Creating or editing content for mobile devices requires rethinking everything from word count and sentence length to how often we use tables or nested lists. Maxwell Hoffmann, Product Evangelist for Adobe, shares some creative exercises that will help you see and think through your content differently before single-source publishing to mobile devices.
The point of the exercises is to help break the subconscious habit of viewing authored content through a "page-shaped" lens.
This presentation was made for the San Francisco chapter of STC on June 20th, 2012.
This is my Adobe max 2008 presentation on cross channel digital marketing campaigns. The presentation covers work from: Nike, Xbox, Visa & McDonalds.
Presentation by Joe Bachana of DPCI at Lavacon 2012Joe Bachana
Presentation on how multinational corporations are implementing multichannel publishing solutions. Presented by Joe Bachana of DPCI (http://www.databasepublish.com)
n this presentation we looked at the architecture and explain it’s structure from a practical point of view: - what are the features and benefits of this design for developers, administrators and users - how to explain this architecture to prospective and existing clients - how it compares to previous TYPO3 versions and competing products. The presentation ends with a number of application scenarios.
Overcoming Barriers to Adoption of Virtual Worlds in Governmentjcichelli
Presentation given at Defense GameTech 2010 on overcoming current barriers to adoption of Virtual Worlds for training and collaboration in government organizations.
This is my Adobe max 2008 presentation on cross channel digital marketing campaigns. The presentation covers work from: Nike, Xbox, Visa & McDonalds.
Presentation by Joe Bachana of DPCI at Lavacon 2012Joe Bachana
Presentation on how multinational corporations are implementing multichannel publishing solutions. Presented by Joe Bachana of DPCI (http://www.databasepublish.com)
n this presentation we looked at the architecture and explain it’s structure from a practical point of view: - what are the features and benefits of this design for developers, administrators and users - how to explain this architecture to prospective and existing clients - how it compares to previous TYPO3 versions and competing products. The presentation ends with a number of application scenarios.
Overcoming Barriers to Adoption of Virtual Worlds in Governmentjcichelli
Presentation given at Defense GameTech 2010 on overcoming current barriers to adoption of Virtual Worlds for training and collaboration in government organizations.
Sources: Acando Consulting + Jeff Brenman Presentation
Why should we consider optimizing our working ways, strategies and processes by introducing web 2.0 tools?
Content needs to be written differently when you primary delivery is on smart phones or tablets. Shorter sentence structure and reduced word count, as well as principles from SEO are recommended.
Unfortunately, most of us don't write this way; we write until we fill up a laptop or computer screen. Also, our eyes can "remember" more on a sheet of paper or large screen than we can in transient "thumb fuls" of smart phone paragraphs.
Try the exercises developed by Maxwell Hoffmann of Adobe, and you will be surprised at how easy it is to "think different / write diffe
Adobe Key Trends in Technical Communication at MEGACommPaula Stern
Part of our panel on Future Trends in Technical Communication, this presentation was given by Saibal Bhattacharjee (Product Marketing Manager, Adobe Systems Inc. for the Technical Communication Suite). MEGAComm was honored to have Adobe Systems Inc. as our Keynote Sponsor.
Presented at the ASTC(NSW) 2012 annual conference. Editing for technical communicators, focusing on text, user interface text, etc. and some add-ins for Microsoft Word that make the process easier.
These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB
In this webinar I show you what SEO is and how you can use SEO techniques to make content easier to find for your readers. We will look a general best practices for SEO but also at RoboHelp specific features that help your users find the content they need.
With more and more people using tablets for reading technical documentation, this webinar looks at how this trend will affect the way technical documents are designed and developed. We'll look at examples of documents that 'work' on a tablet, as well as documents that don't. We'll explore some of the emerging design trends for presenting technical documentation on tablets, and what they mean for Technical Writers. We'll also investigate how tablets, and the technologies contained within then, could be used to improve the User Assistance we provide to our readers.
Ellis is Director and Help Strategist at Cherryleaf, a technical writing services and training company based near London, in the United Kingdom. He has over fifteen years’ experience working in the field of documentation, has a BA in Business Studies, and is an Associate of the Institution of Engineering and Technology. Ranked the most influential blogger on technical communication in Europe, Ellis is also an author and editor of two books: ‘How to Write Instructions’ and ‘Trends in Technical Communication’.
Sources: Acando Consulting + Jeff Brenman Presentation
Why should we consider optimizing our working ways, strategies and processes by introducing web 2.0 tools?
