This powerpoint presenting some big data and internet activity concepts

1. Marketing, Psychology
and Culture
Class 7

2. Commercial Logos Oriented

3. Commercial Ethos Oriented

4. Commercial Pathos Oriented

6. Distinguishing:
O Internal and External information search.
Memory and External environment.
O Costumer relationship management
(CRM).
O The client is always right. Accommodating
the costumer or targeting them?

7. Data mining and online
marketing
O Proliferation of information systems and
technology.
O Data collection analysis
O Methods

8. Some techniques for Data
mining
O Artificial Neural Network
O Decision Trees
O Genetic Algorithm
O Nearest Neighbor Method
O Association
O Clustering
O Sequence or Path analysis
O Forecasting

9. The Google Life Filter
O The basics of consumer behavior.
O Understanding of basic human need
(Maslows Theory of Needs).
O Data collection analysis
O Data mining

10. Why
O Creates a data base for a variation of
uses.
O Better front end offers – The offer to
attract client for an initial product of which
you guarantee the clients to keep buying
the related product (like auto renew).
O Strengthen brand image.
O Help us market according to the different
decision making processes.

11. 1. The three T’s:
Task(s) Target(s) Topic(s)
2. Distribute new content; periodicity
comes first.
First considerations
DesignandDevelopment

12. 3. Use one or two colors (preferably not too dark or
garish as: black, blue, brown or red).
General design

13. 4. Make your
own design
Be creative
DesignandDevelopment

14. 5. Always try to facilitate access to valiable
information (hyperlinks, links, widgets…)
DesignandDevelopment
Time and growth
6. Procrastinate* better your blog (1.30min
to add an exterior link)
* The practice of carrying out less urgent tasks
in preference to more urgent ones
7. Read webpages and similar blogs, learn and
immitate.

15. 8. Practice makes perfect
(themes, templates,
name, title), trial (clicktest)
Repetitions
9. Change and renovation: Keep
it fresh and show your
interest for the wellbeing of
your reader.
DesignandDevelopment

16. The team
10. Honor your sphere, the shared
effort and collaboration.
DesignandDevelopment

17. 3 large family of technological
tools:
- Digital edition
- Digital collection: collections of
digital books.
- Humanistic collections:
administrative and academic
information
Clasification
Draftingandcontent

18. • Text: recognize the necessities of your
readers
• Divide long paragraphs with bulleted
lists and side bars
• Use bold for interesting ideas (Call out)
Talk to your public
Draftingandcontent

19. • Leave scientific papers for scientific
journal.
• Be precise, simple, fun and pragmatic
• It´s a fresh ground for cultivating ideas
not for elaborate significant results
Creativity vs. academicism
Draftingandcontent

20. • Title: Catchy, summarizing,
informative, avoid over-
creativity, but simple and with
key words.
Eye-catching yet
pragmatic
• Networks: before, relations by
social status; today, by content.
Draftingandcontent

21. • Cultivate curiosity and
question
• Don´t plagiarize or copy
(even from your own texts)
Originality
Draftingandcontent

22. Address your writing to an imaginary
ideal reader, initiate a conversation
How to write?
Draftingandcontent

23. • What for? A visual support
• Where from?
• Property rights
• Resolution is important (compress
or expand)
• You can create an impact, though
not too much…
Image
Draftingandcontent

25. Fonts
Draftingandcontent

26. • Integration of podcasts and videos
Multimedia
Draftingandcontent

27. VisibilityStrategies
Visibility Strategies
• Network established, it´s time to think
about promotion

28. - 3.5 billions searches per day (only Google)
- 68% of users will click one of the first 3 results.
- 80-84% make the same queries.
- On-page/off-page optimization
- Optimization tools (Yoast for blogs in
Wordpress, Google Alert, Google Analytics,
Aweber for emails…).
To be considered…
VisibilityStrategies

29. •Infrastructure and circulation: categories, tags,
texts, links and hyperlinks…
•Interior: techniques and strategies
•Exterior: references and links
Search optimization
VisibilityStrategies

30. • It is the velocity that a web page need to
load.
• More than 2 seconds is too much time.
• Solutions: change theme, reduce image size
(of header and sidebar), less widgets.
SPDY
VisibilityStrategies

31. To do or not to do…
OLAP?
VisibilityStrategies

32. - Keywords in the contents:
Google Adwords External Keyword Tool
(Google content experiments)
Keyword
How can I fit in between
all the big web?
About:
976 millions of websites
50 billions of web pages
almost 3 billions Internet users
550 billions of documents (2001)
VisibilityStrategies

33. • Biblioteca en línea: 6.600
• Biblioteca online: 74.000
• Revista literaria: 12.100
• Revista literatura: 14.800
• Revista científica: 90.500
Keyword: effect
VisibilityStrategies

34. • The social network
effect
SMO
• A tool called
Facebook and his
colleague Twitter
VisibilityStrategies

35. Blogging
What is a
A conversation tool
300 millons blogs
More than 100 billons of posts
?
VisibilityStrategies

36. Networking
VisibilityStrategies

38. Link Wheel
VisibilityStrategies

39. • The networks in Android and
iOS, cheap and efficient
(Arroyo-Vásquez)
• Every day around 1.45
millions of smartphones
reach their happy owner.
Every day there are
317.124 newly born (Luke
Wroblewski)
Apps
VisibilityStrategies

40. • Avoid bouncing.
• Guest blogging: search for other blogs with
similar theme and comment.
• Treat your reader like you´d treat your pet,
offering positive reinforcements (posts of
‘How to’, useful links etc.)
What else?
VisibilityStrategies

41. • What to look for?
• Who are your readers, audience?
• What is their interest? What are they looking
for?...
Statistics
VisibilityStrategies

42. - Track the most viewed pages and ask
yourself if they follow the blog’s main
theme.
Using statistics
- Notice avarage of pages viewed in
each visit (usually 1.7-2.4)
- Strengthen the posts with interior
links.
- Which are the countries from
where you are searched the most?
VisibilityStrategies

43. Google Analytics
VisibilityStrategies

44. Google Trend
VisibilityStrategies

45. On-page:
- A list of 50 keywords:
www.soovle.com
- https://www.google.com/trends/
- http://ubersuggest.org/
- Change keywords in existing content
- Add links / hyperlinks
- New page / post in your blog
- Check SPDY: http://spdycheck.org/
- Change themes / plantillas
- Add / remove widgets
What to do? SEO
Off-page:
- Guest blog
- Open a Blog / Facebook /
Twitter
Blogger.com
- Networking multiple pages
- Page titles (change / add)
- Add banners to side bar
- General review of tools