What is a pivot, when should you do it and what do you need in order to successfully pivot in your startup? That's what this presentation is all about

1. the dreaded “P” word
by ben yoskovitz
@byosko

3. Let me introduce myself...
Acquihired Started writing Big
Exited
instigator blog (but not a win!
real win)
check out: http://instigatorblog.com

4. And now I’m an author.
Pre-order
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(please)
check out:
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5. What is Lean Analytics?
what. why. when. how.
✓what makes a good metric
✓the one metric that matters
✓business model flipbook
✓lean analytics stages
✓problem / solution canvas
✓analytics in the enterprise
check out:
http://leananalyticsbook.com

6. ok, so what the hell is a pivot?
(and is it really such a bad thing?)

7. first, let’s talk about what a pivot isn’t.

8. pivot pivot pivot pivot pivot pivot pivot pivot pivot pivot
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it’s not a meaningless word.
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9. beware the “lazy pivot”
from www.imfunny.net

10. you’re not starting over

11. a pivot is a shift in one aspect
of your startup’s focus based
on validated learning

12. Examples of pivots
from b2c to b2b.
consumer reading tool
to content suggestion
tool to reporting tools.
from friends to moms.

13. 6 things you need to pivot successfully.

14. #1 big vision

15. #2 deep understanding of the problem

16. #3 validated
learning
(not like this guy)
http://gawker.com/5814228/street-beggar-seeks-funding-for-his-iphone-startup

17. #4 actual (falsifiable) hypotheses
http://www.krtc-je.sg/success-in-primary-maths-and-science-a-personal-sharing/

18. #5 metrics and lines in the sand

19. #6 a passion for the pivot
http://laughingsquid.com/rainbow-collared-plush-care-bear-coat/

20. without these, how will you know if your pivot works?

21. and even if it does work, will you care?

22. Lean Analytics Cycle

23. What should you work on?

24. GUTS + BRAINS
http://www.creativeuncut.com/gallery-14/mvc3-wolverine.html http://www.comicbookreligion.com/?c=29&Professor_X_Charles_Xavier

25. PRAGMATISM + PASSION
<3

26. so go forth and pivot. properly.

27. Thank you.
follow me. email me.
@byosko
instigatorblog.com
byosko@gmail.com
subscribe. pre-order!
leananalyticsbook.com