Social networks have become an important part of modern life, as evidenced by the abundant data online showing their relevance. The tools for social networking are growing rapidly. Social networks have forever changed the marketing environment. Stories are essential to human experience as they provide context and inspiration. For brands to effectively use social media storytelling, they must understand the stories their brand can tell, engage with conversations around their brand values, and find ways to contribute relevant stories. Brands can learn from filmmaking and game design techniques to craft compelling brand stories on social media.

2. No one can deny the importance
of social network in our days.

3. data proving its relevance
are all around the web.

5. The tools for social
network are growing
faster and faster as well.

6. Social Network has changed
marketing
environment forever.

12. Lets talk about
stories?

13. Stories are the essence of human experience.

14. Stories give us context, and context help
us to understand things.

15. Stories inspire and motivate people to action.

16. and stories have proven its value in all kinds of human activities.

17. So the question becomes on how to apply
story concepts at the social media environment

18. First of all, you need to understand
what stories your brand
can attach to or tell.

19. Then, you gotta track conversations
that are attached to your brand’s values.

20. Finally, you must find a way to make your brand
fill the gap between stories that are being told and
stories that you can tell.

21. We believe there are
TWO WAYS that you can do it.

22. 1. Learning with the guys from filmmaking
2. Learning with the guys from game design.

23. 1. Lessons from filmmaking.
•
•
•

24. Coca-Cola have done it beautifully

25. And people reacted to their story!
•
•
•
•

26. Gatorade also got a great story.

27. And everyone enjoyed so much!
•
•
•
•
•

28. In both examples, we had:

29. 2. Lessons from game design
•

31. 2. Lessons from game design
•
•
•

32. PEPSI showed us how to inspire stories.

33. Responses were amazing!
•
•
•
•
•

34. FIAT MIO invited adventurers for a journey

35. And people got the cause.
•
•
•
•

36. In both examples, we had:

37. Social network is all about conversations.
Storytelling is all about conversations.

38. And every
BRAND has stories to tell.

39. So you just have to master
the art of storytelling.

40. What are you waiting to
inspire people to share your brandstories?

41. Hands on and
let the adventure begins!