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STOP USING PROJECTS TO
MAKE PRODUCTS
DAVID SABINE
https://scrum.works
@davesabine
ABOUT ME
1974: Saskatchewan
1993: Internet!
2001: “20/20 Realtor”
2002: “20/20 Auto Gallery”
2006: Alberta
2012: Toronto
2014: New York
2018: London, Ontario
Multi-m$ Products
Multi-b$ Product companies
Cloud, Banking, Insurance, Retail,
Government
PROJECTS
FAIL
PROJECT: NOUN(ˈPRÄ-ˌJEKT)
COLOSSAL ERRORS TEND
TO ESCAPE NOTICE.Gall, John. The Systems Bible: the Beginner's Guide to Systems Large and Small: Being the Third Edition of Systemantics. General Systemantics Press, 2014.
LARGE AMOUNTS OF POOR DATA
TEND TO PREEMPT ANY AMOUNT OF
GOOD DATA.
Gall, John. The Systems Bible: the Beginner's Guide to Systems Large and Small: Being the Third Edition of Systemantics. General Systemantics Press, 2014.
STANDISH GROUP | CHAOS REPORT: 2009 – 2019
SIZE METHOD SUCCESSFUL CHALLENGED FAILED
Large
IID 18% 59% 23%
SDLC 3% 55% 42%
Medium
IID 27% 62% 11%
SDLC 7% 68% 25%
Small
IID 58% 38% 4%
SDLC 44% 45% 11%
Source: Standish Group, Chaos Studies 2013–2017
EVEN THE PMI…
2013
EVEN NASA
1977
Pre: dod-std-2167 (1985)
SIR W. ROYCE
• “Managing the Development of Large
Software Systems”, August 1970
• Credited with coining the term
‘Waterfall’
• “risky and invites failure”
• prone to “cost overruns”
• Bottom line: DON’T DO IT
WHY DO
PROJECTS
FAIL?
THE CRUCIAL VARIABLES ARE
DISCOVERED BY ACCIDENT.
Gall, John. The Systems Bible: the Beginner's Guide to Systems Large and Small: Being the Third Edition of Systemantics. General Systemantics Press, 2014.
WHAT
WORKS?
At Team Level Magnification
PATTERNS THAT WORK
90% Daily stand-up
88% Sprint/iteration planning
85% Retrospectives
80% Sprint/iteration review
69% Short iterations
67% Release planning
65% Team estimation
63% Kanban
51% Single team
Source: VersionOne, “State of Agile” 2018
WHAT
WORKS?
At Org Level Magnification
A STORY
STRUCTURAL PATTERNS THAT WORK
This… Not this…
Business units with Product & Service focus PMO & Shared Services
Teaming Individual contributors
100% allocation Partial-allocation
Product Teams own the product
• Entire lifecycle
Sequential “SDLC”
• (CapEx-OpEx handoffs)
Incentives based on outcomes
• E.g. Business KPIs: Profit, Customer Satisfaction
Incentives based on outputs
• E.g. Deadlines & Documents
Segregation of Product Org || Platform Segregation of Business || Engineering
FUNDING PATTERNS THAT WORK
This… Not this…
Agile Procurement
• E.g. Sprint-based pricing
Conventional Procurement
• RFP / RFQ
Flexible scope with focus on quality Fixed price & fixed scope
Invest in outcomes Budgets relate to estimates
Small-batch commitments Large-batch commitments
Throughput accounting Cost accounting
Seed & venture funding “One-and-done”
THANK YOU
DAVID SABINE, PST
https://scrum.works
@davesabine

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Stop Using Projects to Make Products

  • 1. STOP USING PROJECTS TO MAKE PRODUCTS
  • 3.
  • 4. ABOUT ME 1974: Saskatchewan 1993: Internet! 2001: “20/20 Realtor” 2002: “20/20 Auto Gallery” 2006: Alberta 2012: Toronto 2014: New York 2018: London, Ontario Multi-m$ Products Multi-b$ Product companies Cloud, Banking, Insurance, Retail, Government
  • 7. COLOSSAL ERRORS TEND TO ESCAPE NOTICE.Gall, John. The Systems Bible: the Beginner's Guide to Systems Large and Small: Being the Third Edition of Systemantics. General Systemantics Press, 2014.
  • 8. LARGE AMOUNTS OF POOR DATA TEND TO PREEMPT ANY AMOUNT OF GOOD DATA. Gall, John. The Systems Bible: the Beginner's Guide to Systems Large and Small: Being the Third Edition of Systemantics. General Systemantics Press, 2014.
  • 9. STANDISH GROUP | CHAOS REPORT: 2009 – 2019 SIZE METHOD SUCCESSFUL CHALLENGED FAILED Large IID 18% 59% 23% SDLC 3% 55% 42% Medium IID 27% 62% 11% SDLC 7% 68% 25% Small IID 58% 38% 4% SDLC 44% 45% 11% Source: Standish Group, Chaos Studies 2013–2017
  • 12. SIR W. ROYCE • “Managing the Development of Large Software Systems”, August 1970 • Credited with coining the term ‘Waterfall’ • “risky and invites failure” • prone to “cost overruns” • Bottom line: DON’T DO IT
  • 14. THE CRUCIAL VARIABLES ARE DISCOVERED BY ACCIDENT. Gall, John. The Systems Bible: the Beginner's Guide to Systems Large and Small: Being the Third Edition of Systemantics. General Systemantics Press, 2014.
  • 15. WHAT WORKS? At Team Level Magnification
  • 16. PATTERNS THAT WORK 90% Daily stand-up 88% Sprint/iteration planning 85% Retrospectives 80% Sprint/iteration review 69% Short iterations 67% Release planning 65% Team estimation 63% Kanban 51% Single team Source: VersionOne, “State of Agile” 2018
  • 17. WHAT WORKS? At Org Level Magnification
  • 19. STRUCTURAL PATTERNS THAT WORK This… Not this… Business units with Product & Service focus PMO & Shared Services Teaming Individual contributors 100% allocation Partial-allocation Product Teams own the product • Entire lifecycle Sequential “SDLC” • (CapEx-OpEx handoffs) Incentives based on outcomes • E.g. Business KPIs: Profit, Customer Satisfaction Incentives based on outputs • E.g. Deadlines & Documents Segregation of Product Org || Platform Segregation of Business || Engineering
  • 20. FUNDING PATTERNS THAT WORK This… Not this… Agile Procurement • E.g. Sprint-based pricing Conventional Procurement • RFP / RFQ Flexible scope with focus on quality Fixed price & fixed scope Invest in outcomes Budgets relate to estimates Small-batch commitments Large-batch commitments Throughput accounting Cost accounting Seed & venture funding “One-and-done”