The document describes the IBM Storwize V3700 storage solution for small and mid-size businesses. It has award-winning simplicity and can be deployed quickly and flexibly. It starts small and scales up, and is optimized for flash. The Storwize V3700 offers everything needed from storage in a compact 2U form factor, with redundant components, 10GbE iSCSI and FCoE connectivity, solid state drives, and hybrid storage pools. It provides high performance similar to midrange systems through its embedded analytics and optimized hardware and software features inherited from IBM's enterprise-class storage solutions.

1. An IBM Storage solution for small and mid-size
business? IBM Storwize V3700!
Tony Pearson – IBM Master Inventor and Senior Managing Consultant
March 2013
© 2013 IBM Corporation

2. IBM Storwize V3700 – Everything you need from Storage
Buy Less Award winning
Storage simplicity
Deploy Quickly Embedded
& Flexibly Analytics
Start Small Flash
& Scale-up Optimized
2 © 2013 IBM Corporation

3. Meet the IBM Storwize family
Family of storage systems and storage virtualization systems
• One code base on all platforms
• One set of functions (selectively licensed)
SAN Volume
• One user interface
Controller
• One Command Line Interface
Flex System
V7000
Storwize V7000
Unified
Storwize V7000
Storwize V3700
3 © 2013 IBM Corporation

4. Inheriting Key Features from IBM’s Enterprise-Class Systems
Enterprise-Class Systems
Innovative ease-of-use Inherited architecture and
GUI influenced from the software features from SAN
field-proven interface of Volume Controller (SVC)
IBM XIV
Storwize V7000
Inherited RAID Storwize V3700
functionality already
developed for the
DS8000 series for
3.5” and 2.5” disk
drives
RAID 0, 1, 5, 6, 10 Entry-Level and
RAS services and
Midrange Systems
diagnostics
4 © 2013 IBM Corporation

5. IBM Smarter Storage for Small and Medium-size Businesses
• Efficient by Design
• Intuitive user interface based on proven Storwize family GUI
• Internal virtualization helps you quickly respond to changing
requirements
• Integrated FlashCopy protects data without wasting space
• Self Optimizing
• Optimize performance by deploying SSDs cost effectively
• High performance in an entry-level system
• Thin provisioning saves space while maintaining performance
• Cloud Agile
• Start small and grow easily
• Non-disruptive legacy migration included in base price
• Built-in support for OpenStack compute cloud environments
5 © 2013 IBM Corporation

6. Storage Efficiency with IBM Storwize V3700
Hardware and Software combine for greater efficiency
Redundant Components Thin Provisioning
10 GbE iSCSI and FCoE Legacy Migration
are FlashCopy
dwar
e
Softw
8 Gbps FCP Har
Easy-to-use GUI
Solid State Drives (SSD) Internal Virtualization
15K, 10K and 7200 RPM (HDD)
6 © 2013 IBM Corporation

7. IBM Storwize V3700 – The Hardware features
Redundant Components
10 GbE iSCSI and FCoE
w are
8 Gbps FCP
H ard
Solid State Drives (SSD)
15K, 10K and 7200 RPM (HDD)
7 © 2013 IBM Corporation

8. IBM Storwize V3700 – Front and Back Photos
Designed for Enclosure
2U - 24 Drive Front - 2U 12 Drive Enclosure
data
Back – Control enclosure Back – Expansion Enclosure
8 © 2013 IBM Corporation

9. Storwize V37000 – Drive and Enclosure Intermix
12-bay
Large form-factor (LFF)
(8.9 cm / 3.5-inch) intermix:
•2TB, 7200 rpm
One Control
Enclosure + •3TB, 7200 rpm
Intermix up to 4
12-bay Expansion
Enclosures
24-bay
and Small form-factor (SFF)
24-bay (6.4 cm / 2.5-inch) intermix:
•200/400GB eMLC SSD
•146/300GB 15K rpm
•300/600/900GB 10K rpm
Intermix drive
types and sizes •500GB, 1TB NL 7200 rpm
9 © 2013 IBM Corporation

