The document outlines the National Career Development Guidelines, emphasizing the importance of self-knowledge, educational and occupational exploration, and career planning. It introduces the Holland Career Model, categorizing individuals and careers into six personality types: realistic, investigative, artistic, social, enterprising, and conventional. It also discusses various career assessment tools, such as the Self-Directed Search and the Strong Interest Inventory, which measure interests, skills, and match individuals to suitable careers and educational paths.

1. Created by
Dr. Mary Askew
Holland Codes Resource Center
http://www.hollandcodes.com
© 2002 - 2012

2. Step One: Step Two: Step Three:
Awareness, Educational
Knowledge and Career
Planning
and Occupational
Assessment Exploration

3. Step One – Awareness, Knowledge,
and Assessment
Gain knowledge and understanding of -
• Interests
• Abilities
• Skills
• Values

4. • Information provided
• Ease of use
• Cost
• Format - paper/pencil, computerized
• Links to Internet resources
• References to other resources
• Learning style preferences
• Age of the individual completing the
assessment

5. The National Career Development Guidelines are the
standard for most career resources.
The National Career Development Guidelines cover
three main areas –
• Self-knowledge
• Educational and Occupational Exploration
• Career Planning

6. • Self-knowledge deals with our self-concept,
interpersonal skills, growth, and development.
• Educational and occupational exploration talks
about the relationships between learning, work,
career information skills, job seeking, skill
development, and the labor market.
• Career planning includes self-assessment, career
exploration, decision making, life role formation,
goal setting, and the implementation of career
choices.

7. National Career Development Guidelines*
Career Development Standards by Area and Level
Middle
High
Elementary Junior High Adult
School
School
Knowledge of Understanding Skills to
Self- Knowledge of
the influence the influence of maintain a
Knowledge the importance
of a positive a positive self- positive self-
of self-concept
self-concept concept concept
Knowledge Understanding
Educational the relationship Skills to enter
Awareness of of the benefits
and between and
the benefits of of educational
Occupational educational participate in
educational achievement
Exploration achievement education and
achievement to career
and career training
opportunities
planning
Understanding Skills to
Career Skills to make Skills to make
how to make make
Planning decisions decisions
decisions decisions

8. National Career Development
Guidelines (4)
National Career Development Guidelines*
Career Development Standards by Area and Level
Middle
High
Elementary Junior High Adult
School
School
Understanding Understanding Skills to
Educational Awareness of
the the need for participate
And the relationship
relationship positive attitudes
Occupational between work in work and
between work toward work and
Exploration and learning learning. lifelong
and learning learning
Skills to Skills to locate, Skills to
Skills to evaluate, and
locate, locate,
understand and interpret career
understand, evaluate, and
use career information
and use career interpret
information
information career
information
Awareness of the Skills to
importance of Knowledge of Skills to prepare
prepare to
personal skills necessary to seek, obtain,
seek, obtain,
responsibility and to seek and maintain, and
maintain, and
good work habits obtain jobs change jobs change jobs

9. Business Contact Business Operations
(Enterprising) (Conventional)
Data
Social Service People Things Technical
(Social) (Realistic)
I deas
Arts Science
(Artistic) (Investigative)
In the Holland Hexagon Model, there are six vocational
personalities show the relationships between Ideas, People,
Data, and Things.

10. Holland Career Personalities
REALISTIC INVESTIGATIVE ARTISTIC SOCIAL ENTERPRISING CONVENTIONAL
Analytical, Complicated, Helping, Persuasive, Careful,
Frank, Practical,
Intellectual, Original, Informing, Energetic, Conforming,
Focused,
Reserved, Impulsive, Teaching, Sociable, Conservative,
Characteristics Mechanical,
Independent, Independent, Inspiring, Adventurous, Conscientious,
Determined,
Scholarly, Expressive, Counseling, Ambitious, Risk- Self-controlled,
Rugged
Judgmental Creative Serving taking Structured
Manipulates tools, Interacts with
Works with Uses imagination
Strengths Possesses people, Orders activities
abstract ideas and and feelings in Leads, manages,
mechanical, concerned with paying attention to
intellectual creative and organizes
manual, or athletic the welfare of details
problems expression
ability people
Prefers to deal
Things Ideas and Things Ideas and People People Data and People Data and Things
with

