The document discusses trends in online news media, including the growth of native advertising, paid content strategies to build subscriber loyalty, the rise of online video consumption especially on mobile devices, and the increasing role of programmatic advertising. It also provides data on changes in newspaper revenues and audiences as print declines and digital formats increase. WAN-IFRA is introduced as an organization that supports the news media industry through advocacy, insights, networking and innovation support.
The document summarizes a presentation given at a MEPRA Connect breakfast on PR in the technology sector. It discusses three case studies:
1) Rijosh Joseph presented on Nokia's "Don't Miss Out" campaign for the Asha phone range, which used research to develop a 360 degree campaign targeting low-income communities. Through activities like cricket tournaments and radio competitions, the campaign drove a 300% increase in sales.
2) Sarah Campbell discussed using stories to explain complex technology, citing the example of Petra the koala who received international media coverage after being scanned with a Philips CT scanner, raising awareness of Philips healthcare technology.
3) Laurie Doyle Kelly outlined Mubad
**RE-POST from Ogilvy&Mather slideshare account.**
I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes.
The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?"
It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
We kicked off a new programming season with a Luncheon Thursday, September 19th at Fogo de Chao, downtown. The room was filled with 40+ marketers all eager to learn how Vladimir Jones and The Broadmoor use new media to put heads in beds. The presentation was packed with useful facts and real life examples. Check it out!
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014Karolina Gniewowska
The document discusses Connected Life 2014, a study by TNS that explores how technology is transforming consumers' lives across 50 markets globally. It provides insights into how the growing digital ecosystem is impacting media habits. The study segments digital consumers and answers key questions for marketers on digital's role in brand building, activation, awareness, and the media/purchase landscape. It discusses how L'Oreal uses findings to optimize its media planning, prioritize digital channels, increase ROI, tailor content, and target consumers more effectively.
A digital strategy is a plan to leverage digital tools and technologies to accomplish business objectives. It involves analyzing the context, defining goals and targets, reviewing existing digital efforts, crafting a strategic vision, and developing a plan of actions. Key components of a digital strategy include business objectives, marketing objectives, and understanding audiences. A successful digital strategy tells compelling brand stories across social media and other digital channels to drive engagement.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
The document summarizes a presentation given at a MEPRA Connect breakfast on PR in the technology sector. It discusses three case studies:
1) Rijosh Joseph presented on Nokia's "Don't Miss Out" campaign for the Asha phone range, which used research to develop a 360 degree campaign targeting low-income communities. Through activities like cricket tournaments and radio competitions, the campaign drove a 300% increase in sales.
2) Sarah Campbell discussed using stories to explain complex technology, citing the example of Petra the koala who received international media coverage after being scanned with a Philips CT scanner, raising awareness of Philips healthcare technology.
3) Laurie Doyle Kelly outlined Mubad
**RE-POST from Ogilvy&Mather slideshare account.**
I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes.
The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?"
It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
We kicked off a new programming season with a Luncheon Thursday, September 19th at Fogo de Chao, downtown. The room was filled with 40+ marketers all eager to learn how Vladimir Jones and The Broadmoor use new media to put heads in beds. The presentation was packed with useful facts and real life examples. Check it out!
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014Karolina Gniewowska
The document discusses Connected Life 2014, a study by TNS that explores how technology is transforming consumers' lives across 50 markets globally. It provides insights into how the growing digital ecosystem is impacting media habits. The study segments digital consumers and answers key questions for marketers on digital's role in brand building, activation, awareness, and the media/purchase landscape. It discusses how L'Oreal uses findings to optimize its media planning, prioritize digital channels, increase ROI, tailor content, and target consumers more effectively.
A digital strategy is a plan to leverage digital tools and technologies to accomplish business objectives. It involves analyzing the context, defining goals and targets, reviewing existing digital efforts, crafting a strategic vision, and developing a plan of actions. Key components of a digital strategy include business objectives, marketing objectives, and understanding audiences. A successful digital strategy tells compelling brand stories across social media and other digital channels to drive engagement.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
The document is the Asia Pacific Digital Marketing Yearbook 2010. It provides an overview of digital marketing trends in Asia Pacific in 2010. Some key points include:
- Asia Pacific has over 764 million internet users, the largest number in the world, which is growing rapidly especially in China, India, and Japan.
