Winning social media & FB ads
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Winning with social media marketing & FB Advertising
![“Have fun & do good …”
son of the West of the West
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Winning social media & FB ads
- 1. Winning with social media marketing & FB advertising!
- 2. “Have fun & do good …” son of the West of the West a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au 2
- 3. Dify Social® Mission. Purpose. Values. IMPACT 3 a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 468 377 496 e Adrian@difysocial.com.au w difysocial.com.au Our mission is to protect (brands), build (relationships) and grow businesses using social media marketing. Our purpose is to gain competitive advantages for businesses using social media marketing tactics that include Facebook advertising, to attract and retain more customers. 📍Have fun. Do good! … we change lives 📍Passion … we love social media marketing 📍Integrity … we don’t do ‘smoke and mirrors’ 📍Innovation … we keep improving … 📍Community … we are social, online & F2F 📍BNI Philosophy Givers Gain®
- 4. WHY? Objectives = “Long & Short tail” ROI a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au 4 Your social media marketing (posts) and Facebook ads strategy should attract and retain you more customers… 📍Protect and build equity in your brand 📍Differentiate your brand, business and representatives’ 📍“Be Top of Mind” with your target communities 📍Increase business development opportunities using inbound marketing tactics and proofing, to drive the target audience to explore their interest and enquire via the website, phone, email & or ‘brick & mortar’ venue.
- 5. WHAT? Dify Social® do a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au 5 📍Services as Products (SaPs) with pricing on website
- 6. Dify Social® Strategic Model [Infographic] … a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au 6
- 7. 7 Google my Business Do you ‘own’ your business name on Google? What else shows in search?
- 8. 8 Website ‘social proofing’ Social media icons / links, plug-ins & FB Ads pixel
- 9. 9 ‘All-star’ LinkedIn profile Live business card / CV enabling you to be the best representative of your business
- 10. 10 LinkedIn Company LinkedIn gives you the capacity to invite your network to follow your Company
- 11. 11 Facebook page set-up Profile image, Cover photo, Business manager, newsfeed, linked accounts
- 12. 12 Facebook page insights Page Insights (last 7-28 days), post reach & engagement insights
- 13. 13 FB business insights FB Page Reach, Instagram Reach & Demographics
- 14. 14 Instagram insights Instagram Following, Reach & Demographics
- 15. 15 Twitter set-up & analytics Twitter Following, Impressions & Top Tweets
- 16. 16 GMB Insights Views, Searches, Activity, Update Posts & Reviews
- 17. 17 YouTube Video content with your website & social media links
- 18. FB Ads Pixel ‘Flares’ a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au 18 Pixel flares show website page traffic numbers
- 19. Avatar = “Peter & Peta” Professional, Fun, Essential & Online a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au 19 Contact sphere: Business Coaches, Web developers, SEO, Content creators – copywriters, photo/videographers
- 20. Interested? Let’s talk 20 a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au "Give a man a fish and he eats; teach a man to fish and he may not.”
Editor's Notes
- BNI PRESENTATION TEMPLATE – ask for next slide once VP has done intro Steve example, Marketers’ to update for selves - ref Showcase page https://difysocial.com.au/team-view/steve/ CHAPTER VP to read BIO… (note that this doesn’t count against your time) Steve is the Director & Social Media Marketer at Dify Social and has been providing social media marketing services since July 2012, which was his final year studying a Masters of Marketing at Monash University. Steve is based in Footscray (City of Maribyrnong), Melbourne (City of Melbourne) and in the ‘naughties’ he previously worked as the Recreation & Culture Manager at the City of Rockingham in WA (good) and Leisure Policy & Planning Coordinator at Brimbank City Council (bad & ugly!). Steve's burning desire is to: to have fun and do good - with Dify Social media marketers & clients across Australia. Something not many people know about him: he was Cable Beach Club Resort’s (Broome, WA) first ever Guest Activities Coordinator in the early nineties and helped deliver a baby camel on the beach! His key to success: do what you're good at; do what you're passionate about; and do what you can make a living out of (and get to work early!)
- ABOUT ME (60 seconds) Good afternoon BNI members & thank you visitors for getting up early and being present with us today! Husband, dad and a good friend. My wife is Huong, we met at Monash, and I've got three fantastic kids; Finn (25) who's in his second year as a teacher at Shepparton High School, Tatum (23), who’s looking for new opportunities since COVID-19 and the little champion, Oliver who’s a prepper at West Footscray PS. Most of our extended family is in Perth WA & Hanoi VN I'd like to foster a greyhound (but currently have 2 goldfish), I play beach volleyball competitively and go alright for my age. I also spend a good chunk of my weekends at the MCG and am part of Hillsong church. During the working week I’m the Owner & Director of Dify Social (60 secs gone)