The document outlines Ohio's crisis communications plan. It establishes the purpose of educating the public during emergencies and maintaining consistent messaging. The plan's strategic goals include developing partnerships, information approval processes, and pre-scripted messages. It emphasizes the importance of interagency cooperation, balancing speed and accuracy, and planning for public affairs operations. The conclusion restates that the plan ensures Ohio can transmit consistent emergency information to stakeholders.

1. Robert Glenn
Chief of Public Affairs
Ohio Emergency Management Agency
HOMELANDHOMELAND
SECURITYSECURITY
risis Communications Pla

2. “In preparing for battle I have
always found that plans are
useless, but planning is
indispensable.”
Gen. Dwight D.
Eisenhower

3. U.S. GovernmentU.S. GovernmentU.S. GovernmentU.S. Government
Veterans
Affairs
Veterans
Affairs
Dept. of The
Treasury
Dept. of The
Treasury
Department of
Transportation
Department of
Transportation
Dept. of
State
Dept. of
State
Health &
Human
Services
Health &
Human
Services
Housing &
Urban
Development
Housing &
Urban
Development
Dept. of
The
Interior
Dept. of
The
Interior
Dept. of
Justice
Dept. of
Justice
Homeland
Security
Homeland
Security
Dept. of
Labor
Dept. of
Labor
Dept. of
Defense
Dept. of
Defense
Dept. of
Education
Dept. of
Education
Dept. of
Energy
Dept. of
Energy
Dept. of
Agriculture
Dept. of
Agriculture
Dept. of
Commerce
Dept. of
Commerce
President
Vice President
Executive Office
President
Vice President
Executive Office

4. Secretary
---------------------
Deputy
Secretary
State and Local
Coordination
Special Assistant to
the Secretary
National Capital
Region Coordination
Shared Services
Legislative Affairs
Public Affairs
Executive Secretary
Department of Homeland SecurityDepartment of Homeland SecurityDepartment of Homeland SecurityDepartment of Homeland Security
Civil Rights
& Liberties
Director of the
Secret Service
International
Affairs
Counter Narcotics
Inspector General
General Counsel
Commandant of
Coast Guard
Under
Secretary
Management
Under Secretary
Science and
Technology
Under Secretary
Information Analysis
and Infrastructure
Protection
Under Secretary
Border &
Transportation
Security
Under Secretary
Emergency
Preparedness and
Response
Chief of
Staff
Small &
Disadvantaged
Business
Privacy
Officer
Bureau of Citizenship
& Immigration
Services
Citizenship &
Immigration
Service
Ombudsman

5. State of Ohio Security Task ForceState of Ohio Security Task ForceState of Ohio Security Task ForceState of Ohio Security Task Force

6. Bureau of
Motor
Vehicles
Bureau of
Motor
Vehicles
Investigative
Unit
Investigative
Unit
Emergency
Medical
Services
Emergency
Medical
Services
AdministrationAdministration
Emergency
Management
Agency
Emergency
Management
Agency
State
Highway
Patrol
State
Highway
Patrol
DirectorDirector
Homeland
Security
Homeland
Security
Assistant
Director
Assistant
Director
Ohio Dept. of Public SafetyOhio Dept. of Public SafetyOhio Dept. of Public SafetyOhio Dept. of Public Safety

7. PlanningPlanningPlanningPlanning
To achieve a goal, you need a plan.
Like building a house…
Like a budget for retirement…
Like winning a war.

8. Planning DevelopmentPlanning DevelopmentPlanning DevelopmentPlanning Development
Pre-9/11: Federal Response Plan
Incident Command System
Now: Presidential Homeland Security Directive – 5
National Response Plan
National Incident Management System
Emergency Support Function - 15

9. Ohio Homeland Security Strategic PlanOhio Homeland Security Strategic PlanOhio Homeland Security Strategic PlanOhio Homeland Security Strategic Plan
Table of Contents
Letter from Governor
State of Ohio Security Task Force
Mission Statement
Vision Statement
Strategic Goals
Core Values
Executive Summary
Introduction
Strategy for Homeland Security
Planning Process
Roles and Responsibilities
Critical Mission Areas
Detection and Prevention
Protection of Critical Infrastructure and Key Assets
Defending Against Catastrophic Threats
Information Sharing and Systems
Domestic Preparedness and Response
Continuity of Operations
Volunteer Services
Crisis Communications
Legal and Legislative
Conclusion
Appendices
Summary of Recommendations
Glossary
References
Points of Contact