10. IBM Storwize V3700 – Announcement Overview
Enclosures contains up to twelve LFF (3.5”) or twenty-four SFF (2.5”) drives in just 2U
Control enclosure: dual active-active controllers and drives
– 8 GB Cache (4 GB per controller) standard; optional upgrade to 16 GB
– 1Gb/s iSCSI host ports standard plus optional 8Gb/s FC or 10Gb/s iSCSI/FCoE host
interface upgrades
Expansion enclosure:
– Up to four expansion enclosures attach to one control enclosure
– Up to 120 SFF or 60 LFF drives for up to 180 TB raw capacity
– Mix drive sizes and HDD/SSD in same enclosure
– Dual-active expansion canisters Storwize entry-level
RAID levels 0, 1, 5, 6, and 10 client solution
Redundant, hot-swappable components (i.e., power supplies and fans)
AC power (110 to 240 V)
10 © 2013 IBM Corporation

11. Storwize V3700: High Performance
High performance like a midrange disk system
Up to 21,000 IOPS for “database-like” 70/30 R/W workload
RAID-5 Performance Comparison
Storwize V7000 Storwize V3700 DS3500
Cache Reads (IOPs) 900,000 280,000 140,000
Disk Reads (IOPs) 110,000 40,000 30,000
Disk Writes (IOPs) 24,000 9,000 7,500
Disk 70/30 (IOPs) 55,000 21,000 19,000
Cache Reads(MB/s) 5,500 3,300 2,500
Disk Reads (MB/s) 4,000 1,990 1,950
Disk Writes (MB/s) 2,200 650 500
(cache mirrored)
11 © 2013 IBM Corporation

12. IBM Storwize V3700 – The Software features
Easy-to-use GUI
“… managing an IBM
Storwize [family] system with Thin Provisioning
its management interface is
47 percent less
time-consuming and e
twar FlashCopy
31 percent less complex Sof
than managing an EMC VNX
system using the Unisphere
software interface.” Internal Virtualization
Legacy Migration
Source: Edison Group, Competitive Management Cost Study:
IBM Storwize V7000 vs. EMC VNX5500 Storage Systems
12 © 2013 IBM Corporation

13. Storwize V3700 User Interface - Based on XIV GUI
System
recommendations
Visual task flow
guidance
Integrated video
instruction
System status
always available
Link to more
information if needed
13 © 2013 IBM Corporation

14. IBM Storwize V3700: Graphical User Interface
Easy-to-Use Graphical User Interface hides complexity
Based on Storwize V7000 GUI
Browser-based can be accessed from any
platform
Complexity hidden with presets but available
for advanced users
Initial set up in minutes
Setup system in a few clicks
Launch in-context with IBM Systems Director
Integrates server/storage management
Easy navigation between screens guides
users to next step
Provision a volume in as few as six clicks
14 © 2013 IBM Corporation
14

15. IBM Storage Virtualization and VMware
Server and storage virtualization offerings provide complementary benefits
V3700 supports VMware, Hyper-V, XEN, KVM, PowerVM, zLPAR
V3700 provides common external storage virtualization
• Especially valuable for customers with a mixed
server virtualization environment
V3700 supports every VMware vSphere at GA
Storwize family with VMware
“best practices” Redpaper
available!
VAAI support
vCenter plug-in
15 © 2013 IBM Corporation

16. Thin Provisioning
V3700 implements “thin provisioning”
Traditional (“fully allocated”) Volumes use physical
disk capacity for the entire capacity of a virtual
disk even if it is not used
• Just like traditional disk systems
With Thin Provisioning, V3700 allocates and uses physical disk
capacity when data is written
• Can significantly reduce amount of physical disk capacity
needed
Available at no additional charge with V3700 base license
16 © 2013 IBM Corporation

17. IBM Storwize V3700 - FlashCopy
Up to 64 Start incremental FlashCopy
FlashCopy:
targets
Volume level
Data copied as normal
FlashCopy point-in-time copy
relationships with any mix of thin Later …
and fully-allocated
Source Some data changed by apps
Incremental FlashCopy:
Volume Start incremental FlashCopy
Volume level
point-in-time copy
Only changed data copied
Map 1 Map 2 Disk2 by background copy
FlashCopy
target of Disk1
Ma
Disk0 Disk1
p
3
Source FlashCopy Map 4 Disk4
target of Disk0
FlashCopy
target of Disk3
Cascaded FlashCopy:
Disk3 Copy the copies
FlashCopy
target of Disk1
Up to 64 copies available at no additional charge with V3700 base license
17 © 2013 IBM Corporation