- Four of the top 10 countries globally for home broadband use are in Asia Pacific, with South Korea ranked first.
- Online shopping is popular across Asia, especially on mobile, and recommendations from friends strongly influence purchases for many Asians.
- Social media habits and usage vary significantly across different Asian countries and regions.
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.
InfiniteUp is building smartphone-based business software to enable African micro, small, and medium enterprises (MSMEs) by digitizing pen-and-paper processes. Their software allows informal retailers to track sales, manage inventory, advertise, and access regional supply chains and customers. InfiniteUp aims to bring these retailers online through a multi-sided marketplace approach and plans to generate revenue from transaction fees. They have developed an initial product and are conducting user experience testing in multiple African countries. InfiniteUp is now raising $500,000 to further develop their research, marketing, and technology as they work to transform informal retail across Africa.
Real Opinions Middle East Internet Users DH090821Dan Healy
This document summarizes key findings from an online survey of business people in the Middle East. It shows that smartphones and laptops are the most regularly used devices to access the internet. Respondents are likely to use the internet in the future for activities like social networking, getting news and information, online shopping, and internet banking. Brand websites and word-of-mouth are highly influential on purchase decisions. The document also provides details on internet usage patterns and preferences for different media throughout the day.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
The document is the Asia Pacific Digital Marketing Yearbook 2009 published by the Asia Digital Marketing Association. It summarizes that in 2009, connecting with consumers across social media platforms like Facebook and engaging in online conversations had become imperative for marketers. While websites, banners, and emails remained common digital marketing approaches, most opportunities were in social media, gaming, and mobile. The Asia Pacific region was home to over 430 million internet users and online advertising spending was forecast to grow substantially in coming years.
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
Orchestrating Your Global CMS; a planning frameworkBarbara Holmes
When it comes to a content management system (CMS) it’s tempting to jump into execution; to get that website or sites set up quickly. That’s how a CMS is sold, right? There’s a promise that the gnarly inter-departmental problems will melt away, that content will create itself, that with a flip of a switch your enterprise will be a global market leader.
The truth is that the magic of a CMS doesn’t happen without a lot of thinking and planning beforehand. Like a symphony orchestra, there are a lot of parts to coordinate and all must work in harmony to produce the desired results. This publication shares some of the things ISITE has learned through helping clients with CMS implementations, migrations, global rollouts, website redesigns, and content strategy.
This is an ebook that I wrote as my last thought leadership piece and content contribution to ISITE Design, December 2014.
The document proposes two business ideas:
1) A news reading web service that uses personalization, machine learning and data mining to intelligently organize and deliver relevant news content to users based on their interests and past reading history.
2) An online platform that matches tourists with local volunteer travel guides in their destination country to experience the local culture outside of tour groups and with less planning. The platform provides intrinsic and extrinsic rewards for both tourists and guides.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
The document outlines 7 key consumer trends for 2010, including:
1) Expectation Economy - Consumers will have higher expectations for branded goods and services.
2) (F)LUXURY - Luxury is redefined as experiences of time, escape, and balanced consumption rather than overt excess.
3) Get Real! - Consumers want more honest, edgy, and real conversations from brands on social media.
It provides public relations implications for each trend, such as highlighting value, engaging influencers online, and co-creating with fans. The document is meant to inspire new communication ideas for clients by understanding shifting consumer behavior.
Making sense of the digital world - United FocusSteven Smith
The document discusses how customers are changing and becoming more digital. It notes that the average Australian owns 3 internet-enabled devices, spends 12.5 hours per week on Facebook, and 50% use social media daily. It emphasizes that companies need to understand how customers actually use digital tools and design their digital channels accordingly instead of how the company wants to use them. The document also provides an overview of United Focus, a company that provides advice on digital strategies and transformation to help organizations stay relevant to customers and competitive.
