Having fun & doing good with social media marketing! Presentation by Steve Hubbard for B1G1 Connect's October Online Event.

1. Having fun & doing good
with social media marketing!

2. Have fun, do good
(Steve &) Steven G
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au2
Up Next … Mission, Purpose & Values

3. Dify Social® Mission,
Purpose & Values
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au3
Our mission is to protect (brands), build (relationships)
and grow businesses using social media marketing.
Our purpose is to gain competitive advantages for
businesses using social media marketing tactics that
include Facebook advertising, to attract and retain more
customers.
📍Have fun. Do good! ... we change lives
📍Passion … we love doing social media marketing
📍Integrity … we don’t do ‘smoke and mirrors’
📍Innovation … we continue to learning & improve
📍Community … we are social, online & in person
📍BNI Philosophy Givers Gain®
Up Next … Social Media Objectives

4. Dify Objectives
- “Long & Short tail”
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au4
Up Next … Services as Products
Protect (Brand), Build (Relationships) and Grow (your Business)
Our overall aim is to Attract and Retain more of your target
audience/s using social media to.
📍PROTECT and build equity in your brand and business online
and through social media websites.
📍DIFFERENTIATE your brand, business and representatives’
online and on social media presence from your competitors (or
threat of) and exemplify for your umbrella of relationships.
📍“BE TOP OF MIND” with your target communities by
exponentially increasing the number of communication ‘touch
points’ with your existing clients/customers, prospects and
community network.
📍INCREASE business development OPPORTUNITIES using
inbound marketing tactics and proofing, to drive the target
audience to explore their interest and enquire via the website,
phone, email & or ‘brick & mortar’ venue.

5. Dify Social® Services
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au5
Up Next … Business Marketing Model
📍Services as Products (SaPs) with pricing on website

6. Dify Social® Strategic Model
[Infographic] …
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au6

7. Customers = Professional,
Fun, Essential & Online
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au7
Up Next … Dify Avatar / Target Communities

8. Avatar = “Peter & Peta”
typically business owners
aged 43-63yrs, BNI referrer …
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au8
Up Next … Do good in the world!

9. Have fun, do good
in the world!
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au9
We partner with B1G1 and significant others to make a positive
impact on lives locally, nationally and around the world through
our everyday business activities.
Every time you decide to work with us we make a contribution,
on your behalf, to one of the projects in B1G1 that your Dify
Social media marketer has aligned to your business.
Blue Dragon Children's Foundation
(Vietnam) – Steve, Andy
Up Next … Thank you
Dot Com Mob (Australia) –
Steve, Adrian, Anthony, Emily, Jake

10. Have fun, do good
in the world!
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au10
We partner with B1G1 … every time someone does
business with Dify Social, something great happens in the
world. Continued (and to be continued) …
Up Next … Thank you
Plant a Tree to Save Orang
Utans (Indonesia) – Evelyn
Child’s Dream (Laos)
– Siri
The Community Chest (of Western
Cape, South Africa) – Hannah
Shade Tree Foundation
(Thailand) – Rhia
Brendoncare Clubs (UK)
Meals – Hayley
Rainforest Rescue
(Australia) – Ben

11. Thank you, feedback
& follow up …
11 a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au