Martin Nielsen

Slovak Republic Slovakia

Insides Sales RLM & Marketing Leader for IOT MEA and Turkey,

Technology / Software / Internet

I lead the Marketing & Communications and Strategy function for IBM's Inside Sales MEA + Turkey Unit. Main task includes develop and drive marketing strategy for enabling seller and client adoption and use of portfolio of digital tools to drive sales. Ensure best of breed marketing campaigns leveraging digital and social media to drive improved results for our business. While ensuring that our "Response & Lead Management" (RLM) engine creates & converts leads from our marketing activities into new business for IBM, and through this continuously expand our reach to attract and nurture new clients into IBM Inside Sales: We pioneer and scale the science of transacting with customers in a...