What does your brand believe?

•Download as PPTX, PDF•

0 likes•154 views

The document outlines an agenda for a conference on helping brands stay true in a changing world. The first presentation will discuss how meaning, clarity and influence can drive brand growth. The second presentation is titled "Cannes Deconstructed: What defines the best creative solutions?". The final part of the agenda is a panel discussion on harnessing creativity to create growth. The document then provides nine principles for helping brands stay true to their core identity and purpose. The principles include spending more time thinking about why the brand exists, rediscovering the brand's original purpose rather than reinventing it, focusing on telling the brand's core story rather than all possibilities, and making the brand's truth remarkable in order to be influential rather than persuasive

Marketing

15.00 – 15:05
Welcome
15:05 – 15.35
Helping brands stay true in a world that never stands still
15.40 – 16:25
Cannes Deconstructed: What defines the best creative solutions?
16:25 – 16:35
Break
16:35 – 17:00
Panel Discussion: How can we harness creativity to create growth
Today’s agenda

Staying true in a world
that never stands still
An antidote to chaos

Sales Growth
Complexity & Ambiguity
Experiential/Event Marketing
Customer Advisory Boards
ROMI
Marketing Automation & Sales Enablement
SEO
SEM
Customer Engagement
Content Marketing
Context Marketing
Customer Loyalty
Lead Generation
Vanity Metrics
Customer Relationship
Customer Experience
Social Media
Influencer Marketing
Marketing Automation
AI
Customer Journey
Omnichannel
Attribution
Geofencing
Hyperlocal
Clickbait
Growth Hacking
Viral
Thought Leadership Synergy
Purpose
Native Marketing
User-Generated Content
Transparency
Algorithm
Interactive Content
Voice Search
CRM
What you’re expected to know
Data
Micro-Moments
Account-Based Content Marketing
Customer Experience Management

Average lifespan of a CMO
is as low as 18 months
True digital transformation takes 3 years

Change challenges truth
Keep asking yourself… WHY?

2.
Rediscovery is better
than Reinvention.

Don’t confuse observations
with insights
3.

Observation:
Because we want
to be beautiful
Why do we tan?

Insight:
Because we want
to connect with others
Why do we tan?

Key Visuals & Films Sun Finder Platform pizbuin.com Multiple Digital & SoMe Assets
+ + +

Focus on your story…
not all your possibilities.
5.

We know who buys flowers…
We know when they buy them…
We know who they buy them for…
We know what flowers they buy…
BUT… we don’t know why they buy them…

It’s not about
the flowers,
it’s about the
humans
sending the
flowers

Combining AI and
human insight
creates
automated
marketing that is
actually relevant
2-3x
click
rate
4-5x
conversion
rate

Your story
is powerful…
choose your words
carefully.
5.

The value
of a good story
The Significant Objects Project

The value
of a good story
The Significant Objects Project
Object: Wooden Mallet
Original price: 33 cents.

The value
of a good story
The Significant Objects Project
Object: Wooden Mallet
Original price: 33 cents.
Final price: $71

Give your positioning
a position.
7.
#TakeAKnee

INVESTMENT €50 MILLION
Make your truth
Remarkable!
8.

This document discusses how companies can embrace digital transformation to succeed in today's marketplace. It provides 6 qualities of companies built for the future of digital: 1) Understanding the difference between principles and platforms, 2) Ensuring management and employee buy-in of digital strategies, 3) Not treating digital as a beta test but fully embracing new technologies and channels, 4) Recognizing that all companies are now media companies whether they like it or not, 5) Letting smart business decisions not personal opinions guide digital strategies, and 6) Approaching digital as a sales not just marketing conversation. It also shares examples from companies like Block Imaging and Yale Appliance that have seen success through content marketing and digital transformation.

Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16

Frosmo

Increased revenue. That’s the reason why we spend so much on analytics and data gathering. However, in our quest for data we tend lose sight of the goal and misinterpret the data as a result. We can track any data we like. Technology doesn’t limit that, regulations do. But just because we can, doesn’t mean we should. Aside from moral objections, collecting a large quantity of data just doesn’t compensate for the lack of quality. What data provides us with is speed. With the right data we can already see what does and what doesn’t work without having to run additional tests. What data also provides us is knowledge. A hell of a lot of knowledge. Timo Luoto is the Chief Business Development Officer at FROSMO and also a Member of the Board of mobile game studio Dodreams. You'll find the video of this, and other inspiring FrosmoX16 presentations, on www.frosmo.com/frosmox16

BizBashPresentation_MKTG

Kerry Lange

The document discusses how to create meaningful face-to-face connections at business events in a digital world. It recommends establishing a clear value proposition and objectives for the event by understanding the client and context. It also suggests knowing the target audience and plotting an attendee journey that provides high-touch experiences, effective networking, and problem-solving opportunities. The takeaways are that B2B events can succeed by focusing on creating value for attendees through surprise touches in their journey and meaningful brand experiences for sponsors.

Power Presentation Database Management

Andre Williams

Gathering the right information from clients is essential for real estate agents to serve their needs and win business. The document outlines questions real estate agents should ask clients to gather information about their needs, priorities, timelines and goals for both buying and selling properties. This includes understanding what is most important to clients about locations, school systems, intended length of stay, and how the agent can make the experience a "10". It also suggests asking sellers about property features, values, timelines and tax considerations.

10 Crucial Tips You Need to Learn to Keep Your Customers Happy

Richard Kimber (CMICS)

Keeping customers happy is important for businesses. Negative customer experiences can cost businesses through time, money and reputation. It is more expensive for businesses to acquire new customers than retain existing ones. Proper customer service planning can help prevent issues and create loyal customers. The customer experience should be deliberately designed based on what is most important to both the business and customers.

How to create a real estate marketing plan

Black Box Social Media

Designing for Real-Time Marketing

tylertravitz

This document discusses real-time marketing and design. It defines real-time marketing as marketing performed on-the-fly to determine the optimal approach for a particular customer at a specific time and place. It emphasizes that speed and agility are now crucial competitive advantages. It outlines best practices for real-time design such as setting up for success, keeping teams small, knowing roles, going with intuition, prototyping simply, tracking results, and addressing challenges around work quality, social media focus, and legacy systems.

Innovation, Profit Guide

CMassociates

This presentation, which was delivered at the Satori Consulting Conference in November, 2018 outlines how the "Age of the Consumer" and the increased clout consumers have relative to brands and advertisements came to be, and how it also helped to evolve influencer marketing to what it is today. We then wrapped up by discussing how marketing personalization is truly the wave of the future for marketers,brands and consumers and is likely the next hot spot where brands can 'win' by successfully building this into their marketing strategy and plan.

Social Marketing: Turn Your Story into Sales (Manta.com)

Manta

[Apresentação em inglês] O Futuro das Vendas

Adriano Gilbert de Aquino l WSI Marketing Digital

The Art & Science of Value Creation: 3 Traits of Great Value-creators

Jay Selnick

Welcome to a Growth Hacker's Day

Julien Le Coupanec

Wakster marketing with entertainment

BizSmart Select

BizSmart Lunch & Learn Webinar Presenter - Philippe Ingels Company - WAKSTER Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?

Ye Jo Public Hai Ye Sab Janti Hai| Ideas on Marketing for startups

Punit Modhgil

Socialnomics

Harrison Tonne

The document provides advice for small businesses on using social media and other communication tools for marketing and growing their business. It emphasizes building relationships over time through authentic engagement on social platforms, using content like blogging to build a brand, and remaining passionate about helping customers as the core goals rather than a focus on quick money or advertising. Patience is advised as the keys to success.

Marketing From The Heart - How Customer Experience creates Magic

Sangram Vajre

What Comes After Content

BuiiTime

This document discusses how marketing has evolved from traditional methods like cold calling to more complex digital marketing using many different technologies. It argues that content marketing, while important, has become overwhelmed by the number of available marketing technologies it is difficult for companies to implement and optimize effectively. The document proposes that companies should consider paying prospects directly with money instead of only using content, as money can more directly address a prospect's opportunity costs and lead to more meaningful discussions and sales. Paying prospects is presented as a simpler alternative to complex content marketing technology systems.

The future of marketing - 5 survival tips for marketers!

Subhakar Rao Surapaneni

The presentation outlines the changing face of digital marketing and future idea to the digital marketers. To build customer experiences, marketers should take note of the hottest trending technology and streamline marketing strategies with changing technology for businesses to survive. With the era of artificial intelligence embracing digital media, marketers should scale up to smart marketing innovations that needs to be plotted to drive customers down the marketing funnel.