Content needs to be written differently when you primary delivery is on smart phones or tablets. Shorter sentence structure and reduced word count, as well as principles from SEO are recommended.
Unfortunately, most of us don't write this way; we write until we fill up a laptop or computer screen. Also, our eyes can "remember" more on a sheet of paper or large screen than we can in transient "thumb fuls" of smart phone paragraphs.
Try the exercises developed by Maxwell Hoffmann of Adobe, and you will be surprised at how easy it is to "think different / write diffe
Adobe Key Trends in Technical Communication at MEGACommPaula Stern
Part of our panel on Future Trends in Technical Communication, this presentation was given by Saibal Bhattacharjee (Product Marketing Manager, Adobe Systems Inc. for the Technical Communication Suite). MEGAComm was honored to have Adobe Systems Inc. as our Keynote Sponsor.
Presented at the ASTC(NSW) 2012 annual conference. Editing for technical communicators, focusing on text, user interface text, etc. and some add-ins for Microsoft Word that make the process easier.
These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB
In this webinar I show you what SEO is and how you can use SEO techniques to make content easier to find for your readers. We will look a general best practices for SEO but also at RoboHelp specific features that help your users find the content they need.
With more and more people using tablets for reading technical documentation, this webinar looks at how this trend will affect the way technical documents are designed and developed. We'll look at examples of documents that 'work' on a tablet, as well as documents that don't. We'll explore some of the emerging design trends for presenting technical documentation on tablets, and what they mean for Technical Writers. We'll also investigate how tablets, and the technologies contained within then, could be used to improve the User Assistance we provide to our readers.
Ellis is Director and Help Strategist at Cherryleaf, a technical writing services and training company based near London, in the United Kingdom. He has over fifteen years’ experience working in the field of documentation, has a BA in Business Studies, and is an Associate of the Institution of Engineering and Technology. Ranked the most influential blogger on technical communication in Europe, Ellis is also an author and editor of two books: ‘How to Write Instructions’ and ‘Trends in Technical Communication’.
A ridiculously long presentation from IBM Connect 2013, formerly Lotusphere, from Rob Novak @IBMRockStar and Jerald Mahurin @SociallyCurious on the tools, language, and methods we used to transition from Domino, Quickr and overall web developers to becoming IBM Connections 4.0 developers. From the abstract:
With IBM Connections 4.0, IBM has released the most important new platform - yes platform - for social business development since the Notes client. As a Domino developer, you have excelled. Now, faced with an entire new glossary of terms, new concepts in customization and development, and a whole new set of tools, it could take some time to get up to speed. This session will help you cut weeks off that ramp-up time by showing you exactly what a Connections development environment looks like. We'll cover how to choose your tools and toolkits as well as configuration for development and testing. From the fundamentals of skill gap identification to real working samples, this session is sure to give you a huge head start.
Adobe Summit EMEA 2012 : 16706 Optimise Mobile ExperienceBen Seymour
Smartphones and tablets come in all shapes and sizes, with screen sizes from 4 to 10 inches and varying support for rich media formats. How are you approaching this challenge to support highly engaging user experiences across the expanding range of mobile devices? Find out how Adobe Scene7 can help you optimise content for multiple screens to ensure high engagement and conversion.
Learn about:
- Best practices for optimising mobile experiences
-Emerging trends for immersive mobile experiences, including video and interactive catalogues
- Examples from clients who have optimised their rich media for tablets and smartphones
Digital marketing rapidly introduces new channels, concepts and context into marketing. This can lead to confusion and cognitive dissonance between traditional right-brain marketers and digital left-brain marketers. By going beyond the surface of what is visible in terms of vendors and products and concentrating on the fundamental building blocks of marketing, "The DNA of Marketing" offers a new look at marketing and a way to make sense of digital marketing innovation.
Following on from the success of last year, this annual event for London's architect community will have architectural innovation as a theme this year, and particularly CQRS. At the DDD eXchange we will feature leading thinkers and architects who will share their experience and Eric Evans is the programme lead.
Similar to STC mobile device content consideration (20)
A brief overview of features and benefits of Adobe Technical Communication Suite, including FrameMaker 12 and RoboHelp 11, presented by Maxwell Hoffmann at TC Camp 2015, Mission College, Santa Clara, CA
Technical communicators and the product lifecycle (adobe day lavacon 2013 j g...Maxwell Hoffmann
Joe Gollner of Gnostyx Reseeach covers how Tech Communicators must dovetail with the product lifecycle. This sounds simpler than it is, due to long held habits in the corporate world. Joe covers how Peter Drucker foresaw our current cycles back in 1954 and shares examples of how and why disconnected "silos" of content exist within the same organization. This is a highly original and engaging approach to a topic that is seldom addressed this successfully.