11. Holland Career Personalities 2
REALISTIC INVESTIGATIVE ARTISTIC SOCIAL ENTERPRISING CONVENTIONAL
Craftsman,
Teacher, Clergy,
Fitness Biologist, Chemist, Manager, Producer, Accountant,
Artist, Musician, Coach,
Trainer,Optician, Historian, Lawyer,Business/ Banker, Editor,
Actor/ Actress, Therapist,
Careers Policemen, Fire Researcher, Marketing Executive, Office Manager,
Designer, Writer, Nurse,
Fighter, Physical Doctor, Entrepreneur, Librarian,
Photographer Counselor,
Education Mathematician Principal Reporter
Sociologist
Teacher
Justice Studies, Nursing,
Pre-Law, Business
Possible Fire Science, Biology, Chemistry, Christian
Art, Theater, Management and
College Athletic Training, Nursing, Pre- Education, Business,
Graphic Design, Administration,
Majors Martial Arts, Medicine, Counseling, Accounting,
Music, Journalism, International
Corporate Mathematics, Biblical Studies, Management
Communication Business, Political
Fitness, Physical History Social Science,
Science
Education Education

12. Holland Personalities
Realistic Investigative Artistic Social Enterprising Conventional
Careers Engineer Chemist Designer Teacher Manager Accountant
Careers Technician Physician Musician Nurse Lawyer Office Clerk

13. Self Directed My Career Strong Interest
Features
Search Profile Inventory
Format Printed, Online Online Online
High School, High School, High School,
Reading Level College, and College, and College, and
Adult Adult Adult
Holland Codes X X
Career Lists X X X
College Majors X X X

14. Self Directed Search
• Holland Career Model is the basis for the SDS.
• People, occupations, and work environments can be
classified in one of the six Holland types: Realistic,
Investigative, Artistic, Social, Enterprising, and
Conventional.
• People are more comfortable when they are in a
compatible work environment.
• Using a 2 or 3-letter code, the Self-Directed Search
matches interests and abilities to a list of careers and
college majors.
• The SDS has been used by over 22 million people
worldwide.

15. The SDS has been used by over 22 million people worldwide.
Self- Directed Self-Directed
Self-Directed Self- Directed
Search Form E Search Explorer
Search On-Line Search Form R
(E for Easy) (Junior High)
Format On -Line Printed Printed Printed
Holland Codes Yes, 3 letter Yes, 3 letter Yes, 2 letter Yes, 2 letter
Holland Codes
Yes Yes Yes Yes
matched to careers
Holland Codes
matched to college Yes Yes No No
majors
Career Profiles Yes 1,309 jobs Yes, 1309 jobs Yes, 860 jobs Yes, 400
Time to Complete 35 to 45 minutes 35 to 45 minutes 35 to 45 minutes 35 to 45 minutes
Cost for Workbook
$10 $10 $12 $15
Per Person

16. My Career Profile
The My Career Profile Guidance System is an
ON-LINE Holland career self assessment test
that provides information on –
• Interests
• Values
• Skills
• Personalities,
• Holland Codes
• 1200+ occupations
• 6000 schools

17. The Strong Interest Inventory
assessment is the most respected and
widely used career planning instrument in
the world that measures –
• Scores on the level of interest on each
of the six Holland Codes or General
Occupational Themes
• Scores on 25 Basic Interest Scales (e.g.
art, science, and public speaking)
• Scores on 211 Occupational Scales
• Scores on 4 Personal Style Scales
• Scores on 3 Administrative Scales