This truncated proposal started badly with a boring title slide, then inner slides with too much text, sloppy layout (words overlapping the slide branding), little narrative flow, unnecessary information, a fixed price tag (mistake), a menu of sponsorship levels (mistake)... and no reason to sponsor this platform

1. Sponsorship Packages
JCube’s Ice Rink

2. JCube – Nestled in the heart of the new and vibrant Jurong Lake District, this ultra-hip retail
Development boasts a unique faceted facade.
Like an ice cube, It is designed to reflect natural light by day and sparkle by night.
Its deeply grooved lines form exciting linear patterns that showcase the building’s remarkable
symmetry.
JCube was conceived by one of the world’s leading retail design firms Benoy which designed ION
Orchard, in collaboration with Singapore’s leading archutectural firm ,RSP Architects.

3. JCube is built on the site of the former Jurong Entertainment Centre (JEC) and is expected to be
ready by first quarter of 2012. Measuring approximately 204,000 sq ft, it packs five levels of retail,
two levels of basement parking and a landscaped rooftop garden. It is strategically located close to
Jurong East MRT Station and bus interchange.
Key Unique Features :
•Iconic ice cube facade design
•Over 5-metre high shop windows on Level 1
•A fully integrated 60m x 30m Olympic-size ice-skating rink situated in the centre of the mall on Level 3
•A landscaped rooftop garden equipped with a Teflon-covered event space and viewing gallery on Level 5

4. Ice Skating Rink – The Olympic-size ice rink is all about bringing people and cultures together.
Designed to host international events and competitions for ice hockey and figure skating with
approximmately 463 gallery seats. It encompassess first-of-its kind rink-side dining experience in
Singapore. This ice rink will give JCube a true-blue chill-out factor. It will be the first of such
entertainment rendezvous in Singapore.

5. Trade Mix & Positioning By Level
Basement 1 – Everyday Essentials
Supermarket/ Gourmet Market, Food Kiosks, Food Court, Pharmacy/ Optical & Health,
Confectionery, Food Specialties, Household Conveniences & Services
Level 1 – Fashion Walk & Extended Hour Dining
Fashion Apparel/ Accessories, Jewellery/ Watches/ Optical, Cosmetics, Beauty, Thematic
Restaurants, Pub

6. Level 2 – Chic Avenue & Lifestyle Options
Fashion Apparel/ Accesories, IT Gadgets, Beauty & Hair Services, Thematic Restaurants, Cafes
Level 3 – Sports, Leisure & Rink-Side Dining Experience
Olympic-size Ice-Skating Rink, Hobbies & Outdoor Interests, Casual Restaurants, Services/
Kidstertainment, Sports Fashion/ Accessories/ Equipment
Level 4 – Timeout Treats
Multi-screen Cineplex, Game Arcade, Youth Interests/ Fashion, Fast Food/ Casual Restaurants

7. Naming Rights
Sponsorship
Opportunity
Investment
S$500,000 per year x 10 years
(Investment does not include 3rd party production/ installation/ dismantling
costs)
Entitlements
• Right to name the Ice Rink
• New Name Rights Logo on JCube’s building façade (1st come,1st serve basis)
• Branding In-Ice Ad (Rink Center)
• Branding on 6 x Dasher Boards (worth $72k)
• Branding 6 x Hanging Banners (worth $216k)
• 30-sec LED exposure on JCube’s building façade (worth $195k)
• 50 no of Ice Rink season passes
• 12 hours of free usage (1 time off)
Payment Terms
• Sponsor shall pay the upfront payment of S$500k each for yr 1 and 10 in two
separate period within 45days upon receiving invoices.
• Remaining of 8 years payment shall be made in yearly basis.
Naming Rights

8. Sponsorship
(Main Sponsor)
Opportunities
Investment
• S$100,000 per year x 2 years
(Investment does not include 3rd party production/ installation/
dismantling costs)
Entitlements:
• In-Ice Ad (1 of 4 corners)
• 4 x Dasher Boards (worth $48k)
• 1 x Hanging Banners (Naming rights to have priority) (worth $72k)
• 6 mths of 30-sec LED exposure on JCube’s building façade (worth $90k)
• 20 no of Ice Rink season passes
• 6 hours of free usage (1 time off)
Payment Terms
• Sponsor shall pay within 45 days upon receiving invoices.
Main Sponsor (up to 4)

9. Jcube Ice Rink

10. J-Cube Building Facade

11. THANK YOU
February 8, 2012 11