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Africa Reach is a mobile marketing company operating in South Africa and several other African countries. It partners with other companies to provide services like mobile display advertising, messaging, and a microjob platform. Africa Reach's approach involves understanding customer insights, defining campaign objectives, using multiple media types, and managing performance. It highlighted growth statistics for mobile internet and tablet usage in Africa to explain the opportunities in the African mobile advertising market.
This document discusses how mobile marketing can drive engagement and monetization. It outlines 7 key trends in the mobile market, including the rise of smartphones and tablets. It then provides 5 steps for effective mobile campaigns: 1) use mobile to raise awareness, 2) mobile advertising can be effective across demographics when matched to the right audience, 3) prioritize user experience, 4) focus on mobile display advertising, and 5) offer something of value to users. Overall, the document advocates that mobile provides opportunities to grow businesses by reaching new audiences, changing interactions, and extending markets.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
This document provides information about e-Global's media partnerships for promoting clients' brands and projects overseas. It lists several large projects e-Global has worked on, including promoting Taiwan tourism in Europe and North America. It also introduces the global news release service Business Wire and influential media outlets like TripAdvisor, Financial Times, and BBC. Stats on the audience and influence of these media are presented to demonstrate their value for reaching international audiences.
Phones 4u created a 3000-member online panel called "uBar" powered by Vision Critical's Sparq technology to gain insights from UK youth, a difficult demographic to track. The panel allows Phones 4u to ask questions directly to members and tap into existing conversations to understand emerging issues. Insights from uBar help Phones 4u make decisions on products, marketing, and operations virtually overnight by understanding youth preferences which can change quickly.
World Association of News Publishers. Journalism and Press Freedom, Media Sustainability, Media Innovation. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
WAN-IFRA is the World Association of News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
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Similar to News media trends ( norwegian association visting wan ifra, paris april 2016)
The document is the Asia Pacific Digital Marketing Yearbook 2010. It provides an overview of digital marketing trends in Asia Pacific in 2010. Some key points include:
- Asia Pacific has over 764 million internet users, the largest number in the world, which is growing rapidly especially in China, India, and Japan.
- Four of the top 10 countries globally for home broadband use are in Asia Pacific, with South Korea ranked first.
- Online shopping is popular across Asia, especially on mobile, and recommendations from friends strongly influence purchases for many Asians.
- Social media habits and usage vary significantly across different Asian countries and regions.
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.
InfiniteUp is building smartphone-based business software to enable African micro, small, and medium enterprises (MSMEs) by digitizing pen-and-paper processes. Their software allows informal retailers to track sales, manage inventory, advertise, and access regional supply chains and customers. InfiniteUp aims to bring these retailers online through a multi-sided marketplace approach and plans to generate revenue from transaction fees. They have developed an initial product and are conducting user experience testing in multiple African countries. InfiniteUp is now raising $500,000 to further develop their research, marketing, and technology as they work to transform informal retail across Africa.
Real Opinions Middle East Internet Users DH090821Dan Healy
This document summarizes key findings from an online survey of business people in the Middle East. It shows that smartphones and laptops are the most regularly used devices to access the internet. Respondents are likely to use the internet in the future for activities like social networking, getting news and information, online shopping, and internet banking. Brand websites and word-of-mouth are highly influential on purchase decisions. The document also provides details on internet usage patterns and preferences for different media throughout the day.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
The document is the Asia Pacific Digital Marketing Yearbook 2009 published by the Asia Digital Marketing Association. It summarizes that in 2009, connecting with consumers across social media platforms like Facebook and engaging in online conversations had become imperative for marketers. While websites, banners, and emails remained common digital marketing approaches, most opportunities were in social media, gaming, and mobile. The Asia Pacific region was home to over 430 million internet users and online advertising spending was forecast to grow substantially in coming years.