Elders Real Estate National Conference - Cairns 2015 - Peter Brewer

Peter Brewer

Graham is a real estate agent who uses an aggressive marketing strategy involving door knocking to build his business. He believes in being proactive and maintaining regular contact with clients to provide feedback. Graham recognizes the need to embrace technology and digital platforms to stay relevant and connect with potential clients. The document discusses how real estate agents need to establish an online presence through their own website, social media profiles, and video in order to effectively market their services and compete in today's digital landscape. It emphasizes building digital profiles that serve clients' needs as the future of the industry.

Where To Spend Your Marketing Budget - Social media Vs Website

Xpand Marketing

Social media Vs your website: Where should you be investing in 2023? Presented by: • Jag Panesar • Danni Johnson Discover: • How your audience are using social media and Google to find your business. • Future predictions for social media in the B2B arena. • Future predictions for websites and SEO in the B2B arena. • How to decide where to invest your budget. • Useful tools https://xpandmarketing.co.uk/

Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...

Deanna Lazzaroni

The Levitan Pitch Presentation

Peter Levitan & Co.

Winning with Authority - 15 Experts on Integrated Online Marketing

TopRank Marketing Agency

15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion. Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others. This eBook was produced for Copyblogger Media by TopRank Online Marketing.

Osudio Presentation marketing momentum Victor Terpstra

Faces of Content

This document contains a sales slide deck for Osudio, an e-commerce company with 20 years of experience. The slides discuss trends in omnichannel retail like the growth of mobile shopping and use of big data. Facts are presented on high cart abandonment rates and the importance of meeting customers across channels. Ten conclusions are provided on how to succeed in omnichannel retail, such as making it a c-level priority, being customer-centric, having a clear vision, and avoiding lazy data decisions.

Ten Core Concepts for Communicating Value in Industrial Markets

Rhett Talley

Digital Expert PART1 - When Digital Becomes Huma

Tom Fleerackers

The document discusses digital marketing and building brands with digital at the core. It introduces the digital value model, which helps build value propositions for the future by evaluating a company's "state of digital." It also discusses how the relationship with customers will change in the future, with both digital and human relationships becoming important - the digital relationship provides automation and data while the human relationship provides empathy, creativity and passion. The ultimate customer relationship of the future will combine both digital and human relationships for maximum customer intimacy.

Professional use of social media

Ib Potter

This document discusses using social media for professional purposes. It emphasizes that social media marketing requires understanding the target audience and their needs in order to develop effective campaigns. Key aspects include defining relevant key performance indicators, crafting concepts and messages tailored to the audience, and selecting appropriate marketing channels to reach the audience. While exposure is possible through free social media, paid promotions are often needed to achieve meaningful engagement and leads.

Building A Content Marketing Strategy

Content Marketing Institute

The Science behind a successful Content Marketing Strategy

BOSON Content NV

What's hot

Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...

Ian Turner

Social Marketing: Turn Your Story into Sales (Manta.com)

Manta

[Apresentação em inglês] O Futuro das Vendas

Adriano Gilbert de Aquino l WSI Marketing Digital

The Art & Science of Value Creation: 3 Traits of Great Value-creators

Jay Selnick

Welcome to a Growth Hacker's Day

Julien Le Coupanec

Wakster marketing with entertainment

BizSmart Select

Ye Jo Public Hai Ye Sab Janti Hai| Ideas on Marketing for startups

Punit Modhgil

Socialnomics

Harrison Tonne

Marketing From The Heart - How Customer Experience creates Magic

Sangram Vajre

What's hot (9)

Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...

Social Marketing: Turn Your Story into Sales (Manta.com)

[Apresentação em inglês] O Futuro das Vendas

The Art & Science of Value Creation: 3 Traits of Great Value-creators

Welcome to a Growth Hacker's Day

Wakster marketing with entertainment

Ye Jo Public Hai Ye Sab Janti Hai| Ideas on Marketing for startups

Socialnomics

Marketing From The Heart - How Customer Experience creates Magic

Similar to What does your brand believe?

What Comes After Content

BuiiTime

The future of marketing - 5 survival tips for marketers!

