This document discusses how creative companies and agencies should pitch themselves to investors in a way that emphasizes their value proposition compared to tech startups. It notes that creative businesses have longer economic lifecycles through licensing and advertising revenue. The document promotes an upcoming event where experts from venture capital, holding companies, and startups will provide advice on how to utilize creativity to effectively tell your story and stand out from the thousands of startups VCs see each year.

1. Creatives & Agencies: How to
Talk the Talk with Investors

2. Whether you are a consumer tech product
company or creative agency, you can drive a
very real yet different value proposition than
your high tech peers who are hyped for
disrupting the next big thing.

3. Creative companies derive huge value from their
longer economic life cycle, including licensing
and advertising. But, if you’re a creative
company looking for an investor, how you
should tell the story of your company is
inherently different from your non-creative
peers.

4. If pitching your creative business to an investor
sounds scary, don’t worry, we have a team of
experts to walk you through. Get advice from
VCs, holding companies and start ups on how to
pitch your business. We’ll cover the importance
of utilizing creativity in being able to tell your
story and distinguish yourself from the other
thousands of startups that VCs are seeing every
year

5. The Experts

6. Ryan Armbrust, Managing Director,
FFVC
Ryan Armbrust is a
Managing Director at ff
Venture Capital. In this
role he focuses on
investment
opportunities across a
range of emerging
industries.

7. Andy Yang, CEO of 500px
Andy is the CEO of 500px,
the premium photography
community backed by
Andreessen Horowitz,
Visual China Group,
Harrison Metal, and ffVC.

8. Shane Snow, CCO and Co-founder,
Contently
Shane is an award-
winning journalist and
entrepreneur, and the
best selling author. He
is the Chief Creative
Officer of Contently, an
FFVC company, which
he co-founded in 2010.

9. Kotaro Sasamoto, Managing Partner
at Dentsu Ventures
Kotaro Sasamoto joined
Dentsu in 2003 and
engaged in the strategic
planning and account
management divisions.
He is now part of the
company’s Corporate
Strategy Division, where
he is in charge of
investing in startups.