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
Orchestrating Your Global CMS; a planning frameworkBarbara Holmes
When it comes to a content management system (CMS) it’s tempting to jump into execution; to get that website or sites set up quickly. That’s how a CMS is sold, right? There’s a promise that the gnarly inter-departmental problems will melt away, that content will create itself, that with a flip of a switch your enterprise will be a global market leader.
The truth is that the magic of a CMS doesn’t happen without a lot of thinking and planning beforehand. Like a symphony orchestra, there are a lot of parts to coordinate and all must work in harmony to produce the desired results. This publication shares some of the things ISITE has learned through helping clients with CMS implementations, migrations, global rollouts, website redesigns, and content strategy.
This is an ebook that I wrote as my last thought leadership piece and content contribution to ISITE Design, December 2014.
The document proposes two business ideas:
1) A news reading web service that uses personalization, machine learning and data mining to intelligently organize and deliver relevant news content to users based on their interests and past reading history.
2) An online platform that matches tourists with local volunteer travel guides in their destination country to experience the local culture outside of tour groups and with less planning. The platform provides intrinsic and extrinsic rewards for both tourists and guides.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
The document outlines 7 key consumer trends for 2010, including:
1) Expectation Economy - Consumers will have higher expectations for branded goods and services.
2) (F)LUXURY - Luxury is redefined as experiences of time, escape, and balanced consumption rather than overt excess.
3) Get Real! - Consumers want more honest, edgy, and real conversations from brands on social media.
It provides public relations implications for each trend, such as highlighting value, engaging influencers online, and co-creating with fans. The document is meant to inspire new communication ideas for clients by understanding shifting consumer behavior.
Making sense of the digital world - United FocusSteven Smith
The document discusses how customers are changing and becoming more digital. It notes that the average Australian owns 3 internet-enabled devices, spends 12.5 hours per week on Facebook, and 50% use social media daily. It emphasizes that companies need to understand how customers actually use digital tools and design their digital channels accordingly instead of how the company wants to use them. The document also provides an overview of United Focus, a company that provides advice on digital strategies and transformation to help organizations stay relevant to customers and competitive.
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Africa Reach is a mobile marketing company operating in South Africa and several other African countries. It partners with other companies to provide services like mobile display advertising, messaging, and a microjob platform. Africa Reach's approach involves understanding customer insights, defining campaign objectives, using multiple media types, and managing performance. It highlighted growth statistics for mobile internet and tablet usage in Africa to explain the opportunities in the African mobile advertising market.
This document discusses how mobile marketing can drive engagement and monetization. It outlines 7 key trends in the mobile market, including the rise of smartphones and tablets. It then provides 5 steps for effective mobile campaigns: 1) use mobile to raise awareness, 2) mobile advertising can be effective across demographics when matched to the right audience, 3) prioritize user experience, 4) focus on mobile display advertising, and 5) offer something of value to users. Overall, the document advocates that mobile provides opportunities to grow businesses by reaching new audiences, changing interactions, and extending markets.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
This document provides information about e-Global's media partnerships for promoting clients' brands and projects overseas. It lists several large projects e-Global has worked on, including promoting Taiwan tourism in Europe and North America. It also introduces the global news release service Business Wire and influential media outlets like TripAdvisor, Financial Times, and BBC. Stats on the audience and influence of these media are presented to demonstrate their value for reaching international audiences.
Phones 4u created a 3000-member online panel called "uBar" powered by Vision Critical's Sparq technology to gain insights from UK youth, a difficult demographic to track. The panel allows Phones 4u to ask questions directly to members and tap into existing conversations to understand emerging issues. Insights from uBar help Phones 4u make decisions on products, marketing, and operations virtually overnight by understanding youth preferences which can change quickly.
Similar to News media trends ( norwegian association visting wan ifra, paris april 2016) (20)
World Association of News Publishers. Journalism and Press Freedom, Media Sustainability, Media Innovation. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
WAN-IFRA is the World Association of News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
WAN-IFRA is the World Association of Newspapers and News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media.
We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA drives the global conversation on the future of independent news publishing. Our focus is on Press Freedom and Journalism, Media Sustainability and Innovation.