Subhakar Rao Surapaneni

Elders Real Estate National Conference - Cairns 2015 - Peter Brewer

Peter Brewer

Where To Spend Your Marketing Budget - Social media Vs Website

Xpand Marketing

Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...

Deanna Lazzaroni

The Levitan Pitch Presentation

Peter Levitan & Co.

Winning with Authority - 15 Experts on Integrated Online Marketing

TopRank Marketing Agency

Osudio Presentation marketing momentum Victor Terpstra

Faces of Content

Ten Core Concepts for Communicating Value in Industrial Markets

Rhett Talley

Digital Expert PART1 - When Digital Becomes Huma

Tom Fleerackers

Professional use of social media

Ib Potter

Building A Content Marketing Strategy

Content Marketing Institute

The Science behind a successful Content Marketing Strategy

BOSON Content NV

The Art of Storytelling for Businesses

Safal Niveshak

About Daily Deal Builder

Chris Powell

This document summarizes a webinar about starting a daily deals business. It discusses how entrepreneurs are capitalizing on daily deals by putting themselves in the middle of the relationship between customers and merchants. The presenters will show how to start quickly without many typical startup requirements. Three fundamental truths about commerce are discussed as the basis for daily deals businesses. Attendees will learn strategies for marketing, driving traffic, and leveraging customer lists to profit from daily deals. The webinar promotes a software platform and services that automatically handle all aspects of running a daily deals business.

Designing with Purpose – How to Differentiate Through Authenticity and Trust

Josh Levine

Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.  Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.

Designing with Purpose—Differentiating Through Authenticity and Trust

Cake and Arrow

10 B2B Masters Reveal Their Storytelling Secrets

It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story. That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts: Jay Baer Beth Comstock Jason Miller Jonah Sachs David Raab Bryan Eisenberg Bryan Kramer Lee Odden Tim Washer DJ Waldow We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg

GroupM and Microsoft Advertising Planning Summit 2019

MSFTAdvertising

The document outlines the agenda for a GroupM and Microsoft Advertising Planning Summit. The agenda includes presentations on the intersection of search and creativity, demystifying search, available search resources, and the power of search data. It also provides details on several breakout sessions that will explore different dimensions of creativity in search, such as being creative with search moments and motivations, keywords, copy, and search data. The goal is to discuss how creativity can be applied to search and the future of search, including chatbots, visual search, voice, and new experiences.

Sales Productivity Tips from the Experts

Mark Gibson

This document is a collection of tips for improving sales productivity from various experts. It is edited by Mark Gibson and Rajesh Setty and contains 25 chapters offering short articles on topics like listening skills, negotiating, using social media, and storytelling. The tips are intended to help salespeople improve their performance and better meet customer needs through strategies like disagreeing respectfully with clients to gain their trust, focusing on listening over talking, and reusing high-quality content.

Similar to What does your brand believe? (20)

What Comes After Content

The future of marketing - 5 survival tips for marketers!

Elders Real Estate National Conference - Cairns 2015 - Peter Brewer

Where To Spend Your Marketing Budget - Social media Vs Website

Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...

The Levitan Pitch Presentation

Winning with Authority - 15 Experts on Integrated Online Marketing

Osudio Presentation marketing momentum Victor Terpstra

Ten Core Concepts for Communicating Value in Industrial Markets

Digital Expert PART1 - When Digital Becomes Huma

Professional use of social media

Building A Content Marketing Strategy

The Science behind a successful Content Marketing Strategy

The Art of Storytelling for Businesses

About Daily Deal Builder

Designing with Purpose – How to Differentiate Through Authenticity and Trust

Designing with Purpose—Differentiating Through Authenticity and Trust

10 B2B Masters Reveal Their Storytelling Secrets

GroupM and Microsoft Advertising Planning Summit 2019

Sales Productivity Tips from the Experts

Recently uploaded

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Concept of Marketing Information systems .ppt(1).pptx....

arshrathee745

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Evaluating the Effectiveness of Women-Focused Marketing

HighViz PR

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

AI Best Practices for Marketing HUG June 2024

Amanda Farrell

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Practical Progress from a Theory by Steven Kingpdf

william charnock

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Story Telling Master Class - Jennifer Morilla

Concept of Marketing Information systems .ppt(1).pptx....

