Stockholm School of Economics
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The document discusses the differences between "digital immigrants" and "digital natives". Digital immigrants are those who were not born in the digital world and had to learn to assimilate to the new technology, while digital natives have grown up with technology being ubiquitous. Some key differences highlighted are that digital natives view technology as normal and useful, while digital immigrants still see it as "new" and "fascinating". Digital natives are also more positive towards digital life and use of social media when it is useful to them.
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Stockholm School of Economics
- 1. Behaviours in digital networking Stockholm School of Economics 2009-03-03 Annika Lidne www.disruptivemedia.se Wednesday, March 4, 2009
- 2. “Social media is a democratization of the content and understanding of the role people play in the process of not only consuming and spreading information , but also in how we share and create content for others to participate in. It is a radical change from a mass communication model to a many-to-many model that have its root in the conversation between author and audience.” Wikipedia www.disruptivemedia.se Wednesday, March 4, 2009
- 4. Values guide our decisions, and our future. www.disruptivemedia.se Wednesday, March 4, 2009
- 5. Digital immigrants ‣ Not born in this world ‣ Fascinated with the new ‣ Might learn the language ‣ Might learn the culture ‣ Remembers “the old country” ‣ Nomadic ‣ Explorers ‣ Thirsts for experiences Källa: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 6. ”Mum? Which were your favourite sites when you were a kid?” www.disruptivemedia.se Wednesday, March 4, 2009
- 7. Digital natives ‣ This is everyday stuff ‣ Technology doesn’t fascinate ‣ Focused on usefulness ‣ It’s always been this way ‣ Language & culture are natural ‣ Natives ‣ Critical ‣ Expects the best Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 8. digital immigrants digital natives VS. non-assimilated assimilated The choice to assimilate in a No choice is necessary. digital world is guided by the Everything is self-evident. incitament: what’s the use? Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 9. VALUES Analogue values Digital values transparency control collective individual tribe based on lowest common opinions and determinator values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 10. Digital immigrants Analogue values ‣ Negative towards digital progress ‣ Seeks lowest common determinator in the local ‣ Digital - a necessary evil Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 11. analogue values ‣ Negative towards digital progress ‣ Seeks lowest common determinator in the local ‣ Digital - a necessary evil digital digital immigrants natives digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 12. Digital immigrants Digital values ‣ Postive towards digital progress ‣ It’s “new”! ‣ Seeks likeminded regardless of location = tribes ‣ Are facinated with new technology and loves to try new things Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 13. analogue values ‣ Negative towards digital progress ‣ Seeks lowest common determinator in the local ‣ Digital - a necessary evil digital digital immigrants natives ‣ Postive towards digital progress ‣ It’s “new”! ‣ Seeks likeminded people regardless of location = tribes ‣ Are fascinated with new technology digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 14. Digital natives Analogue values ‣ Uninterested in digital life - have other interests. ‣ Use social media some times but just as likely “analogue” ‣ Will use digital media when it’s useful. Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 15. analogue values ‣ Uninterested in digital life - have ‣ Negative towards digital other interests. progress ‣ Use social media some times ‣ Seeks lowest common but just as likely “analogue” determinator in the local ‣ Will use digital media when it’s ‣ Digital - a necessary evil useful. digital digital immigrants natives ‣ Postive towards digital progress ‣ It’s “new”! ‣ Seeks likeminded people regardless of location = tribes ‣ Are fascinated with new technology digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 16. Digital natives Digital values ‣ Positive towards a digital life ‣ Experienced & moderately curious of new channels ‣ Life is relations - independent of channel Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 17. analogue values ‣ Uninterested in digital life - have ‣ Negative towards digital other interests. progress ‣ Use social media some times ‣ Seeks lowest common but just as likely “analogue” determinator in the local ‣ Will use digital media when it’s ‣ Digital - a necessary evil useful. digital digital immigrants natives ‣ Postive towards digital ‣ Positive towards a digital progress life ‣ It’s “new”! ‣ Experienced & moderately curious of new ‣ Seeks likeminded people channels regardless of location = tribes ‣ Life is relations - independent of channel ‣ Are fascinated with new technology digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
- 18. A tribal future www.disruptivemedia.se Wednesday, March 4, 2009
- 20. Wednesday, March 4, 2009
- 29. How do you define yourself? www.disruptivemedia.se Wednesday, March 4, 2009
- 30. Interests? Parents’ occupation? Gender? Nationality? Hobbies? Taste in music? Class? Hometown? Education? Birthplace? Race? Sexual orientation? What I’m good at? Profession? www.disruptivemedia.se Wednesday, March 4, 2009
- 31. Today you can be whatever you want whoever you want www.disruptivemedia.se Wednesday, March 4, 2009
- 32. There’s no rules no boundaries no restrictions no taboos www.disruptivemedia.se Wednesday, March 4, 2009
- 33. You are a blank slate Today, you are completely and utterly responsible for defining yourself www.disruptivemedia.se Wednesday, March 4, 2009
- 34. Or, you define yourself by the friends you have. www.disruptivemedia.se Wednesday, March 4, 2009
- 48. BLOG PRESENCE/STATUS IMAGES VIDEO PRESENTATIONS www.disruptivemedia.se Wednesday, March 4, 2009
- 50. News/status Conversation www.disruptivemedia.se Wednesday, March 4, 2009
- 52. Facebook Friendwheel Wednesday, March 4, 2009
- 54. Your tribes furthers your thinking and knowledge. Your tribes form your network. Your network is your most valuable asset. www.disruptivemedia.se Wednesday, March 4, 2009
- 55. Annika Lidne CEO / senior advisor twitter/bloggy/jaiku: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: 070 435 05 45 www: www.disruptivemedia.se slides: www.slideshare.net/AnnikaLidne www.disruptivemedia.se Wednesday, March 4, 2009