18. Storwize V3700: The Power of Storage Virtualization
Internal Virtualization
Enables rapid, flexible provisioning and simple configuration changes
Enables non-disruptive movement of data among tiers of storage, including Easy Tier
Enables data placement optimization to improve performance
Complements virtualized servers and cloud strategy
Legacy Data Migration
Transparent data movement
Application
server Efficiently manage technology
upgrades and lease terminations by
transparently moving application
data from legacy disk arrays to the
new system.
Network
Reduce migration elapsed time from
Legacy
weeks or months to days
18 © 2013 IBM Corporation

19. IBM Storwize V3700 & ISV Enablement
Enablement, integration and optimization for
enhanced customer value
– Reduce complexity, improve utilization, and cut
costs
– Deliver continuous and reliable access to
information
Targeted solution areas include:
– Database and performance optimization
– Backup / restore
– High availability, disaster recovery
– Server virtualization
– Operations management
19 © 2013 IBM Corporation

20. Coming Soon!
A Statement of Direction provides insight into IBM's plans, directions,
and intent and is subject to change or withdrawal without notice.
Remote Mirror data off-site
IBM Easy Tier® Automated Tiering
Busiest data extents are
SSDs HDDs identified and automatically
Network relocated to highest
performing Solid State Drives
Synchronously over Metro distances.
Asynchronously over Global distances. Remaining data extents can
Application-level consistency groups take advantage of higher
VMware Site Recovery Manager (SRM) capacity, price optimized
disks
FlashCopy Upgrade (2040 copies)
Host Attachment Create instant application copies for
backup or application testing
Make better use of space with
incremental (only changed blocks) or
space-efficient (thin provisioned)
snapshots
Help to reduce space required for copies
20 © 2013 IBM Corporation

21. IGF - External
Financing Options for IBM clients
IBM Global Financing enables you to acquire the new IBM Storwize V3700
today with a low monthly lease payment. Available in 40 countries in Europe!
Full payout lease at 0% Interest
Acquire IBM Storwize V3700 now to get 12-month lease, plus 0% interest with simple monthly payment.
Total Purchase Price Monthly
= Payment
12
Fair Market Value Lease
Savings over purchase option, lower costs throughout the IT
FMV provides 3 end of lease options
lifecycle, and improved asset management.
Return the equipment at the
Lowest monthly payment for IT use and return, not ownership conclusion of the contract
Avoid technology obsolescence and increase flexibility through Purchase it outright at the then-current
our Lease option fair market value
Continue with monthly payments until an
Contact IBM Global Financing for details! acquisition decision is made
21 © 2013 IBM Corporation

22. IBM Storwize V3700 Storage System
Easy to set up and manage
– Innovative, intuitive GUI eliminates complexity
– Adopted from easy-to-use Storwize V7000
Modular, entry level storage that grows as your
needs grow
– Scales up to 120 SFF or 60 LFF HDDs
Advanced software capabilities in an entry level
offering
– Thin provisioning, FlashCopy, Data Migration
Non-disruptive migration eliminates cost of add-on
migration tools
High performance/Low cost drive intermix
– SSD, 15K, 10K and 7200 rpm drives
22 © 2013 IBM Corporation

23. 23 © 2013 IBM Corporation

24. Tony Pearson
9000 S. Rita Road
Bldg 9032 Room 1238
About the Speaker Master Inventor,
Tucson, AZ 85744
Senior Managing
Consultant
Mr. Tony Pearson +1 520-799-4309 (Office)
Master Inventor, IBM System Storage™
tpearson@us.ibm.com
Senior Managing Consultant
IBM System Storage
Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined
IBM Corporation in 1986 in Tucson, Arizona, USA, and has lived there ever since. In his current role, Tony presents briefings on
storage topics covering the entire System Storage product line, Tivoli storage software products, and topics related to Cloud
Computing. He interacts with clients, speaks at conferences and events, and leads client workshops to help clients with
strategic planning for IBM’s integrated set of storage management software, hardware, and virtualization products.
Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners
every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine, and #1
most read IBM blog on IBM’s developerWorks. The blog has been published in series of books, Inside System Storage: Volume
I through V.
Over the past years, Tony has worked in development, marketing and customer care positions for various storage hardware and
software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in
Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and
software products.
24 © 2013 IBM Corporation

25. Additional Resources
Email:
tpearson@us.ibm.com
Twitter:
http://twitter.com/az99Øtony
Blog:
http://ibm.co/brAeZØ
Books:
http://www.lulu.com/spotlight/99Ø_tony
IBM Expert Network:
http://www.slideshare.net/az99Øtony
25
25
25 © 2013 IBM Corporation

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Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and
performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an
endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and
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All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery
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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience
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Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
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