Story@Home: Social Media, Part 1 & Part 2

Story@Home: Social Media
Part 1 & Part 2
Presented by Tauni Everett, Emily Hill & Stephanie Hansen

Tauni Everett
PR Professional & Conference Organizer
Website: www.snapcreativity.com &
www.snapconference.com
Twitter: @taunitweets @snapconf
Facebook: www.facebook.com/snaptheconference
Pinterest: www.pinterest.com/snapconf
Instagram: www.instagram.com/tauni
LinkedIn: http://www.linkedin.com/profile/view?id=3881604
Social Media Part 1 Presented by Tauni Everett, Emily Hill, and Stephanie
Hansen

• Launched in February 2004.
• Started as a networking site for college students before
opening to everyone over the age of 13 with an email
address in 2006.
• Boasts over 1 billion registered users as of September
2012.
• Reports more than a trillion page views a month; about 50
percent are made on a mobile device.
• Removes approximately 20,000 profiles a day for various
infractions.

Hansen

Stephanie Hansen
Community Manager, Social Media Specialist,
& Chief Unicorn Wrangler
Website: www.thedailyblarg.com
Twitter: @sahans
Facebook: www.facebook.com/thedailyblarg
Instagram: www.instagram.com/sahans
Pinterest: www.pinterest.com/sahans
LinkedIn: www.linkedin.com/in/hansenstephanie

Hansen

What is Twitter?
Launched March 21st, 2006…its 7th birthday was yesterday.

Started by asking users to share “What are you doing right now?” in
140 characters or less.

Reports over 200 million active users sending 400 million tweets each
day.

Known as a place to share news, debate politics, exchange ideas, tell
jokes, share stories, or talk about what you made for dinner…all in
real time.

Considered micro-blogging--sharing small bits and pieces of life in a
few words.

Accessed via web browser, online/desktop applications, and mobile
devices.
Hansen

What Does It Look Like?

Hansen

What Does It All Mean?
1. Navigation Bar
Click on an icon to take
you to your home
screen, mentions, or
search.
2. Profile
View your recent
tweets, profile,
followers, and who you
are following
3. Compose Tweet
Share your 140
characters of wisdom
here.
4. News Feed
Read what those you
follow are saying.
5. Settings
Change your profile
image, about info,
Hansen

What is Instagram?

Instagram Launched October 2010.

The program allows you to take photos, edit, apply filters, and share
photos using your mobile device.

Instagram is an iOS- (iPhone, iPod Touch) and Android-based photo
editing and sharing application.

As of January 2013 Instagram had over 90 million active users.

Instagram allows you to share photos with other social networks
such as Facebook and Twitter.

Hansen

What Does It Look Like?

Hansen

Home
Screen SearchTake
Photo News
Feed Profile
Focus and Snap What Does It All Mean?

Filters

Like
Photo

Leave
Commen
t

Online Profile

Hansen

Why use Twitter?
Quick and easy way to share and get information.
It’s fun to be creative in 140 characters or less.
Keep track of kids’ online profiles.
Communicate easily with like-minded groups participating in moderated
chats.

Why use Instagram?

Instantly take, edit, and share photographs.

Easy “mobile scrapbook” on the go.
View and enjoy photos from family and friends.
Find people with similar interests such as dogs or food or unicorns.
Hansen

Emily Hill
Writer, Editor, Social Media Junkie Specialist
Website: www.isthisREALLYmylife.com
Twitter: @emihill
Facebook: www.facebook.com/isthisREALLYmylife
Pinterest: www.pinterest.com/emihill
Instagram: www.instagram.com/emihill
Google+:
plus.google.com/u/0/117193490485837330328
/
Hansen

What is Google Plus?

• Launched in June, 2011.
• Started as Google Circles with an emphasis on organizing people
in your network—friends, family, business associates, Twitter
peeps.
• Considered Google’s attempt to compete with Facebook . . . but
Google Plus isn’t trying to be Facebook.
• Boasted 500 million registered users as of December 2012 but
less than half are active on a monthly basis.
• Known for Google Hangouts and Communities (covered in Social
Media Part 2).

Hansen

What does it look like?

Hansen

What does it all mean?
4
1 2

3
1. Navigation bar
Click on an icon to view your
profile, explore popular posts,
browse communities, etc.

