Design for the improvement & up-gradation of entry-level and junior-level employee.

1. EFFECTIVE
&
STRATEGIC
COMMUNICATIOND AT E – 1 3 - 0 1 - 2 0 2 0 C O N D U C T E D BY
P R A M I T G U P TA

2. OBJECTIVE
Defining Critical Messages
Learning by Listening
Avoiding Misunderstandings
Giving Good Feedback
Reaching the Right Audiences

3. WHAT IS COMMUNICATION ?
The root word Communication is the Latin
word Communicare. Which means “ to make
common to many, share”
Therefore, Communication is the process of
sharing thoughts, ideas, and feelings with
each other in commonly understandable
way.

4. COMMUNICATION PROCESS
Sender
Encodin
g
Message
Decodin
g
Receiver
Feedbac
k
Noise

5. WHAT IS MISCOMMUNICATION
Miscommunication is
a failure to get a
message across or
lack of clear
communication.
When you leave a
message for
someone and it
doesn't get recorded
properly, this is an
example of
a miscommunication.

6. TYPES OF MISCOMMUNICATION
Asynchronous communication: Where Communication doesn’t happen in real
time. E.g. Emails, Notice, Nuggets, Declaration etc.
•Misperception
•Misinterpretation
•Misconception
Synchronous communication: Communication happens in real time. E.g.
telephone, meetings, etc.
No communication: Where there is no verbalcommunication.
•Fear
•Assumption

7. WHY COMMUNICATION FAILS
There are 3 main reasons why communication
fails.
• Misperception
• Misinterpret
• Misconception

8. MISPERCEPTION
Misperception It occurs when a person perceived something wrongly or incorrectly.

9. MISINTERPRET
It occurs when apersonwrongly interpret something.

10. MISCONCEPTION
It occurs when there is mistaken viewor opinion about somefact.

11. HOW CAN WE AVOID MISCOMMUNICATION
Think before you speak.
Clarity in speech.
Grabbing attention.
Don’t assume.
Re-confirm.

12. WHAT IS EFFECTIVE COMMUNICATION
Effective
successful in
producing a
desired result
Communication
exchanging information or
news
Effective communication is when a person wants a
desired outcome by sharing key information or news.

13. ARE YOU COMMUNICATING EFFECTIVELY?

14. CHARACTERISTICS OF EFFECTIVE
COMMUNICATION
Characteristics
of
Effective
Communication
Clear
Message
Correct Message
Complete
Message
Precise Message
Reliability
Consideration of
the Recipient
Senders
Courtesy

15. ADVANCE MODEL OF COMMUNICATION
Physiology
Physiology
State
Internal
Representation
126bps,7+-2
Events
First day in work
First Kiss
26/11 Mumbai Attacks
Behavior
DO the process of
Delete
Distort
Generalize
Investing Money
Going Office
Making Friends

16. V.A.K.O.G
 Visual
 Audiotory
 Kinesthetic
 Olfactory
 Gustatory
Only useful for us

17. VISUAL LEARNING
Characteristics of Visual
styles:
 Learn through seeing and
reading
 Observes rather than talks or
acts
 Prefer written directions
 Often good readers
 Usually a good speller
 Memorizes by seeing graphics
and pictures
 Remember faces
Visual learning style - This means you learn
by seeing and looking

18. AUDITORY LEARNING
Auditory learning style – this means you learn
by hearing and listening
Characteristics of auditory
style:
 Learn through listening and
talking
 Remember what they hear
better than what they see
 Prefer to listen to instructions
 Enjoys Talking
 Talks to self aloud
 They remember what they hear
more clearly than what they see
or feel
 Discuss what you have learned
with other

19. WHAT IS STRATEGIC COMMUNICATIONS?
Strategic Communication can mean either
communicating a concept, a process, or data
that satisfies a long term strategic goal of an
organization by allowing facilitation of
advanced planning, or communicating over
long distances usually using international
telecommunications or dedicated global
network assets to coordinate actions and
activities of operationally significant
commercial, non-commercial and military
business or combat and logistic subunits.

20. BENEFIT OF PLANNING / BEING STRATEGIC
 Focus your activities to greatest effect
 Ensure good use of limited resources
 Integrate into your day to day work
 “singing off the same song sheet”
 Creative thinking to old challenges
 Achieve results for your community

21. HURDLES TO STRATEGIC
COMMUNICATIONS
• Leadership
• “Buy in”
• Time
• Resources
– Solution? Build your strategic communications planning into
your planning cycle

22. 6 EASY STEPS – TO STRATEGIZE
1. Workplan
2. Mapping & Analysis
3. Messages
4. Actions
5. Implement
6. Evaluation

23. NEURO-LOGICAL LEVELS OF COMMUNICATION
Spirituality
(Purpose)
Identity
(sense of
self)
Beliefs &
Values
(core believes &
valuesCapabilities
(competences/skills/qualiti
es)
Behaviour
(Specific verbal & non-
verbal)
Environment
(what is outside/context/clothing)
Who/What
else?
Gregory
Bateson Model

25. The Strategic & Effective Communication Programme
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