New business startup
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my journey to a new adverture in business - trials, tribulations and learnings.
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New business startup
- 1. New Business Startup “If at first you don’t succeed… Try doing it the way your wife told you!” © 2010 Handel Barr Learning, Inc. All rights reserved.
- 2. What Was I Thinking? • The market’s down • Work has come to a halt • My 401K is now a 201K • I’m old enough to retire • It’s going to cost a lot of money • I’ll lose a lot of sleep • People will laugh at me • My wife keeps saying “Are you sure?” © 2010 Handel Barr Learning, Inc. All rights reserved.
- 3. Why Do I Think This Will Work? • No Competition • Cheaper price for better results • Target market has problems • I’m smarter than average • I’ve got nothing else to do • I know it will work • It’s just got’ta work © 2010 Handel Barr Learning, Inc. All rights reserved.
- 4. How I Did It • Business plan • Competitive research • Market research • Bought a mailing list • Hired a designer – Artwork – make it pretty – Web designer – make it sell – Web based game – I hope it works © 2010 Handel Barr Learning, Inc. All rights reserved. $£€ ¥¢$
- 5. Then I Found Out • Need to file a patent • Need to register my trademarks • Need to come up with a brand name • Need to come up with a product name © 2010 Handel Barr Learning, Inc. All rights reserved.
- 6. My Learnings • It costs a lot more than estimates • Nothing is free • Bartering works © 2010 Handel Barr Learning, Inc. All rights reserved.
- 7. My Learnings • Everything takes twice as long as forecast • You cannot get all you want the first time • You make compromises all along the way • Social media takes a bunch of time © 2010 Handel Barr Learning, Inc. All rights reserved.
- 8. My Learnings • You have to try and try again • And again • And again © 2010 Handel Barr Learning, Inc. All rights reserved.
- 9. My Target Market © 2010 Handel Barr Learning, Inc. All rights reserved.
- 10. Results So Far © 2010 Handel Barr Learning, Inc. All rights reserved.
- 11. Market Research • Innovation is key to growth and success • Market needs are key to successful innovation • Needs are based upon what JOB needs to get done © 2010 Handel Barr Learning, Inc. All rights reserved.
- 12. Questions To Ask • What makes the job challenging or frustrating? • What is time consuming about the job • What often goes off track when doing the job • What is wasteful or low yielding about the job © 2010 Handel Barr Learning, Inc. All rights reserved.
- 13. How You Can Help • Come play with me • Field test The Start – What do you say to a naked lead? • Learn about story telling • 2 hours of fun and learning • Food & drink © 2010 Handel Barr Learning, Inc. All rights reserved.
- 14. Why I Need You • Games get better each time they are played. • No amount of field testing is enough. • I have to make sure I am in sync with my prospective customers. © 2010 Handel Barr Learning, Inc. All rights reserved.
- 15. Thank You • Bill Barr • Handel Barr Learning Inc. • PO Box 486 • Blowing Rock, NC 28605 • 828-295-8022 office • 828-773-6213 mobile © 2010 Handel Barr Learning, Inc. All rights reserved.