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
WAN-IFRA is a global organization that represents over 18,000 publications and 3,000 media companies in over 120 countries. Its mission is to defend press freedom and support quality journalism. It provides members with services related to media sustainability, innovation, and professional development. Key areas of focus include transforming business models, developing content strategies, boosting revenue, and supporting print media. WAN-IFRA connects media professionals through events, research, and advocacy on issues like privacy and internet governance.
Trust in news and approaches to combat misinformationVincent Peyrègne
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of 3 000 leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries
WAN-IFRA believes that media freedom can only be fully achieved through equality of voices in the news. The organisation plays a particularly influential role in prioritizing gender equality and identifying collective solutions to bring about concrete change. It is for this reason that gender, with its Women in News (WIN) programme, is a core priority of WAN-IFRA's media freedom work around the world.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Facebook reality check - AMI, Madrid 14 Dec 2017Vincent Peyrègne
The digital platform strategy of news publishers. How many publishers have a real platform strategy that focuses on the revenue opportunity? Too few. The result is collective uncertainty, veering from enthusiastic early adoption of Instant Articles to demanding revised anti-trust laws to allow news media to compete collectively with Facebook. This presentation of WAN-IFRA report "Making money with Facebook, reality check" is all about rethinking news publishers relationship with Facebook: is it a distribution platform or a marketing platform? Or perhaps even an e-commerce partner?
WORLD PRESS TRENDS REPORT 2017 - UPDATE DM Latam BUENOS AIRES, Nov 2017Vincent Peyrègne
In its 2017 World Press Trends study, WAN-IFRA estimates that 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016. Global digital circulation revenues grew by 28 percent from 2015 to 2016. Despite that, total global newspaper revenues fell 2.1 percent in 2016 from a year earlier, as advertising revenues continue to decline in most markets, although there are notable exceptions in Asia, Africa and Latin America.
The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences, as the shift to reader-based revenue continues. In its 2017 World Press Trends study, WAN-IFRA estimates that 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
This document provides information about WAN-IFRA, an international organization for the newspaper and news publishing industry. It discusses WAN-IFRA's mission to promote knowledge sharing, networking, and press freedom. It also notes that WAN-IFRA brings perspective on challenges facing the industry, with a focus on press freedom, media policy, and internet governance issues. The document then lists various member organizations of WAN-IFRA from around the world that represent different parts of the news publishing industry.
The document discusses trends in the global news media industry from 2011-2015. It shows that while newspaper print revenues declined over this period, newspapers maintained a large global reach both in print and digital formats. It also discusses how audiences now expect more immersive and engaging content from trusted sources. Successful news organizations are diversifying their revenue streams and prioritizing innovation and talent development.
World Press Trends: Newspapers Audience Revenue Share Continues to Grow.Vincent Peyrègne
Audiences are contributing an increasing share of the total global newspaper revenue, according to the annual World Press Trends survey released by the World Association of Newspapers and News Publishers (WAN-IFRA). Newspaper circulation revenue represents 53% of the overall industry revenue, underscoring the continuation of the trend identified last year: that audiences have become publishers’ biggest source of revenue.
WAN-IFRA is a global trade organization representing over 18,000 news publications in over 120 countries. It provides services to support innovation, business development, and advocacy for press freedom and media policy issues. WAN-IFRA hosts events and conferences to facilitate networking and sharing of best practices among media executives. It advocates on pressing issues like press freedom and internet governance.
Newspaper companies have only begun to scratch the surface of their innovation potential. To succeed, they must learn to look at markets in new ways, invest in creating new capabilities, and rethink how they work individually and collectively. The Global Alliance for Media Innovation (GAMI) was created to support and coordinate an international ecosystem of innovation centers, entrepreneurs, and rapidly advance the best digital news media innovations. GAMI connects partners in innovation, sources new talents and solutions, and coordinates international R&D programs.
Cultural statistics in France Key figures abstract 2012Vincent Peyrègne
French cultural spendings and statistics - key facts 2012 : Museums, Heritage,monuments, Archives, Libraries, Performing arts, Video, Film, Book publishing, Recorded music, Arts education, Cultural expenditure, Cultural spending, Cultural participation, Internet....
