Syed Shohaib CV


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Syed Shohaib CV

  1. 1. Syed Shoaib Ahmad Career ResumeEmail | +92 333 2253848 | +971 50 7350657Summary• More than 10 years of total professional experience in Media & Web Graphic Design field.• Proficient on creative multimedia advertising work and desktop publishing.• Creative design skills of animations, wireless, web and client side applications prototype designing.• Well known of GUI issues of cross browser, platform & device applications.• Expert on Adobe Creative Suite, Sound Editing, 2D Animation and Development tools.• Expert level of experience on both PC and Mac platforms.• Good skills for making Vector/Raster illustrations.• Successfully implemented multiple IT projects/solutions provide the technology knowledge and vision to support the company’s business objectives, and evaluate and recommend all software for business processes.• Expert level of experience on LAN/WAN operation on XP, NT & Servers platforms as well as all areas of client data support, including system design, implementation and desktop support & troubleshooting.ExperienceItCompletes - Karachi | Dec 2009 to Present | Lead Creative Designer |Essential Functions:• Brainstorming and mocking up interactive media & web design ideas• Manage many distinct corporate identities with branding consistency through a strong sense of concept development, layout composition, color theory and typography• Create or redesign branding essentials such as logos, website banners and other print materials (business cards, and e-newsletters• Helping clarify requirements• Build and test user interface prototypes for maximum user efficiency• Create graphic components of the application, designs look & feel• Ability to come up with a number of ideas about a topic. Analyzing needs and requirements to create a design• Knowledge of media production, communication, and dissemination techniques and methods.Main categories of responsibilities:• Create additional ad hoc designs for custom content pieces – either based on client branding or by bringing fresh design concepts to the table for collaboration with editors, marketers and publishers• Produce elements of graphic design and layouts which will be compliant with corporate guidelines.Projects:Automation of 6 public libraries “Government of Sindh (Pakistan), Cultural Dept.”: Research, development and identification of technologies used for library automation and deploy IT infrastructures for the public libraries. Design dedicated website to every library Tested & deployed web-based Koha Integrated Library System ILS with related dependencies in Linux Ubuntu/Centos. Requirement engineering for the development of a cataloging system following MARC 21 cataloging standard. Designing and optimized relational database for the cataloging system in MySQL. Evaluated and inventoried non-cataloged, non-organized collection in the libraries building in 6 off-site locations in 6 cities. Manage multilingual (English, Arabic, Urdu, Sindhi) data entries for 500,000+ and digitized items online on MARC21 standards for Library Staff & OPAC user.Multimedia Information Management System (MIMS) for Arab Bank, UAE:Designed & deployed a Multimedia Information Management System as a lead creative designer and othersoftware engineers to make it as a product. This product is designed to be used among different bank branches,which can display Multimedia, RSS Feeds, Foreign Exchange Rates & Fees details of the Bank. Currently thisproduct is successfully running in Arab Bank (Dubai, Abu-Dhabi, Sharjah, Rasulkhemah,Al-Ain,Ajman).
  2. 2. Comex IT – Dubai + Paragon Intellicorp Sdn Bhd – Kuala Lumpur| Mar 2008 to Dec 2009 | Sr. Media & Web DesignerMedia & Web Duties:Responsible for coordinating and producing 360O media & web services, providing graphic design and artdirection for a variety of graphics products including media & multimedia projects, websites & softwareinterfaces/prototypes, 2D Animations & presentation, Motion graphics, Press ads, newsletters, report covers,annual reports, brochures, exhibit displays, & slide shows.Other duties implied: determining size and arrangement of illustrative material, selecting style and size of type,and arranging layouts based upon available space, knowledge of layout principles & aesthetic design concepts.Studied illustrations, photographs and text to plan presentation of material, product or service. Activity inreviewing layout and suggesting improvements as needed.Also prepared the assembly of final layouts for printing and reviews and approved art and copy materials.Provided expert analysis and input on others designs.DEFLOG IT Pvt. Ltd. | Jan 2001 