BNI Elevate - Dify Social Steve's swansong presentation
•Download as PPTX, PDF•
0 likes•20 views
Dify Social's Steve Hubbard shares his 10+ year journey as a 'do it for you' social media marketer in BNI Australia with BNI Elevate Yarraville members and visitors (Nov, 2023) #smallbusiness #businessnetworking #referralmarketing #difynetworks https://difysocial.com.au/dify-networks/
![Certified Practicing Marketer
BNI Australia’s first
social media marketer?
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
2
2012-
2013
2023-
2024](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
Similar to BNI Elevate - Dify Social Steve's swansong presentation
Similar to BNI Elevate - Dify Social Steve's swansong presentation (20)
More from Steve Hubbard
More from Steve Hubbard (10)
Recently uploaded
Recently uploaded (20)
BNI Elevate - Dify Social Steve's swansong presentation
- 1. 10+ years as a ‘do it for you’ social media marketer in BNI!
- 2. Certified Practicing Marketer BNI Australia’s first social media marketer? DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au 2 2012- 2013 2023- 2024
- 3. Social Media Marketer & Business Owner DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au 3 2012- 2017- 2023 There may be a gap in the market, but is there a market in the gap!
- 4. Social media stats (Australia) - it’s no fad! 4 2013 2023 DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 5. TYFCB – BNI business network 5 2023 $462K+ DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 6. Dify Social® Mission. Purpose. Values. IMPACT 6 Our mission is to protect (brands), build (relationships) and grow businesses using social media marketing. Our purpose is to gain competitive advantages for businesses using social media marketing tactics that include Facebook advertising, to attract and retain more customers. 📍Have fun. Do good! … we change lives 📍Passion … we love social media marketing 📍Integrity … we don’t do ‘smoke and mirrors’ 📍Innovation … we keep improving … 📍Community … we are social, online & F2F 📍BNI Philosophy Givers Gain® DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 7. WHAT? Dify Social® do 7 📍Services as Products (SaPs) with pricing on website DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 8. Dify Social® Strategic Model [Infographic] … 8 DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 9. 9 Bread & Butter (XXS-XS) DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 10. 10 Cream referrals (S, SM) DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 11. 11 Dream referrals (Franchise, multi-outlet) DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 12. Avatar = “Peter & Peta” Professional, Fun, Essential & Online 12 Contact sphere: Business Coaches, Web developers, SEO Content creators – copywriters, photo/videographers DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
- 13. Ask for a DIFY Audit 13 "Give a man a fish and he eats; teach a man to fish and he may not.” DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace) t 1300 DO SOCIAL +61 1300 36 7624 e marketer@difysocial.com.au w difysocial.com.au
Editor's Notes
- BNI PRESENTATION TEMPLATE – ask for next slide once VP has done intro Steve example, Marketers’ to update for selves - ref Showcase page https://difysocial.com.au/team-view/steve/ CHAPTER VP to read BIO… (note that this doesn’t count against your time) Steve is the Director & Social Media Marketer at Dify Social and has been providing social media marketing services since July 2012, which was his final year studying a Masters of Marketing at Monash University. Steve Joined BNI in Williamstown in November 2012 (chapter founded Feb 2013) as a Marketing Consultant using his West2East Recreation ABN Steve is based in Footscray (City of Maribyrnong), Melbourne (City of Melbourne) and in the ‘naughties’ he previously worked as the Recreation & Culture Manager at the City of Rockingham in WA (good) and Leisure Policy & Planning Coordinator at Brimbank City Council (bad & ugly!). Steve's burning desire is to: to have fun and do good – help 1000+ small business clients across Australia & beyond before I lay the tools down! Something not many people know about him: I got my Security Licence at start of Jan 2010 and haved worked at the MCG & Caulfield on weekends ever since – initially it helped a ‘single dad’ pay the rent, but now it’s a nice source of pocket money His key to success: determine what success looks like for you, then be relentless in the pursuit of it – sticking to your business values and purpose
- ABOUT ME (60 seconds) Hello BNI members & thank you visitors for being present with us today! Husband, dad and a good friend. My wife is Huong, we met at Monash, and I've got three fantastic kids; Finn (27) who’s now a teacher at Warrnambool High School, Tatum (25), who’s working in care services and the little champion, Oliver who’s a second grader at West Footscray PS. Most of our extended family is in Perth WA & Hanoi VN I'd like to foster a greyhound (but currently have 2 goldfish), I play beach volleyball competitively and go alright for my age. I also spend a good chunk of my weekends at the MCG and am part of Hillsong church. --- - Joined BNI after completing MMktg whilst a single dad Met Huong at Monash First/ only referral was Anya’s Music School – was enough for me to renew By the time I moved chapter (BNI Yarra) I’d worked internally with 80% of chapter Finn & Tatum all grown up Huong just joined ANZ Paying off mortgage as fast as possible while taking holidays !