The document compares 4 newspapers from Switzerland - 2 supra-regional papers and 2 regional papers. It analyzes reader surveys that provide data on circulation, readership, reach, and reader experiences for each paper. Charts are presented comparing the level of interest and liking among readers for the different newspapers.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
News media trends ( norwegian association visting wan ifra, paris april 2016)
1. Cooperate, do business with, get together,
hook up, interface, join forces, boost projects,
co-create, team up, work with partners, co-
produce, generate economy of scale, attract
new talents, create synergies, reduce risk…
NEWS MEDIA
TRENDS
STAY AHEAD
8. 4 main
service
offerings
Support and
coordinationto
innovation and
business
development
Filter and deliver
critical
business news
strategic market
insights
Manage
networking
knowledge sharing
platforms
Campaignand
advocate for
press freedom, fair
Global Internet
Governance
9. WAN-IFRA CONSOLIDATEDOFFERING 1/3
KEY
MISSIONS
ADVOCACY INSIGHTS NETWORKING
COMMERCIAL
ACTIVITIES
OFFERED TO
MEMBERS
Media Freedom
campaigns
Media Policy
Forum
Lobby
Youth LIteracy
Blogs,
newsletters
Special reports
Market
intelligence
MarketData,
industry surveys
Technical forums
Boards,
technical and
regional
Individual
service to
members
INNOVATION
BUSINESS DEV
Support and
Coordinatiion to
Research and
Innovation
Media
Development
NOT FOR PROFIT
MISSION DRIVEN
ACTIVITIES
Global, Regional
and topical
events
Awards,Best
practices,
benchmarking
World News
Media Congress
World Publidhing
Expo
Regional and
topical events
Consulting
Training
Marketplace-
Expo
Consulting
Training
Marketplace-
Expo
10. Evaluating and
opposing measures
which restrict
publishing activity
PROTECT THE
INDUSTRY
• International support to
national associations
• Consultative status in
international bodies
(WIPO, IGT, EuroDIG,
FIFA,…)
INVEST IN SOLUTIONS
• Regional and global
forums
• Newsletter and Blog
• World Press Trends
resource center
Media Policy
Public Affairs
Strengthening Media
In post-conflict and
emerging democracies
ADVOCACY WITH
HUMAN RIGHTS
MANDATE (Golden Pen, 3
May, Safety,
Defamation,...)
PROTEST and FACT
CHECKING CAMPAIGNS
REPORTS
MEDIA DEVELOPMENT
PROGRAMMES
Media Freedom
Managing coordination
Membership services central desk (coordination, acquisition, retention, administration)
Finance controlling
Media Freedom Fund financial controlling and reporting
Management Finances and Members Community Management
Promoting next level
of quality journalism
NETWORKING
• World Forum at
Congress
• International
Newsroom Summit
INSIGHTS AND BEST
PRACTICES SHARING
• Trends in Newsroom
annual report
• Daily Blogs
• Newsletters
ADVOCACY
• Joint initiatives with Media
Freedom Dept
World Editors Forum
Incubating and
Advancing innovations
and future talents to
the market
NETWORKING
• Workshops, seminars, kick
off sessions
• Connecting labs around the
world
SUPPORT AND
COORDINATION TO R&I
PROGRAMMES
• Horizon 2020 and other
public programmes
• Collaboration among media
companies
Global Alliance for
Media Innovation
NOT FOR PROFIT MISSION DRIVEN FOCUS AREAS
WAN-IFRA CONSOLIDATED OFFERING2/3
Create a literate,
civic-minded new
generation of readers
INTERNATIONAL
SUMMIT & IDEATHON
SUPPORT TO TEACHERS
USING THE NEWS
CELEBRATE EXCELLENCE
• Awards and Festivals
News Literacy and
Youth Engagement
11. VIVIAN SCHILLER
Digital Strategy and
Transformation
KALLE JUNGKVIST
Digital Transformation
BEN SHAW
Digital Strategy
GREGOR WALLER
Digital and Paid Content
JOHNNY RYAN
Design Thinking and
Digital Transformation
FRÉDÉRIQUE LANCIEN
New Business Strategies
JONATHAN HALLS
Video and Digital Strategy
HÅKAN HELANDER
Newsroom Organisation
and Production
FERGUS BELL
Social Media and
Digital Newsgathering
GRIG DAVIDOVITZ
Online Journalism and
Digital Strategy
ANAND SRINIVASAN
Pre-Press and Production
RANDY COVINGTON
Visual Storytelling and Video
DAVID SALLINEN
Deputy Director – European Training
MORITZ SCHWARZ
Newspaper Production
consulting.wan-ifra.org
33. Social-native,including Facebook NewsFeed ads and promoted
tweetson Twitter,will draw a majorityof native ad revenue between
2013 and 2018.
