STRATEGIC COMMUNICATIONS PLAN 1 1. Description a) Find a career you enjoy and get someone to pay you for doing it. I would like to provide indepth resume counselling to perspective job seekers. Redevelop the resume writing training for transitioning Army veterans. Apply this training worldwide as personnel exit the service to pursue other career fields. b) The reason I chose this speech is because it was a very awkward process I experienced just two short years ago. There is a mandatory five-day Transition Assistance Program training every Soldier must attend before transitioning out of the Army. I personally felt the process just touched the surface of what you will face in the civilian world once you transitioned. I went through the mandatory It’s a process that you will continue to refine over and over.2. Goal a) The goal is to provide one on one assistance to help create the individual for the target job market. Whether that is based off the individual’s military background or providing assistance to individuals looking to embark on a new career field. 3. Audience a) Who is your target audience? The audience is the program manager for the Transition Assistance Program, senior military personnel, senior government personnel as well as the individuals who will be providing this assistance to the transitioning war fighters. This modification in the transition program will add additional hours overall to the mandatory requirement for all transitioning Soldiers, but it will provide them with the necessary head start needed to keep their lives in balance. i. What are the professional positions of the audience membersa. Assistant to the Army Chief of Staff in charge of personnel b. Army Transition Office Chief c. Transition Assistance Program manager d. Transition Assistance Program counselors e. Transition Assistance Program trainers f. Human Resource Manager g. Personnel Chief ii. What is the demographic characteristics will the audience comprise? Professional decision makers who can approve this course of action based on perceived results to increase the level of service provided to service men and women looking to transition into the workforce. iii. What is your relationship to the audience? I would work as an independent contractor for the government. I retired from the military April 2016. I found this process to be extremely confusing. The anxiety you experience from knowing you are leaving the military and you do not have a secures source of income to supplement the military annuity you will be receiving is simply nerve wracking. After the five-day training I received, I felt no more confident about my upcoming job search than I did before I participated in the training. Speaking to several participants in the training, the consensus was the training was a check the block for the Army to say all individuals were transitioned better prepared for the outside world. iv. What background knowledge and expertise does the.

1. STRATEGIC COMMUNICATIONS PLAN 1
1. Description
a) Find a career you enjoy and get someone to pay you for doing
it. I would like to provide indepth resume counselling to
perspective job seekers. Redevelop the resume writing training
for transitioning Army veterans. Apply this training worldwide
as personnel exit the service to pursue other career fields.
b) The reason I chose this speech is because it was a very
awkward process I experienced just two short years ago. There
is a mandatory five-day Transition Assistance Program training
every Soldier must attend before transitioning out of the Army.
I personally felt the process just touched the surface of what
you will face in the civilian world once you transitioned. I went
through the mandatory It’s a process that you will continue to
refine over and over.2. Goal
a) The goal is to provide one on one assistance to help create

2. the individual for the target job market. Whether that is based
off the individual’s military background or providing assistance
to individuals looking to embark on a new career field.
3. Audience
a) Who is your target audience? The audience is the program
manager for the Transition Assistance Program, senior military
personnel, senior government personnel as well as the
individuals who will be providing this assistance to the
transitioning war fighters. This modification in the transition
program will add additional hours overall to the mandatory
requirement for all transitioning Soldiers, but it will provide
them with the necessary head start needed to keep their lives in
balance. i. What are the professional positions of the audience
membersa. Assistant to the Army Chief of Staff in charge of
personnel
b. Army Transition Office Chief
c. Transition Assistance Program manager
d. Transition Assistance Program counselors
e. Transition Assistance Program trainers
f. Human Resource Manager
g. Personnel Chief
ii. What is the demographic characteristics will the audience
comprise?
Professional decision makers who can approve this course of
action based on perceived results to increase the level of service
provided to service men and women looking to transition into
the workforce.
iii. What is your relationship to the audience?
I would work as an independent contractor for the government. I
retired from the military April 2016. I found this process to be
extremely confusing. The anxiety you experience from knowing
you are leaving the military and you do not have a secures
source of income to supplement the military annuity you will be
receiving is simply nerve wracking. After the five-day training I