Efficient Website Management for Digital Marketing Pros

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Mastering Your Online Visibility - Fernando Angulo

Pillar-Based Marketing Master Class - Ryan Brock

Boost Your Instagram Views Instantly Proven Free Strategies.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Influencer Marketing Master Class - Alexis Andreasik

Evaluating the Effectiveness of Women-Focused Marketing

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

AI Best Practices for Marketing HUG June 2024

Mastering SEO for Google in the AI Era - Dennis Yu

Practical Progress from a Theory by Steven Kingpdf

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

What does your brand believe?

1. How meaning, clarity and influence drive brand growth What does your brand believe?

2. 15.00 – 15:05 Welcome 15:05 – 15.35 Helping brands stay true in a world that never stands still 15.40 – 16:25 Cannes Deconstructed: What defines the best creative solutions? 16:25 – 16:35 Break 16:35 – 17:00 Panel Discussion: How can we harness creativity to create growth Today’s agenda

3. Staying true in a world that never stands still An antidote to chaos

4. Sales Growth Complexity & Ambiguity Experiential/Event Marketing Customer Advisory Boards ROMI Marketing Automation & Sales Enablement SEO SEM Customer Engagement Content Marketing Context Marketing Customer Loyalty Lead Generation Vanity Metrics Customer Relationship Customer Experience Social Media Influencer Marketing Marketing Automation AI Customer Journey Omnichannel Attribution Geofencing Hyperlocal Clickbait Growth Hacking Viral Thought Leadership Synergy Purpose Native Marketing User-Generated Content Transparency Algorithm Interactive Content Voice Search CRM What you’re expected to know Data Micro-Moments Account-Based Content Marketing Customer Experience Management

5. Average lifespan of a CMO is as low as 18 months True digital transformation takes 3 years

6. 9 Principles To help your brand stay true

7. 1. Spend more time thinking WHY.

8. Change challenges truth Keep asking yourself… WHY?

9. 2. Rediscovery is better than Reinvention.

10. 2. Rediscovery is better than Reinvention.

11. 2. Rediscovery is better than Reinvention.

12. 2. Rediscovery is better than Reinvention.

13. Don’t confuse observations with insights 3.

14. What we do Why we do it

15. Find your true moment of truth. 4.

16. Find your true moment of truth. 4.

17. Find your true moment of truth. 4.

18. Find your true moment of truth. 4.

19. Observation: Because we want to be beautiful Why do we tan?

20. Insight: Because we want to connect with others Why do we tan?

21. “Where have you been!”

22. Key Visuals & Films Sun Finder Platform pizbuin.com Multiple Digital & SoMe Assets + + +

23. Focus on your story… not all your possibilities. 5.

24. ConsumerBrand Why Why

25.

26. We know who buys flowers… We know when they buy them… We know who they buy them for… We know what flowers they buy… BUT… we don’t know why they buy them…

27. It’s not about the flowers, it’s about the humans sending the flowers

28. Combining AI and human insight creates automated marketing that is actually relevant 2-3x click rate 4-5x conversion rate

29. Your story is powerful… choose your words carefully. 5.

30. The value of a good story The Significant Objects Project

31. The value of a good story The Significant Objects Project Object: Wooden Mallet Original price: 33 cents.

32. The value of a good story The Significant Objects Project Object: Wooden Mallet Original price: 33 cents. Final price: $71

33. Give your positioning a position. 7.

34. Give your positioning a position. 7. #TakeAKnee

35. Make your truth Remarkable! 8.

36. INVESTMENT €50 MILLION Make your truth Remarkable! 8.

37. Be influential… not persuasive. 9.

38. Be influential… not persuasive. 9.

39. Help your brand stay true: 1. Spend more time thinking why. 2. Rediscovery is better than Reinvention. 3. Don’t confuse observations with insights. 4. Find your true moment of truth 5. Focus on your story not all your possibilities. 6. Your story is powerful… choose your words carefully. 7. Give your positioning a position. 8. Make your truth remarkable. 9. Be influential, not persuasive.

What does your brand believe?

Recommended

Recommended

More Related Content

What's hot

What's hot (9)

Similar to What does your brand believe?

Similar to What does your brand believe? (20)

Recently uploaded

Recently uploaded (20)

What does your brand believe?