- Started out as W2E – ‘About Me’ site! First Joined TMN Founded and tried scaling QubeSocial Learnt a lot – especially at exit point! Adrian was first intern Franchise program 2019-2020 Onboarded 12 marketers June 2020 Apr 2021 – now scaled back
- Interesting to note how the channels have changed and where target audience reside
- 80% of ongoing business is attributable to BNI
- WHY DIFY? (60 Seconds) 2:00 Mission, Purpose. Dify Social (5) Values & BNI Philosophy* - just read the red bits! Dot Com Mob (Australia) + Blue Dragon Children's Foundation (Vietnam) + The Community Chest of Western Cape, South Africa + Rainforest Rescue (Australia) So why choose Dify Social? we really like to pride ourselves on our core values creating that Have fun, do good culture. The BNI philosophy that we pride ourselves of following is Givers Gain. At Dify Social we like to think we can make a difference by aligns ourselves of B1G1 giving back to causes and communities that are very special to all Dify Marketers. (2 minutes gone) WHY DIFY? (30 Seconds) = 90secs gone Mission, Purpose Dify Social (5) Values & BNI Philosophy* - just read the red bits! 😍 A big thank you to DIFY Social small business customers for the incredible impacts you’ve enabled! You are helping us to do good (and have fun!) in Australia and across the planet – with 1020 Impacts in the 1st Quarter of 2020-21 including … 🖥️ providing 210 days of computer education for children in Aboriginal Communities (Australia) – with Dify Social Marketers’ Steve, Adrian, Anthony, Emily & Jake 🙏 contributing 85 days of access to safe space and support to a child in crisis (Vietnam) – Steve & Andy 🧡 planting 10 trees to save Orang Utans by nurturing the environment in Borneo – Evelyn 🥪 giving 700 nourishing meals to people in need in South Africa– Hannah 🍲 sharing 6 meals for an elderly people in the UK– Hayley 🌳 saving 9 square meters of rainforest (Australia) – Ben (2 minutes gone)
- OVERVIEW OF SERVICES / USP (60 secs) 3:00 (New Pricing from 1 July, 2021) Brochure For BNI members we do 1-to-1s For businesses interested in exploring social media market, after a chat we offer … New Products, Plans & Pricing from 1 July, 2021 Unique Selling Proposition = Dify Social Marketers are University qualified Marketers and the following model has successfully been applied to hundreds of businesses (3.30 minutes gone)
- Dify Marketing Model (allow 2 min) = 5:00 min Small business house – we sit in marcomms It’s all about P2P and prospect communities likely to look like current customers For affordability i.e. best bang for small business $, we use a web (repurposing) to social to ‘contact us’ model - Facebook is the key, because it owns IG, messenger & WhatsApp and we can ‘hunt’ your target audience Yellow Social Media tells us that there’s an incredible opportunity for small business and yet “less 13%” have any strategy Like all marketing (& sales) need to consider customer ROI i.e. numbers retained and acquired (4.30 minutes gone)
- Bread & Butter = Local Businesses (60 Seconds) 6:00 note online presence (audit)
- Dream = Larger (BNI) Companies / Collaborative partners (60 Seconds) 7:00
- Dream = Franchise – multi locations Companies with my bread & butter e.g. franchisees (90 Seconds) 8:30
- AVATAR 👨🧑 Peter & Peta* - The DIFY Social Avatar... (30 Seconds) 9:30 - age 43-63yrs - small business owner operators (size of business 2-10 pax), - listen Double J (if they have a digital radio or can find online. Used to listen to Triple J in their twenties & thirties) - bloody good at providing their professional, essential and or online business services - are passionate about what they do - a bit worried about the 'new kids on the block' competitors with their fancy phones, computers and social medias (they’re unlikely to have heard of TikTok) - based in Melbs, Perth or Freo, Radelaide, Brissy and Sydney thru our BNI network - have heard of BNI but aren’t necessarily members (usually because they’re 'too busy', don’t like the early mornings and or the rigid structure) - don’t know what they don’t know about social media, but are open to exploring if they don’t have to do themselves (and if they’re not going to get bled by some dodgy digital guru. (*Side note. Aside from the fact that Marketers love their Ps, Dify Steve’s uncle and aunt’s names are Peter & Peta and they built and ran the Wooramel Roadhouse in WA for many years. Not sure they’ve ever listened to either of the Js though). Image. Wooramel Roadhouse, Disclosure - ENERGY (Double J playlist, listen via YouTube => https://www.youtube.com/watch?v=yoZ5opH51lA) Australian cities blend.
- In summary = 10mins done. NEW BROCHURE steps out services and pricing Great referrals for me / Dify Social = 40yr old something solo-micro-small business owners interested in exploring strategic social media marketing communications & Facebook advertising to retain & acquire more customers. Thanks* - preference for introductions in first instance is LinkedIn, but happy to also go old school – email, text / call.