3. received, I felt no more confident about my upcoming job
search than I did before I participated in the training. Speaking
to several participants in the training, the consensus was the
training was a check the block for the Army to say all
individuals were transitioned better prepared for the outside
world.
iv. What background knowledge and expertise does the audience
have?
The audience is comprised of 90% military veterans and
government civilians with extensive knowledge in the human
resource personnel arena. Most of which have been through the
process personally or supported the transitioning of military
service men and women as civil service employees.
v. What does the audience know, feel about, and expect
concerning this communication?
Armed service executives are always looking to improve the
service and support provided to the men and women who serve
the United States of America honorable. This will be more of a
decision brief by introducing a change that can further the
benefit Soldiers separating from the military using the
Transition Assistance Program. In addition to giving them more
tools to use to construct their resume to make it more
competitive with the outside job seekers.
vi. What are the preconceptions or biases do you posses that
might prevent you from building a rapport with your audience?
Now that I am retired, I have been on the side of job searching
where you don’t know if your resume is strong
enough to compete
other professionals applying for the same jobs. In
addition to knowing
the stress related to that unknown. I speak with
passion and
to do all I can to assist all veterans and reduce the
stress and fear of
knowing they put the best product of themselves out
there for hiring

4. managers to decide.
b) What information if available about your audience?
The audience are leaders with searchable biographies at
their respective agencies
as well as professional profiles on LinkedIn.
i. What research/sources will you use to obtain information
about the
audience?
Researching the audience on their respective websites
to view their professional background. As well as,
searching the audience by their LinkedIn profile.
Use my networking connections to find anyone
in my circle who knows them personally.
ii. What conclusions have you been able to draw from the
audience?
The only conclusion is they are all dedicated
professionals looking to improve the Soldiers way of
life during and after the military. I must capture their
attention early to not lose them during the discussion.
c) What tone will you use to convey your message?
i. Is the setting casual or formal?
The setting will be formal. It will be informative
briefing. There will also be a question and answer
session immediately following the briefing to field
any questions by the audience or clarify points made during the
brief.
ii. Is the communication personal or impersonal?
The goal is to make it personal. I want the audience
to be able to relate to what happening at the
lowest level for service members transitioning into
civilian workforce. With 90% of the audience having a
military background, the more personal the
communicating can be the more they will relate to
Soldiers are really going through. The decision makers will
be more compelled to implement the change to meet
the need.

5. 4. Key Message
a) What is the key message you must convey to your audience?
Transitioning to a new way of life after living and working a
certain way for so many years can be terrifying to an individual
getting ready to embark on that change. The more prepared and
confident we can make our service men and women, the better
their chances will be outside of the military.
i. Is this message compelling or memorable?
This message is compelling because it’s coming from personal
experience along with those have come ahead of me as well as
those coming after me.
ii. Is the message clear and concise?
The message must be clear and concise, or the effort will be lost
in the communication.
iii. Is the message aligned with your audience goals and needs?
Supporting service member is in the best interest of everyone in
the audience.
5. Supporting Points
a) What three to four points, reasons, or justifications support
your message?
i. An average of 250,000 service men and women transition out
of the military every year since 2003. Some will be successful
with the transition and some will have a difficult time finding
employment outside of the military.
ii. Teaching them how to document their military experience on
a resume so any employer can apply their skills to the skills the
hiring organization is looking for will give our service men and
women a better opportunity for employment.
iii. There are multiple organizations looking to hire veterans
because of their dedication, selfless service, and commitment to
duty. It’s an injustice for them to miss that opportunity because
of their resume.

6. iv. Transitioning veterans will help the economy.
b) What research/sources will you use to obtain facts/data
about your message?
Use the internet, government sites and Strayer library
collection of data.
6. Channel Selection
a) What communication style will you employ (Tell/Sell or
Consult/Join), and why?
I will use Tell/Sell. My goal is informing the audience. Give
them documented facts about this communication to earn their
trust and support. The communication will be more from a
selling perspective to add this change to the Transition
Assistance Program to help the struggling service members on
their job search to have a better chance of getting to the
interview to sell themselves to the hiring manager.
b) What channels will you use to deliver your message,
and why will they be the most effective?
i. Microsoft Powerpoint Presentation: To emphasize key points
and well as depict historical data from reliable sources. Embed
videos to highlight critical points.
ii. Sharepoint: To allow access to the information
after the briefing for the audience to revert to later.
iii. Email: The most common way to disseminate
information.
c)What purpose is served by each channel you have
selected?
i. Microsoft Powerpoint Persentation: will be used as
a guide to illustrate key points, the use of charts and
graphs.
ii. Sharepoint: Primary used for information sharing
as well as an information hub to post the latest
data and updates.
iii. Email: Primary source of communicating,
coordinating times and Inprocess Reviews.

