches in business consulting and IT operations
– reshape information exchange across the entertainment industry
Our Design work has a large impact on Business Architecture – in the
sense that business and its structures are a core part of it.
7. --------------------------- -----------------------------------------------------------------------------
some terms what I mean by...
Architecture
An overarching plan for any kind of formal structure
Design
A plan to create something that focuses on meaningfulness
Engineering
A plan to implement something that focuses on feasibility
Enterprise
An organisation embedded in the larger ecosystem it operates in
Experience
The quality of an exchange between a person and the business
Model
A abstract, simplified representation of an architecture
Prototype
An experienceable simulation of a design
Stakeholder
Any person having a certain relationship to the business
10. --------------------------- -----------------------------------------------------------------------------
looking at
business Investors
Enterprise
Organisation
Suppliers Sales Customers
Channels
Partners
11. --------------------------- -----------------------------------------------------------------------------
business as
architecture Investors
Enterprise
Organisation
Suppliers Sales Customers
Channels
Partners
12. --------------------------- -----------------------------------------------------------------------------
business as Reporting Lines
architecture
Sales Channels
Revenue Streams
Value Chain
Business Processes
Decision Rules
Capabilities
...
Can be
– modeled
– analysed
– optimised
– redesigned
13. --------------------------- -----------------------------------------------------------------------------
business as
relationships Investors
Enterprise
Organisation
Suppliers Sales Customers
Channels
Partners
14. --------------------------- -----------------------------------------------------------------------------
business as Elements
relationships
Users
Customers
Employees
Investors
Candidates
Stakeholders
Members
...
Can be
– identified
– talked to
– observed
– addressed
15. --------------------------- -----------------------------------------------------------------------------
business as
design Investors
Enterprise
Organisation
Suppliers Sales Customers
Channels
Partners
16. --------------------------- -----------------------------------------------------------------------------
business as Elements
design
Products
Services
Tools
Media
Interfaces
Environments
Systems
...
Can be
– designed
– prototyped
– validated
– iterated
17. --------------------------- -----------------------------------------------------------------------------
business as
experiences Investors
Enterprise
Organisation
Suppliers Sales Customers
Channels
Partners
18. --------------------------- -----------------------------------------------------------------------------
business as Elements
experiences
Use
Meaning
Expectations
Motivation
Perception
Understanding
Context
...
Can be
– captured
– understood
– influenced
– co-created
37. --------------------------- -----------------------------------------------------------------------------
capturing
the essence of Strategy
a business
Business
Architecture
Operational
Implementation
38. --------------------------- -----------------------------------------------------------------------------
capturing
the essence of Strategy
a business
Design-led
Business
Architecture
Operational
Implementation
39. --------------------------- -----------------------------------------------------------------------------
step 0 Steps
get started
Define Stakeholders
Explore Context:
Architecture, Identity,
Experience
Define Scope / Charter
Techniques
Formal Briefing
Classic Research
Project Planning
Architecture Elements
Environment / Domains /
Stakeholders
40. PEOPLE
Meaningfulness
DESIGN
Synthesis
BUSINESS SYSTEM
Viability Achievability
Based on Tim Brown’s Design Thinking Presentation at TED
43. --------------------------- -----------------------------------------------------------------------------
step 1 Steps
discovery
Work with Owners
Work with Customers
Work with Experts
Work with Engineers
Techniques
Contextual Interviews
Persona Development
Written Narratives
Data Analysis
Architecture Elements
Vision / Objectives / Activities /
Values / Entities / Events
44. --------------------------- -----------------------------------------------------------------------------
step 2 Steps
design
Modelling
Ideation
Synthesis
Visualisation
Techniques
Business Models
Visual Scenarios
Information Architecture
Interaction Design
Architecture Elements
Services / Processes / Rules /
Capabilities
48. --------------------------- -----------------------------------------------------------------------------
step 4 Steps
execute
Implement
Transform
Manage
Adapt
Techniques
Workshops
Storytelling
Communication
Codification
Architecture Elements
Infrastructure / Systems / Functions
49.
50. --------------------------- -----------------------------------------------------------------------------
more on Enterprise Design is an emerging design
enterprise
design approach to bridge the Gap between
Business, People and Technology.
We are looking for case studies, insights
and (paid) reviewers for an upcoming
book on this subject. If you are interested
to learn more, please get in touch!
More info:
www.intersectionbook.com