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Stereotypes
- 1. reflect our beliefsand values, and shape our actions and our identities Stereotypes
- 2. Standardized conception or image of a specific group of people or objects Held in common by members of a group Direct expression of beliefs and values Stereotypes
- 3. Standardized conception or image of a specific group of people or objects Held in common by members of a group Direct expression of beliefs and values Stereotypes
- 4. Creating “categories” Countertypes Source forconventional characters (character-types) in popular stories Uses of Stereotypes
- 5. Negative stereotypes canbe associated with negative actions Tendency to use internalize stereotypes as models for behavior Dangers of Stereotypes
- 6. Simple (and “simplifyour experiences”) Acquired second-hand Questions of Accuracy Resistant to change Characteristics of Stereotypes
- 7. Masculinity is made,not given Pop culture images of manhood “reflect” masculinity ◦ What does it mean to be a “real man” in US society? Pop culture is primary “teaching” force (“shapes”) ◦ Connect manhood to dominance, violence, control Pop culture equates masculinity w/ violence ◦ Not “deviant”, but “accepted part of masculinity” “Tough Guise” -J. Katz
- 12. Negative stereotypescan be associated with ugly and negative actions Tendency to use internalize stereotypes as models for behavior Dangers of Stereotypes
- 16. Killing Us Softly3 Jean Kilbourne, Lecturer ◦ Killing Us Softly (1979) ◦ Still Killing Us Softly (1987) ◦ Killing Us Softly III (2000) AdvertisingAnalyst What has changed over the years?
- 17. Popular culture (especiallyadvertising) both shapes and reflects fictions about women’s desires and identities ◦ Physical perfection equals value in our society ◦ “self-objectification” “Killing Us Softly, III” - J. Kilbourne
- 18. Pervasiveness ofAdvertising Sells products and NORMALCY Search for the Perfect Woman Computer retouching has exacerbated the situation Affects men’s and women’s expectations
- 19. Objectification of Women ◦ Promotes violence against women ◦ Black women objectified as animals ◦ Breasts objectified and “marked” ◦ Kids objectified sexually Looks are everything ◦ Weight loss ◦ Eating disorders ◦ “more you subtract the more you add”
- 20. Perfect women are portrayed as ◦ Silent (hands over mouth) ◦ Vulnerable ◦ Innocent ◦ Passive ◦ Powerless Power politics
- 21. Sex isboth more important and less Sexualization of children Blatantly hetero-sexual Sex is trivialized Pornography is mainstream Violence is portrayed as Erotic Sexualization has increased
- 22. Masculinity= violence Bad boyshave more fun Objectification of Men:
- 23. We shouldbecome citizens rather than consumers Citizens or Consumers
- 24. The “Cosmo Girl”
- 25. Ethnic Notions – M. Riggs (1987) “…no other group … has been linked so consistently with stereotyped presentation in the popular arts…than African-Americans.” (Geist & Nelson, 262) Stereotypes have fueled anti-black prejudice
- 26. Stereotypes aretaken for granted and shape feelings about race Incite and justify racial violence and prejudice Stereotypes adapted to suit social/political needs Contradictions of race played out in pop culture Culture shapes reality Ethnic Notions – M. Riggs (1987)
- 27. Standardized conception or image of a specific group of people or objects Held in common by members of a group Direct expression of beliefs and values Stereotypes
- 28. Negative stereotypescan be associated with ugly and negative actions Tendency to use internalize stereotypes as models for behavior Dangers of Stereotypes