7. 7. Action Request
a) Is your call to action you making to audience clear,
concise, and easily actionable?
My plan of action is designed to be clear, concise and
easily actionable. The implementation of this plan is in
addition to the current program already established.
References
Defense Department’s annual Demographics Reports. US
Department of Defense. (2003-2014). Demographics Reports.
Retrieved from
http://www.militaryonesource.mil/footer?content_id=279104. I
Learn
WRITTEN COMMUNICATION

8. Due Week 9, worth 200 points
Business managers use written communication every day.
Opportunities for
written communication in the business world include everything
from reports,
memos, and documentation to emails, instant messaging, and
social media.
Effective written communication can help build and grow
business relation-
ships, accelerate results, solicit input and feedback, and rally
personnel toward
shared goals. Your ability to write messages that are clear and
concise, while
positioned strategically and presented professionally, will
distinguish you
in your field.
In this assignment, you will develop a written communication
for the challenge
or opportunity scenario you have identified. The written
message needed to
fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic
Communications Plan.
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 2
PART 1
1. Develop Your Written Communication

9. a) State your key message clearly
i. Do not “bury the headline” — the main point should be
presented directly
ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility
i. Provide an appropriate amount of background
information for the audience, given the type of
communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting
points/reasons
i. Supporting points should be appropriate for the context
and needs of the audience
ii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request
2. Write Professionally
a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate
transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and
clarity
of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence
a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and
grow the relationship
PART 2
4. Channel and Style

10. a) Explain why you chose the specific channel you used for the
written communication
b) Explain what style you employed in your written
communication
and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written
communication from the week 6 Discussion Board
b) Explain how you used the feedback to revise and
improve your message
This course requires use of Strayer Writing Standards (SWS).
The format is
different than other Strayer University courses. Please take a
moment to review
the SWS documentation for details.
1. Develop Your
Written
Communication
Weight: 25%
The author
does not
include or
does not state
clearly and
concisely, the
key message.
The author

11. does not offer
or offers
insufficient
support for
the key mes-
sage.
The author
does not
provide all
necessary
information or
fails to build
credibility.
The request
made of the
audience is
unclear, or
action cannot
be taken
based on the
communica-
tion.
The author’s
key message
is reasonably
clear and
concise, and
offers one or
two support-
ing reasons. A
minimal
amount of
necessary
information is
provided.

12. Some attempt
has been
made to build
credibility.
The request
made of the
audience is
fairly clear, but
may not be
actionable.
The author’s
key message
is sufficiently
clear and
concise, and
three or four
supporting
reasons are
sufficiently
compelling,
appropriate,
and relevant.
The author
provides a
moderate
amount of
necessary
information
and makes a
reasonable
attempt to
build credibili-
ty.
The request
made of the

13. audience is
sufficiently
clear and is
actionable.
The author’s
key message
is clear and
concise. Three
or four sup-
porting
reasons are
compelling,
appropriate,
and relevant.
All necessary
information
has been
provided and
successfully
builds
credibility.
The request
made of the
audience is
thoroughly
clear and
easily
actionable.
POINTS: 200
Criteria
Unacceptable
Below 70% F

14. Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
ASSIGNMENT 2: WRITTEN COMMUNICATION
The written
communica-
tion is not
satisfactorily
professional.
It is unclear
and/or not
concise, and is
presented in
an illogical
order. Sen-
tences do not
flow easily
throughout the
document.
Insufficient
formatting has
been used to
make the
document
easier to read
and under-
stand and

15. business
formatting
standards are
not imple-
mented.
The written
communica-
tion is some-
what profes-
sional. It is
fairly clear
and/or con-
cise, and is
presented in a
fairly logical
order. Sen-
tences flow
easily through-
out some of
the document.
Formatting
has been used
to make the
document
easier to read
and under-
stand, but the
formatting is
applied incon-
sistently and
does not
consistently
use best prac-
tices for the
type of busi-

