The NBA ASEAN 3-on-3 tournament program, taking place from May to August 2011, aims to promote basketball among youth across the ASEAN region through a series of integrated country tournaments. The event will feature mass participation from different age groups, culminating in regional finals for winners, and will include various entertainment activities such as live music, dance clinics, and NBA talent appearances. Extensive media coverage and localized marketing efforts will enhance visibility and engagement with the program.

1. NBA ASEAN 3-on-3
May - August 2011
Asia has the highest basketball participation
rate of any region outside of the U.S.
Basketball is the second most popular TV
sport in Asia
Overview
NBA ASEAN 3-on-3 Tournament
PROGRAM LAUNCH
The NBA will host breakfast viewing parties and press
conferences on the morning of May 6, 2011 across all 3-on-3
markets to build awareness and excitement around the
tournament. The viewing parties, which will feature a live NBA
playoff game and local celebrity appearances, will kick off the
registration period for the NBA ASEAN 3-on-3.
OPPORTUNITY
With its recent inclusion in the 2010 Youth
Olympic Games, the popularity of 3-on-3
basketball – particularly amongst ASEAN
youth – has risen dramatically. With its
first-ever ASEAN 3-on-3 event, the NBA
aims to continue to grow the game of
basketball in ASEAN markets by
promoting an annual basketball
competition that associates the game of
basketball with current youth culture and
trends.
EVENT SUMMARY
The NBA ASEAN 3-on-3 will be a series of
integrated turn-key events that will be
taking place throughout the ASEAN region
in the summer of 2011. Over the course of
sixteen weeks, the NBA will conduct
mass-participation country tournaments in
the Philippines, Indonesia, Malaysia and
Singapore, with teams consisting of up to
four players and five separate age groups,
ranging from youth groups (e.g., ’10-12’
age bracket) to an Open Division. The
winners of each age group on both the
men’s and the women’s side in each
country tournament will be awarded a trip
to the ASEAN regional finals to compete
for the NBA ASEAN 3-on-3 title. The NBA
ASEAN 3-on-3 tournaments will include
live music/DJs, NBA talent appearances
(i.e. NBA legend, Dance Team and
Mascot) and activities for the entire family
such as dance and basketball clinics,
interactive sponsor activities with prizes
and giveaways, and other off-court
activities focused on lifestyle and mass
TENTATIVE SCHEDULE
May 6: NBA ASEAN 3-on-3 Program Launch
June 18-19: Manila, Philippines
July 2-3: Kuala Lumpur, Malaysia
July 16-17: Jakarta, Indonesia
July 23-24: Surabaya, Indonesia
August 26-28: Singapore (country and ASEAN Finals)

2. NBA ASEAN 3-on-3
NBA ASEAN 3-on-3
May—August 2011
Partnership Benefits
COUNTRY TOURNAMENTS AND ASEAN
FINALS
NBA ASEAN 3-on-3 tournaments will take place in high-
traffic areas across the ASEAN region. In addition to the 3-
on-3, basketball activities will include a 3-point shooting
contest, slam dunk contest and skills challenge. The NBA will
create an authentic NBA-branded “Center Court” featuring
NBA elements where ancillary activities and the final rounds
of the 3-on-3 competition will take place. Other activities
include free dance and basketball clinics, live music/DJ
performances, interactive sponsor activities, and an
exclusive VIP Party which will feature all NBA talents and
corporate guests.
The NBA 3-on-3 will receive extensive media coverage
around the region via local and regional media outlets.
Opportunities include live coverage of the event, recap
programs and highlights shows. In addition, the NBA will
leverage its localized event website on NBA.com and social
media platforms (e.g., 3-on-3 and NBA Facebook pages) to
drive awareness, participation and engagement around the
3-on-3 event.
MARKETING BENEFITS
• Designation as an NBA ASEAN 3-on-3
event partner (e.g., Official Partner)
• Use of event marks, event designations
• Opportunity to conduct promotions
• Partner logo inclusion in NBA-
generated promotional campaign
HOSPITALITY BENEFITS
• Tickets to the NBA 3-on-3 Launch
Parties
• Tickets to 3-on-3 tournament VIP Parties
in each market featuring NBA talents
• Exclusive NBA talent (player/legend,
dance team, mascot) appearances at
partner’s own corporate or VIP event
MEDIA BENEFITS
• Customized NBA media plan across the
region including game and lifestyle
programming, event recap shows and
highlight programs; digital advertising
campaign on geo-targeted NBA.com
website (e.g., banner, Leaderboard,
Skyscraper ad units) as well as NBA
social media sites; click-through to
partner site
ON-SITE BENEFITS
• Courtside signage at all event venues
• Logo presence on all NBA-generated
press and event materials
• In-venue booth for sampling/display
• Sponsorship of on-court activities
• Live sponsor acknowledgement