Native ads performbetter than traditionaldisplay. This is
particularlytrue on mobile and small screens
Desktopnative click-throughrates(CTRs) averaged a respectable
0.15%, while native-mobileads had CTRs over 1%, accordingto recent
data from Polar Media Group and Celtra, respectively.
Exclusive, premium valuenot a commodity
Native Advertising
34. It fits better with news
If most people comea news site to learn and be entertained,then brands
can better reach them with sponsored content that also educates and
entertains,rather than a display ad trying to sell a product.
It solves the modern problems of brands
Brand publishing 1.0 was about companieslearning to createtheir own
websites and publish content there.They got good at it, but also realized
that no one finds it.
Brand publishing 2.0 is now about workingwith mainstream publishers to
craft and distribute the brand messages wherethe people are.
Native Advertising
39. Our job is to get our readers to
come back so often and read so
much that they have to pay. Out
of convenience the cost is too
high to search for the same
content on other sites
Paid Content
40. ü Aim to be No1 in your market – first choice if something happens
ü Breaking news- local and important national news.
ü Always answering the two questions: Hasanything of importance happenedin my
community?What is the talk of the town today?
ü Fast and quick – often live reporting
ü Starting earlyin the morning especiallyfor mobile site
ü Always tell why the users have to come back – “We will report this at XX pm
ü “Passion topics”– areas where the news site is dominating the market and attract
readers
ü Video reporting– often live
ü Dominating socialmedia on local news
ü Push mobile notifications
ü Mobile personalisation - help your readersfollowcontent of special interest
ü Special stickyfeatures
ü Columnistsand profiled reportersthat stand out on importantlocal issues
ü To find ways of helping your readersin their dailylife
Paid Content
41. One level of subscription is
not enough in the long run
Paid Content
48. What Really Works
• Breaking news
• Celebrities
• Tech News
• Pivot & Matrix
• Emotional and shareable content is huge
Questions to Ask
• What’s your focus?
• What is the user experience?
• How shareable is your content?
• What should you stop doing?
Online Video
49. 3 Levels of Production at USA Today
• Level 1: Basic training around teaching journalists how
to edit, upload and get the video out.
• Level 2: A reporter who can use a good camera but
needs support to edit and upload. So two people
involved.
• Level 3: A fully functional video journalist who can do
everything on their own.
Source: Steve Elfers
Online Video
51. Programmatic:Process of buying and selling ads in an
automated fashion.
68% of local publishers participatein someform of programmatic
selling
76% of brand marketersconsider programmatic buying an important
development in the mobile ad space
Localmedia programmaticCPMs are less than half of local advertising
that is sold directly from traditionalsales executives -- but long-term
programmatic has a bright future.