2. News feed
Select a tab to view posts from
your various “circles.”

3. Suggestions & notifications
See upcoming events,
trending topics, users to follow,
etc.

4. Profile & settings
Decide who sees what and
when and how you want
notifications.
Hansen

What about Google Plus Circles?
1. Organize people into groups (or “circles”); add people to multiple circles.
2. Click on “Find people” to see other Google Plus members you might know.
3. Select “Added you” to see who has added you to their circles.

2

3

1

Hansen

(Google Plus Circles continued)
Choose which blog posts to share with which circles.

Hansen

Why use Google Plus?
• Google Circles are an easy and intuitive way to manage
relationships.
• Profile setup and privacy settings are a breeze.
• Google+ Hangouts are “chatrooms on steroids” and a great way to
interact with like-minded groups.
• Google Communities enable you to interact with those who share
similar interests. Post photos, videos, events or host discussions in
Hangouts.
• Sharing content is safe; Google+ lets you instantly assign a privacy
level to content as you share it.
• Google Photo Galleries allow instant mobile uploading, powerful
editing tools and easier photo viewing.
Hansen

Hansen

The Power of Twitter for Your Family
With Twitter you can:

• Preserve your online presence.

• Micro-blog quick memories on the go.

• Create family tracking with # (hashtags) such as
#HansenFamilyReunion to keep up to date on family happenings.

• Make lists to organize family members, friends, and others.

• Provide an example of proper online etiquette for future family
members.

• Stay up to date on technology younger family members use.

Hansen

Twitter Lists and # Hashtags

Lists: # Hashtags:
• Organize people into lists • Easily track and watch
such as family, friends, events with # hashtags
and companies. (#grammys or
• Easily sort and read #unicorns).
tweets from each list. • Create your own
• Control privacy easily. hashtags for an online
chat with family
(#FamilyChat).

Hansen

Online and On the Go Applications

Tweetdeck Hootsuite Twitter Tweetcaste
r

Online and Mobile App Online and Mobile App Online and Mobile App Mobile App

Hansen

Preserving Memories for the Future
Genealogy isn’t all about looking into the past. It’s also about saving
information for the future.

• Your camera isn’t always in your pocket but your phone usually is.
Capture those funny, cute, and amazing moments on Instagram.

• Services from sites such as Blurb.com and Keepsy.com allow you
to turn your Instagram photos into tangible photo and memory
books.

• Instagram offers an online feed of your photographs you can send
to family members and friends.

• Instagram will store your photos for free…but we all know the
memories from those photos are priceless.

Hansen

The Power of Google Plus for Family History

Do you really need one more social media platform?

Circles + Hangouts + Communities + Explore = YES!

With Google Plus you can:
• Connect with genealogists and family history writers (CIRCLES).
• Have real-time conversations with up to 10 people (HANGOUTS).
• Join groups built around your areas of interest (COMMUNITIES).
• Keep up-to-date with the latest genealogy-related news
(EXPLORE).

Hansen

Google Plus Circles
• Organize people into groups (similar to setting up lists in Facebook).
• View updates for a specific circle by clicking on that tab on your homepage.
• Create a genealogy circle and view updates from those contacts.

Hansen

Google Plus Hangouts
• Chat face to face with up to 10 people.
• Connect using your computer, laptop, smartphone or tablet.
• Broadcast live video conversations to the public using “Hangouts on Air.”

Hansen

Google Plus Communities
• Give different groups/interests a home base (book club, family,
photography, cats,).
• Post videos and photos, plan events, exchange ideas and schedule
Hangouts.
• Create and/or join a community, and then stay up to date with your mobile
device.

Hansen

Genealogy & Family History Communities on G+
Tech for Genealogy & Family History Researchers
https://plus.google.com/communities/117080274196807817033

Genealogy
https://plus.google.com/u/0/communities/111735994125443153155

Genealogy Tech

Family History Writers

Genealogy & Family History for Non-professionals (private)

DearMYRTLE’s Genealogy Community

Can’t find a community that fits your needs? Create one!

Hansen

Google Plus Explore (and Search)
1. Find out what is “trending” (popular) on Google Plus.
2. Decide how many posts should appear in your Home stream.
3. Search for a topic to find new content; save searches for easy future
browsing.
Note: Fine-tune your Explore page by following different Google Plus pages.

2
3

1

Hansen

Presented by Tauni Everett, Emily Hill, and Stephanie Hansen

Story@Home: Social Media, Part 1 & Part 2

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Story@Home: Social Media, Part 1 & Part 2