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STATE OF THE (NON-
TRADITIONAL MEDIA)
NATION: 2014
The ASN Index: Value
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  
ASN INDEX
28% YoY in ’14 : 7% forecast in ‘15
The ASN Index: Volume
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  
The ASN Index: Sport vs Non-sport
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  
ASN INDEX
The Non-sport side of the Non-traditional Media market is catching up fast with the more
dominant Sport side
Versus Traditional: All. ’13 vs ‘14
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
YOY
GROWTH
SHARE OF
SPEND
USD3.66b	
  
USD4.97b	
  
2013 2014
Non-traditional Media grew faster than any other paid channel in 2014 (except Digital) and is
no longer the smallest channel (Magazine)
The ASN Index: Clusters
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
North Asia is 3x bigger than the other market clusters of South Asia and SEA
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
Versus Traditional: Magazine (‘13)	
  
In 2013, Non-traditional Media was 75% the size of Magazine spend in Asia…
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
Versus Traditional: Magazine (‘14)	
  
In 2014, it was 112%
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
Versus Traditional: Radio (‘13)	
  
In 2013, Non-traditional Media was 77% the size of Radio spend in Asia…
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
Versus Traditional: Radio (‘14)	
  
In 2014, it was 90%
©	
  Asia	
  Media	
  Partners	
  Pte	
  Ltd	
  &	
  WARC	
  
Versus Traditional: Cinema (’13 vs ‘14)	
  
In 2013, Non-traditional
Media was 13x bigger
than Cinema spend in
Asia…
By 2014, it was 20x
THANK YOU
ASN operates the only industry intelligence source for Asia’s fastest growing communications channel.
We enable the buyers and sellers – and planners – of Non-traditional Media (Branded Content,
Sponsorship, Native, Influencer) to operate faster and more effectively together
ASIASPONSORSHIPNEWS.COM
@ASIASN
info@asiasponsorshipnews.com
+65 8722 2174

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State of the Non-traditional Media Nation

  • 1. STATE OF THE (NON- TRADITIONAL MEDIA) NATION: 2014
  • 2. The ASN Index: Value ©  Asia  Media  Partners  Pte  Ltd   ASN INDEX 28% YoY in ’14 : 7% forecast in ‘15
  • 3. The ASN Index: Volume ©  Asia  Media  Partners  Pte  Ltd  
  • 4. The ASN Index: Sport vs Non-sport ©  Asia  Media  Partners  Pte  Ltd   ASN INDEX The Non-sport side of the Non-traditional Media market is catching up fast with the more dominant Sport side
  • 5. Versus Traditional: All. ’13 vs ‘14 ©  Asia  Media  Partners  Pte  Ltd  &  WARC   YOY GROWTH SHARE OF SPEND USD3.66b   USD4.97b   2013 2014 Non-traditional Media grew faster than any other paid channel in 2014 (except Digital) and is no longer the smallest channel (Magazine)
  • 6. The ASN Index: Clusters ©  Asia  Media  Partners  Pte  Ltd  &  WARC   North Asia is 3x bigger than the other market clusters of South Asia and SEA
  • 7. ©  Asia  Media  Partners  Pte  Ltd  &  WARC   Versus Traditional: Magazine (‘13)   In 2013, Non-traditional Media was 75% the size of Magazine spend in Asia…
  • 8. ©  Asia  Media  Partners  Pte  Ltd  &  WARC   Versus Traditional: Magazine (‘14)   In 2014, it was 112%
  • 9. ©  Asia  Media  Partners  Pte  Ltd  &  WARC   Versus Traditional: Radio (‘13)   In 2013, Non-traditional Media was 77% the size of Radio spend in Asia…
  • 10. ©  Asia  Media  Partners  Pte  Ltd  &  WARC   Versus Traditional: Radio (‘14)   In 2014, it was 90%
  • 11. ©  Asia  Media  Partners  Pte  Ltd  &  WARC   Versus Traditional: Cinema (’13 vs ‘14)   In 2013, Non-traditional Media was 13x bigger than Cinema spend in Asia… By 2014, it was 20x
  • 12. THANK YOU ASN operates the only industry intelligence source for Asia’s fastest growing communications channel. We enable the buyers and sellers – and planners – of Non-traditional Media (Branded Content, Sponsorship, Native, Influencer) to operate faster and more effectively together ASIASPONSORSHIPNEWS.COM @ASIASN info@asiasponsorshipnews.com +65 8722 2174