Presentation from #AdobeDay at #Lavacon2013 in Portland, Oregon Oct 20, 2013. In this session, Scott Abel, The Content Wrangler, addresses the challenges we all face with new devices, new markets and new demands.
#STC13: The Future of Tech Comm is Here. Are you ready for it?Maxwell Hoffmann
Adobe's Kapil Verma's presentation data makes clear that more work is being asked from a shrinking work force. The move to structured authoring has picked up significantly in the last couple of years. Structured authoring is more prevalent in larger corporations. Due to YouTube and other factors there is an increasing demand for multimedia in technical communication. By the end of 2013, 90% of Internet traffic will be video.
Adobe's Kapil Verma presented results from an extensive survey of STC members. The survey helps answer the following questions: (a) Who is a technical communicator and where does she work? (b) How does she do her work? (c) Is she leveraging the latest technology in her work?
#STC13 ADOBE DAY: Metrics for the Content CarpenterMaxwell Hoffmann
"Adobe Day" presenter, Mark Lewis, contrasts traditional productivity (pages per day) metrics with new metrics and metrics critical to project success. His research reveals how to determine the true cost of a DITA task or topic, and also how that cost is reduced over time with constant re-use. Many concepts shared may be found in Mark's new book (published by the Rockley Group): "DITA Metrics 101: The Business Case for XML and Intelligent Content".
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)Maxwell Hoffmann
Lavacon 2012: see what's new in FrameMaker 11 and FrameMaker 11 Publishing Server. This presentation by Adobe Sr. Product Manager, Kapil Verma (@kapilAdobe) covers the many areas of feature and product improvement in FrameMaker 11. DITA and XML authoring has been made even simpler and more transparent than before. Major improvements like XPath, XQuery, XML Code view and "intelliprompt" for elements and attributes are most welcomed. Even is you are still doing "unstructured" authoring, the ability to generate a hyperlinked parts table from 3D diagrams, in place insertion of styles, improved FIND/CHANGE and more control over customizing your user interface are a huge help. Also find out how tooutput to multiview HTML5 to publish to tablets and mobile devices.
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?Maxwell Hoffmann
When you or others in your organization mention the term “template” for policies and procedures (P&P), do you really know what type of template you or they are talking about? It is a fact: there is much confusion and misunderstanding about what is meant by “template” and the expectation of using a template for developing or communicating P&P content. Join the recognized P&P authority Raymond Urgo as he defines three types of templates and clarifies their purposes and limitations. He will reveal why people are tempted toward templates for solutions and fall victim to templates for the wrong reasons resulting in poor P&P content.
Every day technical communication teams are being asked to do something new. Given the rate of change that is apparent in the marketplace, and the expanding array of new devices and venues that will need to be supported, this trend will only accelerate. One question that comes up is how do teams explore the new publishing pathways so that they can determine what changes they will need to their overall content creation and publishing process. Join Intelligent Content thought leader Joe Gollner as he guides us through some proven steps in exploring new information products and refining content processes. In particular, this session will introduce the concept of a content scenario, a technique he has used for years to help organizations adapt their information product portfolios efficiently and effectively. As part of this session, Joe will introduce a public domain content scenario for helping projects to explore how DITA might be used to address certain types of new information product. Join Joe Gollner and Adobe product evangelist Maxwell Hoffmann for this practical session on how technical communication teams can handle the demands being sent their way.
Raymond Urgo shares the 2nd half of the 13 most common mistakes made in communicating policies and procedures. These slides were used in an Adobe-sponsored Webinar held on JUne 14, 2012
How can you make your content reach a wider audience, including the disabled?
People who reach life expectancy can look forward to be classified as disabled for about 11% of their lifetime. People with disabilities constitute the nation's (USA) largest minority group, the only one which any of us can join at any time. People with disabilities constitute about 15% of the population.
Making content more accessible to people with a variety of disabilities ranges from appearance (font size and color) to navigation aids. This slide deck summarizes Char James-Tanney's presentation with Adobe on June 19, 2012, in which she showed many compelling business reasons for reaching the disabled, in addition to the fact that it is "the right thing to do."
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.