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Statewide Coalition
Panel
Building State Capacity for Leadership in K-12
Computer Science Education Workshop
3 April 2017
@HalSpeed
@cs4tx
2 Source: http://curriculumredesign.org/wp-content/uploads/CCR-Plenary-intro-Charles-Fadel1.pdf (excluding computer science)
Computer Science
It’s a Marketing Problem
3 Source: Rogers, Diffusion of Innovations (1962)
Examples of S-Curves
4 Source: https://hbr.org/resources/images/article_assets/2013/11/consumptionspreads.gif
The Challenge
5 Source: Moore, Crossing the Chasm (1991)
Collective Impact Framework
6 Source: http://www.collaborationforimpact.com/collective-impact/
7 Source: http://www.collaborationforimpact.com/collective-impact/the-backbone-organisation/
CS4TX
Shared Vision for Change – CS for All
 Computer science education for all K-12 students
 Every child, every grade
Plan of Action
 Grassroots community network and public advocacy
 Teacher training and professional development
 State and local policy advocacy
 Curricula and standards
 Post-secondary transition
8
Community network and public advocacy
 Build a community network of parents, educators, business leaders
and supporting organizations such as:
 Companies, chambers of commerce, economic development corporations,
colleges & universities, diversity & inclusion non-profits, teacher member
associations, out-of-school programs & clubs
 Promote, inspire and evangelize
 Outreach events such as the Hour of Code
 CS Fairs with businesses, clubs and students
 Student course selection events
 Monthly meetings – Meetup.com
 Up to three cities - $15/month
 More than three cities - $10/month per city
9
10
WeTeach_CS Collaboratives
CS Network
Blog
Workshops/
Conferences
Keep Calm
and Java On
AP Summer
Institutes
Certification Prep
Face-to-Face Training
For teachers who want to
become certified in Grades
8-12 CS
Online Courses
For teachers who want to
become certified in Grades
8-12 CS
Certification
Incentive Program
One-time stipend of
$1,000 from UT Austin
W e T e a c h C S . o r g
Organization
 Name: CS4xx
 xx = two-letter state abbreviation
 URL and Twitter if available
 www.cs4xx.org, @cs4xx
 Marketing items
 Logo – 99designs.com
 Name badges – crowntrophy.com
 Stickers – stickermule.com
 Business cards – vistaprint.com
 Shirts, etc.
 Email communications
 Meetup.com or paid service (e.g. MailChimp, Constant Contact, Emma)
11

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Statewide Coalition Panel - 3 April 2017

  • 1. Statewide Coalition Panel Building State Capacity for Leadership in K-12 Computer Science Education Workshop 3 April 2017 @HalSpeed @cs4tx
  • 3. It’s a Marketing Problem 3 Source: Rogers, Diffusion of Innovations (1962)
  • 4. Examples of S-Curves 4 Source: https://hbr.org/resources/images/article_assets/2013/11/consumptionspreads.gif
  • 5. The Challenge 5 Source: Moore, Crossing the Chasm (1991)
  • 6. Collective Impact Framework 6 Source: http://www.collaborationforimpact.com/collective-impact/
  • 8. Shared Vision for Change – CS for All  Computer science education for all K-12 students  Every child, every grade Plan of Action  Grassroots community network and public advocacy  Teacher training and professional development  State and local policy advocacy  Curricula and standards  Post-secondary transition 8
  • 9. Community network and public advocacy  Build a community network of parents, educators, business leaders and supporting organizations such as:  Companies, chambers of commerce, economic development corporations, colleges & universities, diversity & inclusion non-profits, teacher member associations, out-of-school programs & clubs  Promote, inspire and evangelize  Outreach events such as the Hour of Code  CS Fairs with businesses, clubs and students  Student course selection events  Monthly meetings – Meetup.com  Up to three cities - $15/month  More than three cities - $10/month per city 9
  • 10. 10 WeTeach_CS Collaboratives CS Network Blog Workshops/ Conferences Keep Calm and Java On AP Summer Institutes Certification Prep Face-to-Face Training For teachers who want to become certified in Grades 8-12 CS Online Courses For teachers who want to become certified in Grades 8-12 CS Certification Incentive Program One-time stipend of $1,000 from UT Austin W e T e a c h C S . o r g
  • 11. Organization  Name: CS4xx  xx = two-letter state abbreviation  URL and Twitter if available  www.cs4xx.org, @cs4xx  Marketing items  Logo – 99designs.com  Name badges – crowntrophy.com  Stickers – stickermule.com  Business cards – vistaprint.com  Shirts, etc.  Email communications  Meetup.com or paid service (e.g. MailChimp, Constant Contact, Emma) 11