to Feb 2008 | Senior Graphic Designer | Network EngineerLogistic Support to “Pakistan Navy” in connection with a French company called DCN LOG.I was responsible for creating and maintaining dynamic look of web, server & client side applications interface.Constantly working close with the software development team to create and maintain interactive presentation,Making Vector Illustrations, Sound Effects, Demos and Presentations. Good knowledge of image quality/imagecompression software. Also I am responsible for all kinds of advertising and print media projects like New Yeardiaries, company brochures, projects/applications brochures, user manuals, etc. Interacted with Art director,managers, developers, and advertising departments to establish and fulfill project requirements. Duties; I was responsible Web administration and supervision over the local computer networkwith Naval Head Quarter SMSD (Submarine Sub Depot) Server machines, maintained database of liveapplication OMTS (Order Management Tracking System), Resolving network communication (LAN/WAN)problems independently.Market Link Advertising | 1999 to 2000 | Graphic Designer |I was responsible for creating client side advertising campaigns, creation, web design layouts, photoretouching/enhancement, photographic illustration, logos, GIF animations, creating shockwave web sites,icons, buttons, banner ads, etc with In-depth knowledge of color and offset printing.Creative Dots | 1998 to 1999 | Graphic Designer |I was responsible for all in-house pre-press production. Participation in producing high quality graphicdesign products such as: Print ads, brochures such as all creative advertising work.Freelance ProjectsRTA Dubai - Designed a prototypes for RTA (Road & Transport Authority) Intranet application (c/o. Avenza Solutions - Dubai)MOPW Dubai - Designed a application interfaces & link pages for Ministry of People & Works (c/o. Avenza Solutions - Dubai)DSC Dubai - Designed a Website & Application prototypes for Dubai Statistic Centre (c/o. Avenza Solutions - Dubai)Academic Qualifications and CertificationsB.COM | University of Karachi |Certificate in Computer Graphics | Computer Universes |Certificate in Network Administration | Infra System |Diploma in Desktop Publishing | Graphic Channel (S.B.T.E) |ExpertiseOS Windows, Linux, MacGraphics Tools Adobe Photoshop, Adobe Illustrator, Adobe Image Ready, Firework, FreeHand, Corel Draw, Corel PhotoPaint.Animation Tool Adobe Flash, Adobe Premier, Cool 3D, Swift 3DDevelopment Adobe Dreamweaver
  3. 3. PortfolioWebsites, Applications and CBT: Websites: - - - - - - Applications (interfaces/prototypes): - Arab Bank - Multimedia Information Management System MIMS - RTA – Dubai (Road & Transport Authority) - DSC – Dubai (Dubai Statistic Centre) - MOPW – Dubai (Ministry of People & Works) - DHL – Invoice Tracking System - Fauji Fertilizer Ltd Pakistan - BIEDMAC Pakistan - Documents Management System (DMS) Ver. 1.00 - Electronic Data Management System (EDMS) Ver. 1.00 - Order Management Tracking System (OMTS) - Order Management Tracking System (OMTS) Ver. 3.0 (Client Side) - Order Management Tracking System (OMTS) Ver. 3.0 (Server Side) Computer Based Training (CBT): - CBT Radar DA-08 - CBT Bridge Layer Operation Flash Demo and Tutorials: - Multimedia Information Management System (MIMS)
  4. 4. - Electronic Data Management System (EDMS) Ver. 1.00 (on CD) - ValuStrat Consulting FZCO (Flash based website) - Order Management Tracking System (OMTS) Ver. 2.00 (on CD) - Order Management Tracking System (OMTS) Ver. 3.00 (on CD)Vector Illustrations / Advertising & Print Media: - ItCompletes Company Brochure - ItCompletes Interact V (Contact Centre Suit) - ItCompletes 2BT-Interact IV (Contact Centre Suit) - ItCompletes EDMS Flyer - ItCompletes ERP Flyer - ItCompletes DakMan Flyer - ItCompletes Echo Application - ComexIT MIMS Brochure - ComexIT Interact IV Brochure - DCN LOG, France (Press ad) - THALES, France (Press ad) - THALES Nederland B.V. (Press ad) - DEFLOG Pvt. Ltd. (Press ad) - DEFLOG New Year Diary 2004 (theme: about DEFLOG) - DEFLOG New Year Diary 2005 (theme: |Tribute to The Louvre Museum” France.) - DEFLOG New Year Diary 2006 (theme: “Tribute to Paris” France.) - DEFLOG New Year Diary 2007 (theme: “Islamic Art, Architecture & Inventions”) - DHL - Young Leadership Conference - School of Leardership
  5. 5. - GETZ Pharmaceutical - ATCO Laboratories Pvt. Ltd - ADAMJEE Pharmaceutical - Tianjin Kanging Healthcare - XDS (Xtreme Defence Systems) - NEXT CRO U.S.A - Cotton & Cotton - IAP (Institute of Architects, Pakistan) - Market Object Inc. - Winning Edge - Oriental Herbal Secrets - Rice Packages resume link: Thanks for your time and interest.