10. The purpose of Crisis or Emergency
Communication is to convince the public
to act on your message.
Tell it all, tell it fast and tell the truth.
JOINT Information System
Facilitates efficient, coordinated preparation and
dissemination of information to the public to save lives,
protect property and preserve overall public safety.
Crisis CommunicationsCrisis CommunicationsCrisis CommunicationsCrisis Communications

11. Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan
PURPOSE
At all levels, the purpose of the State of Ohio Homeland Security Crisis
Communications Plan is to:
•Educate the public regarding actions taken to protect Ohioans’ safety,
security and way of life before, during and after and event;
•Induce confidence by educating Ohioans about of taking care of
themselves and/or their families through recommended protective
measures;
•Effectively communicate the coordinated actions of local, state and
federal resources and explain how these integrate effectively,
responsibly and innovatively;
•Ensure the State of Ohio speaks with a consistent voice when
discussing preparedness, response and recovery efforts during crisis;

12. Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan
PURPOSE (cont.)
•Reinforce the public’s trust in the State of Ohio;
•Activate the Joint Information System when appropriate;
•Protect its reputation for integrity and institutional responsibility;
•Minimize the chances of costly and embarrassing litigation;
•Return the State to a non-crisis communications mode as quickly as
practicable;
•Release accurate and complete information as soon as it becomes
available and can be released without detrimental effect on efforts to
alleviate the crisis; and
•Counteract the effects of rumor and inaccurate information.

13. Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan
STRATEGIC GOALS
•Develop (Review and Revise) the Crisis Communications Plan;
•Develop partnerships for outreach and coordinated public information
efforts;
•Develop clearly defined policies and procedures for information
approval and release authority;
•Develop plans for a Joint Information Center (JIC) to coordinate public
information during a high-profile news event such as a terrorist attack on
Ohio;
•Develop pre-scripted messages designed for rapid dissemination
through the media to inform, reassure, and protect the public;

14. Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan
STRATEGIC GOALS (cont.)
•Translate the homeland security advisory system into operational use;
•Develop plans to deals with citizens with special needs; and
•Develop and implement exercise and training programs for crisis
communications efforts.

15. Planning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis Communications
Considerations
•Every incident affects everywhere.
•Public affairs has never been more important. We are operators.
•“Is it terrorism. What are you doing about it? Who’s to blame?”
•Balance speed and accuracy.
•Importance of interagency management and cooperation.
•Consistency is essential to maintaining public confidence.
•Importance of scientific and medical expertise.

16. Planning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis Communications
Look at the Process
•Who talks – first?
•Where will you stage the media in relation to the incident?
•Who is in charge?
•Who is coordinating?
•What are your assets to support a large, continued operation?
•Can your boss face the press?
•Do you have depth for round the clock operations?
•If the worst happened today, could we accomplish the
mission?

17. “Get off the beach!”
Don’t wait to begin
• planning
• forging good relationships
• communicating

18. ConclusionConclusionConclusionConclusion
•Purpose is to provide the public, legislature, news media and other
stakeholders necessary information related to the safety, security and
capable response of coordinated State of Ohio resources and
information during an emergency such as a terrorist attack that will
generate a significant amount of immediate media coverage.
•The plan ensures Ohio transmits consistent messages to various
audiences and focuses a strong effort to educate and inform these
audiences with messages that help them comprehend the State’s
measures taken to respond to, recover, and prepare for future events.
•In accordance with similar plans set forth in the State of Ohio Homeland
Security Strategic Plan, this crisis communications plan will be examined
and updated at regularly set intervals.

19. Questions?Questions?
Robert Glenn
Chief of Public Affairs
Ohio Emergency Management
Agency
phone: (614) 799-3695
rglenn@dps.state.oh.us
Ohio Homeland Security
Ohio Dept. of Public Safety
1970 W. Broad St.
Columbus, OH 43223
phone: (614) 387-6171
fax: (614) 752-2419
www.homelandsecurity.ohio.gov