16. ness writing
that it is.
The written
communica-
tion is profes-
sional. It is
mostly clear
and/or con-
cise, and is
presented in a
mostly logical
order. Sen-
tences flow
easily through-
out most of
the document.
Formatting
techniques are
mostly consis-
tent and
aligned with
best practices
for the type of
business
writing and
help the
reader quickly
understand
the message.
The written
communica-
tion is highly
professional.
It is complete-

17. ly clear and/or
concise, and is
presented in a
thoroughly
logical order.
Sentences
flow easily
throughout the
entire docu-
ment.
Formatting
techniques are
consistent
throughout,
utilize best
practices for
the type of
business
writing, and
help the
reader quickly
understand
the message.
2. Write
Professionally
Weight: 20%
Does not
demonstrate,
or demon-
strates incom-
pletely, a level
of profession-

18. al presence.
The written
communica-
tion lacks an
authentic
voice, uses an
inappropriate
tone for the
type of com-
munication,
and contains
inappropriate
vocabulary in
context. Docu-
ment does not
help to build
confidence in
the author
while main-
taining clarity
for the
audience.
Demonstrates
a passable
level of profes-
sional pres-
ence.
The written
communica-
tion has a
fairly authen-
tic voice, uses
a somewhat
appropriate
professional

19. tone for the
type of com-
munication,
and employs
contextually
appropriate
vocabulary
that attempts
to build confi-
dence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a moderate
level of profes-
sional pres-
ence.
The written
communica-
tion has an
adequately
authentic
voice, uses a
mostly appro-
priate profes-
sional tone for
the type of
communica-
tion, and
employs con-
textually
appropriate
vocabulary

20. that helps to
build suffi-
cient confi-
dence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a high level of
professional
presence.
The written
communica-
tion has an
authentic
voice, uses an
appropriate
professional
tone for the
type of com-
munication,
and employs
contextually
appropriate
vocabulary
that helps to
build confi-
dence in the
author while
maintaining
clarity for the
audience.
3. Demonstrate

21. Professional
Presence
Weight: 15%
The student
does not
describe their
channel and
style choice or
does so inef-
fectively.
The student
satisfactorily
describes their
channel and
style choice. It
may lack
some clarity
or sound
reasoning to
support the
decision.
The student
adequately
describes their
channel and
style choice
rationale. It is
mostly logical
and sound.
The student
fully describes
and makes a

22. highly logical
and sound
channel and
style choice
decisions that
are fully
explained and
supported.
4. Channel
and Style
Weight: 15%
The student
does not
describe
feedback
received.
The student
does not
explain how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
satisfactorily
describes or
lists feedback
received.
The student

23. partially
explains how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
adequately
describes or
lists feedback
received.
The student
sufficiently
explains how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
accurately
describes or
lists feedback
received.
The student
fully explains
how feedback
was used to
revise and
improve the
written com-

24. munication.
Writing does
not meet
minimal stan-
dards.
Tone is not
professional.
Communica-
tion is wholly
lacking in
logic, clarity,
and/or consis-
tent format-
ting.
Contains
many spelling,
mechanical,
formatting,
and/or gram-
matical errors.
Writing is
satisfactory.
Professional
tone is devel-
oping.
Shows moder-
ate logic,
clarity, and/or
consistent
formatting.
May contain
more than a
few spelling,
grammar,

25. mechanical, or
formatting
errors.
Writing could
be improved,
but meets
acceptable
standards.
Tone is profes-
sional.
Shows logic,
clarity, and
consistent
formatting.
May contain
few or no
spelling,
mechanical,
and/or gram-
matical errors.
There may be
a small
formatting
error.
Writing is
excellent.
Tone is profes-
sional and
sophisticated.
Shows logic,
clarity, and
consistent
formatting.
Contains no

26. spelling,
mechanical, or
grammatical
errors, and
formatting
meets
standards.
5. Use Feedback
to Refine Your
Communication
Weight: 15%
6. Write in a
professional
manner using
proper
grammar,
mechanics,
spelling, and
formatting.
Weight: 10%