17. Regis McKenna
is a marketer who introduced many of the ideas that
are now part of the mainstream in technology
marketing. He and his firm were instrumental in the
launch of some of the most innovative products of
the computer age, including the
first microprocessor (Intel Corporation), Apple's
first personal computer (Apple Computer), the
first recombinant DNA genetically engineered product
(Genentech, Inc.), and the first retail computer
store (The Byte Shop).
18. In which computer faire
steve introduced apple 2
computer to the world ?