The main upside: Increasing overall revenueand greater accessto
quality advertisersstreamlinead operations,better value for
customers,and cost savings
Source: Borrell
Programmatic
55. Strategy
• Establish programmatic as a complimentary channel to direct sales
• Build internal programmatic knowledge and capabilities
• Leverage the unique insight that The Economisthas on its readers
Structure
• Programmatic to be sales inclusive process, aided by programmatic specialists
• Eliminate sales friction and adoption barriers – double commission sales teams
• Pricing: parity across channels; continue to sell on quality & scarcity
Execution
• Education & training – can’t sell what you aren’t comfortable talking about
• Open exchange strategy – lead gen channel
• Initial focus PMP (necessary evil)
• Encourage automated guaranteed
• Leverage data and insights: Content amplification & Targeted advertising
Source: Aswin Sridhar, The Economist
Programmatic The Economist
56. As a result programmatic is now part of institutional DNA
• Sales bring RFPs to programmatic team!
• Sold programmatic (guaranteed) deals at better than
direct rates
• Doing business with non-endemic clients
• Programmatic opening doors to new endemic clients
• Embraced by other parts of the business
- Ashwin Sridhar, Global Head of Economist Digital Products Revenue
Programmatic The Economist
60. The more aggressive advertising and ad tech
companies became, the lower readers’ tolerance
became
If ads continue to obscure content, slow websites,
pry into data and break the audience’s trust with
publishers, then a big tech like Facebook or Apple
will have the opportunity to step in and set the rules
Ad Blocking
66. Esports AudienceGrowth(Mio)
For 2012, 2014, and 2017
Esports RevenueGrowth ($Mio)
For 2012, 2014, and 2017
CAGR
2012-2017
+20%
Game publisher investment,
sponsorships,online
advertising,merchandising,
licensing, tickets
CAGR
2012-2017
+29%
Source NewsZoo
67.
68. Blockchains are
going to hit the
media industry
hard, just like the
Internet
creativeswill undercut the
lock on distribution and
payments that media
companies have on content
distribution and payment,can be
taken away from centralized
intermediaries.
news producerscan make the
processof obtaining and paying
for content,seamless
69.
70. « In regard to the newspaper press, it will experience to a
degree, that must in a vast number of cases be fatal, the
effects of the new mode of circulating intelligence »
- James GordonBennett, New York Herald, 1845
74. #1 Rethink our alliances
in an ecosystem governed
by platforms
75. We have a renewed
opportunity to redefine how
advertisingworks, and save
the mechanism of
advertisingthat supports
content on the open Web.
#+*5$,4V'()
Publishers must
take the lead, not
platforms
!"
86. or want to knowmore about our programmes
NEED
ASSISTANCE
wan-ifra.org/membership
MEMBER SERVICE DESK
For more information, or to join,
go to wan-ifra.org/membership,
or contactMargaretBostanianon
membership@wan-ifra.org
or +49 69 2400 63 288
If you are an associationor a trade body,
contactElena Perotti, Executive Director
Public Affairs and Media Policy,
Paris, France
on elena.perotti@wan-ifra.org
or +33 1 47 42 85 38
Vincent Peyrègne, CEO
Paris, France
vincent.peyregne@wan-ifra.org
GLOBAL SERVICES DESK
Thomas Jacob, COO
Frankfurt, Germany
thomas.jacob@wan-ifra.org
Dir +49 69 24 00 63 221
EUROPE AND AFRICA
Ralf Ressmann, Director
Frankfurt, Germany
ralf.ressmann@wan-ifra.org
Dir +49 69 24 00 63 251
MIDDLE EAST
Mechthild Schimpf, Director
Frankfurt, Germany
mechthild.schimpf@wan-ifra.org
Dir +49 69 24 00 63 252
USA & CANADA
RandyCovington, NewsOps
Columbia, SC, USA
rrandy.covington@wan-ifra.org
Dir +1 803 777 5998
LATIN AMERICA
Rodrigo Bonilla, Director
Mexico City, Mexico
rodrigo.bonilla@wan-ifra.org
Dir +52 1 55 5275 82 12
ASIA PACIFIC
Gilles Demptos, Director
Singapore
gilles.demptos@wan-ifra.org
Dir : +65 6562 8443
SOUTH ASIA
Magdoom Mohamed, Director
Chennai, India
magdoom.mohamed@wan-ifra.org
Dir +91 44 421 12 893
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